IBU Omnichannel Operations – ES + Config Lead (Manager/ Sr Manager)

Posted 9 Hours Ago
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Bengaluru, Bengaluru Urban, Karnataka
Senior level
Healthtech • Biotech • Pharmaceutical
The Role
The Manager/Sr. Manager of Omnichannel Operations will lead the execution of commercial operations programs, oversee the integration of AI/ML-driven recommendation engines, and manage a team while ensuring quality assurance and continuous improvement in digital marketing operations.
Summary Generated by Built In

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 39,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease. We’re looking for people who are determined to make life better for people around the world.

As Lilly strives to achieve these objectives, we have embarked on building and in-housing a state-of-the-art “next-best action recommendation engine” platform to enable more agile sales and marketing operations. This platform will

- ingest a wide variety of data sources,

- run advanced personalized marketing models

- and integrate seamlessly with all other Lilly SF and marketing operations platforms to provide recommendations on “what should we do next” to the sales and marketing teams at the individual doctor level, enabling better decision making and improving customer experience.

As part of this team, we are excited to welcome professionals interested in driving cutting-edge technology-driven business operations, with a focus on quality assurance and continuous improvement. This team will be responsible for operating the omnichannel recommendation engine platform (ZAIDYN) which will drive SF and marketing campaigns for IBU Eli Lilly.

Mandatory Requirements:

Technical and behavioral skills/qualifications:

  • Bachelor’s degree, preferably in Engineering, operations management, information systems
  • At least 6 years’ hands-on experience with leading the execution of complex commercial operations programs, using a wide variety of tools and technologies (Veeva, SFMC, Adobe)
  • Recent experience of at least 1-2 years with integrating AI/ML-driven recommendation engines to automate these operations (working closely with data science and IT groups)
  • At least 3+ years with project/program management delivery accountability, and 3+ years with direct people management responsibilities
  • Significant hands-on experience of the digital marketing ecosystem (customer data, analytics, content creation and management, A/B testing etc)
  • Strong understanding of how technology-driven data management and analytics drive better personalized marketing campaigns
  • Experience, with certifications, of leading project management on large marketing programs in Agile/Scrum setups, using JIRA or other relevant platforms
  • Strong communication and change management skills to enable successful delivery in a dynamic environment
     

Preferred qualifications:

  • MBA or master’s degree in business specializations, esp. in Operations and/or Marketing
  • Advanced certifications in Process Improvement (Lean Six Sigma etc)
  • Product development leadership in digital marketing operations and/or personalization
  • Prior experience with executing (and managing) US/IBU pharmaceutical digital marketing operations (how emails, web, P2P channels are used for marketing to doctors) and specific services (Epocrates, Medscape, Doximity etc), either with an agency or through in-house service centers

Note: When applying internally for a position your current supervisor receives notification that you have applied to the position. We encourage employees to discuss the opportunity with their supervisor prior to applying.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

#WeAreLilly

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

#WeAreLilly

Top Skills

AI
Ml
The Company
HQ: Indianapolis, IN
39,451 Employees
On-site Workplace
Year Founded: 1876

What We Do

Eli Lilly and Company engages in the discovery, development, manufacture, and sale of products in pharmaceutical products business segment.

For more than a century, we have stayed true to a core set of values – excellence, integrity, and respect for people – that guide us in all we do: discovering medicines that meet real needs, improving the understanding and management of disease, and giving back to communities through philanthropy and volunteerism.

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