【About the Role】
You'll be joining the HQ User Engagement team in a role that spans CRM Lifecycle, AI automation, and on-site user experience. Our goal is to reduce decision friction at every stage of the user journey, helping users discover the platform, return after their first purchase, and keep coming back over the long term.
Your core mission: use data, AI tools, and lifecycle design to help users find the right experience, take action, and come back again.
You'll collaborate across three brands (FunNow, Eatigo, Niceday) and multiple Asian markets.This role is for someone who isn't satisfied just completing assigned tasks. You actively ask whether there is a better way, and you are comfortable using AI tools to find it.
【關於這個職位】
你將加入 HQ User Enagagment 團隊的一員，這個角色横跨 CRM Lifecycle、AI 自動化與站內用戶體驗三個面向。我們的目標是在用戶旅程的每個階段降低決策摩擦：讓用戶找得到平台、在首購後願意回來、並長期持續消費。
你的核心任務：用數據、AI 工具與 lifecycle 設計，幫助用戶找到對的體驗、採取行動、再次回來。你將跨越三個品牌（FunNow、Eatigo、Niceday）與多個亞洲市場協作。
這個角色適合不滿足於只把交辦事項做完的人，你會主動問「這樣做是對的嗎？」，也習慣用 AI 工具找到更好的方式。
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【What You’ll Do】
CRM Lifecycle Operations
- Build and maintain CleverTap User Journeys (onboarding, recall, retention, engagement)
- Monitor CRM performance dashboards and key metrics; proactively surface data-driven optimization recommendations
- Handle routine CRM operational tasks
On-site Friction Analysis & Optimization
- Identify user decision friction points from data (e.g., drop-off in the booking flow, low CTR on key pages)
- Design and run A/B tests; output CVR impact data to support iteration decisions
- Help validate placement logic for AI automation on-site initiatives
AI Tool Application & Workflow Automation
- Actively identify opportunities to use AI tools for workflow efficiency (e.g., automated reporting, smarter segmentation logic, content generation)
- Help maintain and expand existing n8n automation workflows
- Stay current on AI marketing trends and bring concrete, actionable ideas to the team — not just awareness that tools exist
Cross-market Collaboration
- Align with local marketing teams across markets on CRM execution needs
- Help consolidate cross-market lifecycle performance data to support HQ strategic decisions
【What We’re Looking For】
- 1–3 years of experience in marketing operations or growth-related roles (e-commerce or app marketing background preferred)
- Hands-on experience with at least one CRM automation tool (CleverTap, Salesforce Marketing Cloud, etc.)
- Actively uses AI tools (Gemini, Claude, n8n, etc.) to solve work problems — not just heard of them
- Data literacy: able to extract insights from data and translate them into action
- Strong written and verbal communication in both English and Mandarin
- Most importantly: someone who doesn't just want to complete assigned tasks, but consistently asks, "Is this solving the actual problem? Is there a better way?"
【Why Join Us】
- You're joining a team in the middle of a genuine transformation from CRM execution to Growth Operations. Your ideas will directly shape the direction
- Work across FunNow, Eatigo, and Niceday, 3 brands spanning 7 Asian markets
- Collaborate closely with engineering, data, and product teams, not siloed in a marketing corner
- Real opportunity to grow into a CRM Strategist or Growth Analyst role, not just stay as an operator
【工作內容】
CRM Lifecycle 操作執行
- 建置與維護 CleverTap User Journey（onboarding、recall、retetion, engagemnet）
- 監測 CRM 成效儀表板與關鍵指標，主動根據數據提出優化建議
- 協助處理例行 CRM 任務
站內摩擦分析與優化
- 從數據找出用戶決策卡點（如預訂流程跳出、關鍵頁面點擊率偏低）
- 設計並執行 A/B 測試，輸出 CVR 影響數據以支撐迭代決策
- 協助 AI automation 站內版位邏輯的驗證工作
AI 工具應用與流程自動化
- 主動尋找可用 AI 工具提升工作效率場景（如報表自動化、分群邏輯優化、內容生成）
- 協助維護與擴展現有 n8n 自動化工作流
- 持續追蹤 AI 行銷趨勢，帶具體可落地的想法進團隊，不只是「知道有這個工具」
跨市場協作
- 與各地 Local Marketing 團隊對齊 CRM 執行需求
- 協助整理跨市場 lifecycle 成效數據，支援 HQ 策略決策
【我們在找這樣的你】
- 1-3 年行銷操作或成長相關經驗（APP 行銷背景優先）或對用戶經營有興趣新鮮人
- 熟悉至少一種 CRM 自動化工具（如 Clevertap、Salesforce Marketing Cloud 等）
- 能用 AI 工具（Gemini / claude / n8n 等等）解決工作問題，不只是聽過
- 具備數據閱讀能力，能從資料中挖掘 insight 並轉化為行動
- 具良好的中英文溝通與書寫能力
- 最重要的特質：不只想把交辦事項做完，而會主動思考「這樣做是對的嗎？有沒有解決核心問題？」的夥伴
【為什麼加入我們 Why Join Us】
- 你加入的是一個正在真實轉型的團隊，從 CRM 執行到 Growth Operations，你的想法會直接影響方向
- 參與橫跨 FunNow、Eatigo、Niceday 三個品牌、七個亞洲市場的工作
- 與工程、數據、產品團隊緊密協作，不只待在行銷角落
- 有機會往 CRM Strategist 或 Growth Analyst 發展，不只是 CRM Operator
Skills Required
- 1-3 years of experience in marketing operations or growth-related roles
- Hands-on experience with at least one CRM automation tool
- Strong written and verbal communication in both English and Mandarin
- Data literacy to extract insights from data
- Familiarity with AI tools like Gemini, Claude, n8n
What We Do
FunNow was founded in 2015 and is one of the brands under the FUNNOW Group. It is also the leading lifestyle booking platform for the mass premium market in Greater Southeast Asia, serving areas including Hong Kong, Malaysia, Thailand, Japan, and Taiwan. FunNow provides entertainment bookings such as restaurants, bars, massage spas, accommodations, luxury camping, escape rooms, handicraft workshops, and family activities catering to the needs of urban residents. FUNNOW Group is the leading lifestyle booking platform group in Greater Southeast Asia, operating in seven countries: Singapore, Hong Kong, Malaysia, Thailand, Philippines, Japan, and Taiwan. Its four brands are FunNow, Eatigo, Niceday, and TABLEAPP. By adhering to digital transformation (DX) and yield management with AI, we are revolutionizing the retail industry and remain committed to our vision of making people happy! FUNNOW Group is a multinational organization with offices in seven countries and 300 employees. We are always looking for talented individuals with a growth mindset who are self-motivated and eager to succeed in the Internet industry. If you are passionate about changing how people enjoy life and spreading more fun worldwide, we would love to have you on our team. Join us now, and let's make a difference together!
