The Role
Create and edit in-house skincare content end-to-end, including shooting, storytelling, hooks, pacing, and retention-focused editing. Collaborate with design, content, influencer, and external stakeholders to develop repeatable content formats and systems. Stay informed about skincare products and ingredients, contribute original ideas, and work hands-on in an in-office environment.
Summary Generated by Built In
We’re looking for someone who doesn’t just create content but understands how to shape it.
This role is for someone who can shoot, edit, and think like a content creator, not just follow trends. At AMINU, content is how we explain skincare, build trust, and stay relevant without noise.
Key roles and responsibilities
Create in-house content (yours and others) and own the process end-to-end
Take ownership of editing the raw content—using strong hooks, pacing, and storytelling
Work closely with the design team, content team, influencer team, and other stakeholders outside the organization to create content
Contribute to building repeatable content formats and systems
Stay curious about skincare—understand products deeply and reflect that in content
What are we looking for
Someone who is already creating content consistently (Instagram, reels, UGC, etc.)
Comfortable working in-office and being hands-on in shooting, editing ideating, experimenting
Ability to think beyond trends and structure content in a way that fits the brand
Understands storytelling, hooks, pacing, and retention
Ownership mindset—you don’t wait for ideas; you bring them
This role is not for you if:
You only want to manage or schedule content & if you are not comfortable shooting or being involved in content creation.
Bonus (not mandatory):
Experience in social media management
Interest in skincare science / ingredients / formulations
Before you apply...
Spend some time on AMINU — our website, products, and Instagram.
We’re looking for someone who understands how we think, not just what we post.
This role consists of an assignment round to make sure mutual fit
Other details:
Location: On-site, Kandivali West, Mumbai (in-office mandatory)
Work days: Monday to Saturday
Timings: 10 AM to 7 PM
Compensation: Based on experience and skill (open conversation)
Skills Required
- Consistent experience creating content for Instagram, reels, UGC, or similar platforms
- Comfortable shooting, editing, ideating, and experimenting hands-on
- Ability to structure content beyond trends to fit a brand
- Understanding of storytelling, hooks, pacing, and audience retention
- Ownership mindset and ability to independently generate ideas
- Ability to work in-office in Kandivali West, Mumbai
- Social media management experience
- Interest in skincare science, ingredients, or formulations
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The Company
What We Do
AMINU is a Mumbai-based skincare company and online platform focused on personalized, holistic skin care. It develops advanced, multifunctional products using multi-pathway ingredients and biotechnology designed to adapt to an individual’s skin chemistry, environment, and genetics. Its offering includes products such as serums and sleep oils, alongside skin consultation and tailored routines, serving consumers across genders and diverse skin moods and needs.
