HubSpot Technical Specialist

Community | Action | Recognition | Experience  

About the role

Club Fitness and Club Elite operate 18 fitness clubs across the St. Louis metropolitan area. We are seeking a hands-on HubSpot expert to manage the systems supporting member acquisition, retention, reactivation, and membership upgrades. 

You will translate requests from our marketing team and agency partners into reliable reporting, integrations, audience segmentation, and automation. Marketing leadership owns strategy, creative, and media buying; you own the technical implementation and ongoing platform performance. 

Responsibilities 

• Attribution and reporting: Configure source tracking, campaign tagging, and HubSpot dashboards that connect marketing activity to leads, membership purchases, and revenue by location and channel. 

• Server-side tracking: Implement and maintain Meta Conversions API and Google Ads enhanced conversions or offline conversion integrations. Validate event delivery, identity matching, deduplication, and conversion values. 

• API integrations: Connect HubSpot with advertising platforms, websites, booking tools, and membership systems using native integrations, custom APIs, and webhooks. Monitor and resolve sync failures. 

• Full-funnel oversight: Maintain lifecycle stages, pipelines, location-based lead routing, and tracking from initial inquiry through membership, retention, and reactivation. Identify missing data and broken handoffs. 

• Segmentation and automation: Build dynamic subscriber and advertising audiences, suppression rules, and marketer-defined workflows for nurturing, onboarding, retention, and upgrades. 

• Platform management: Maintain data quality, subscription preferences, access controls, documentation, and reliable day-to-day operation. 

Compensation: $50,000-$60,000 based on experience. 

Why You’ll Love Working for Club Brands

• Employee Owned – Club Brands is employee-owned, and that means you have a voice. Eligible employees earn stock in Club Brands through our Employee Stock Ownership Plan (ESOP) and become employee owners 

• Free Memberships – You get FREE access to all our club locations because you deserve it. 

• Comprehensive Benefits – Full-time employees are eligible to enroll in our Medical, Dental, Life, and Voluntary disability insurance plans, and accrue paid time off. 

• Career Growth – We believe in your potential.  We offer opportunities for career advancement and training for everybody on our team. 

• Local Support – We're proud to be local to St. Louis, where club support is just one call away when you need it.

• Advanced, hands-on HubSpot expertise across CRM configuration, Marketing Hub, reporting, segmentation, and workflows. 

• Proven implementation experience with Meta Conversions API and Google Ads conversion tracking. 

• Ability to build and troubleshoot REST API integrations, webhooks, and custom code using JavaScript/Node.js or Python. 

• Strong understanding of attribution, UTM tracking, CRM data structures, and automation testing. 

• Ability to translate marketing requirements into documented technical solutions and communicate clearly with nontechnical teams.

• Experience with fitness or membership businesses, organizations with multiple locations, GA4, Google Tag Manager, and HubSpot Data Hub is preferred. 

  
  

Accurate reporting across all locations, dependable conversion tracking, current audiences, correctly routed leads, and workflows that execute as intended. Initial priorities include auditing the existing setup, resolving critical tracking and integration issues, and establishing consistent reporting.