HR Leadership Instructional Designer

Description
General Motors is committed to developing world-class leaders who create inclusive, high-performing teams. The HR Leadership Instructional Designer (HR-LID) plays a critical role in designing leadership and HR-focused learning solutions that elevate leadership capability, strengthen performance management practices, and support GM's enterprise-wide talent strategy.
This senior-level designer builds modern, evidence-based leadership learning experiences-including performance management, coaching, accessibility & inclusion, leader effectiveness, manager capability, and culture-building content. The role partners closely with HR, People Leaders, and Talent Management to ensure learning outcomes directly support organizational priorities.
Key Responsibilities:
Leadership & HR Learning Strategy

• Partner with HR, HRBPs, Talent Management, and People Leader Enablement to identify leadership capability gaps and performance management needs.
• Conduct needs analyses to diagnose root causes behind leadership skill gaps and inform program recommendations.
• Translate business, people, and culture goals into learning strategies that strengthen leadership effectiveness across GM.
• Consult on modern leadership best practices including coaching, feedback, communications, inclusive leadership, and psychological safety.

Design & Development of Leadership Learning

• Design and develop high-impact leadership learning content using ADDIE, SAM, and action-based learning approaches.
• Build ILT/VILT curriculum, leadership workshops, toolkits, practice activities, and performance-support resources.
• Create scenario-based, story-driven, and behavior-change frameworks tailored to leader challenges (e.g., underperformance, coaching conversations, conflict, prioritization, decision-making).
• Design and develop multi-modal learning solutions-including eLearning, interactive experiences, videos, job aids, and self-paced leadership programs-and recommend post-training reinforcement strategies to sustain learning and drive behavior change.
• Ensure content reflects modern leadership science (neuroscience-informed behavior change, performance habits, coaching models, inclusive leadership principles).

Performance Management Expertise

• Partner with HR and Talent to design programs for:
  
  • Effective performance conversations
  • Goal-setting & accountability
  • Coaching skills for leaders
  • Feedback best practices
  • Talent assessment and development planning
• Embed PM frameworks and behavior models into practical, easy-to-apply learning assets.

Collaboration & Project Management

• Partner with SMEs, HRBPs, and People Leader groups to validate content and ensure leadership programs reflect real GM leadership challenges.
• Support Learning Program Managers (LPMs) in scoping project timelines , resourcing, and content sequencing.
• Manage multiple leadership design projects simultaneously using agile design methods (SAM, rapid prototyping).
• Partner with Communications and Change Management teams to align messaging and learner readiness.
• Coordinate with LMS and learning operations to prepare materials for deployment.

Required Qualifications:

• Portfolio Required: Demonstrated leadership learning assets including ILT/VILT content, performance-management modules, behavior-change design, and scenario-based learning.
• 10+ years of experience in instructional design, leadership development design, talent development, or organizational development.
• Experience designing ILT/VILT leadership programs-leadership, performance management, coaching, interpersonal skills, culture and inclusion.
• Proven ability to design learning that drives actual behavior change (practice-based, scenario-based, action-based learning).
• Strong understanding of leadership science, adult learning, and modern behavior-change design.
• Proficiency in tools such as Articulate, Vyond, Camtasia, Adobe Suite, Rise/Storyline, and Microsoft Office.
• Ability to consult with senior stakeholders, HR, and People Leaders with professionalism and influence.
• Ability to manage multiple complex leadership design projects simultaneously with strong attention to detail.
• Exceptional written communication-clear, compelling, and executive-caliber.

Preferred Qualifications:

• Graphic design experience (visual storytelling, layout, branding)
• UX design or user-centered learning experience design
• Basic JavaScript or interactive scripting
• Strong facilitation skills for ILT/VILT working sessions, breakout groups, and stakeholder alignment
• Experience applying Action Mapping, Design Thinking, or empathy-based discovery
• Experience designing scenario-based or branching simulations
• Experience creating communication or promotional assets for leadership programs
• Familiarity with leadership-focused analytics, evaluation frameworks, or behavior measurement
• Experience working in large, global, matrixed organizations
• Background in I/O Psychology, leadership science, coaching foundations, or change management

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.
This job may be eligible for relocation benefits.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
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Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
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