Hotwire Germany - PR B2C Account Executive

Posted 16 Days Ago
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Munich, Bavaria, DEU
In-Office
Junior
AdTech • Marketing Tech • Design
The Role
B2C tech PR Account Executive responsible for media relations, pitching, seeding programmes, monitoring coverage, content creation and localisation, event support, client liaison, reporting, and supporting new business and pitches. Hybrid role based in Munich or Frankfurt, working across consumer and occasional B2B briefs.
Summary Generated by Built In
Company Description

Hotwire is the global communications and marketing consultancy that powers the world's most innovative tech brands. We are a group of expert communicators who are fanatical about tech and are here to help businesses ignite their possibilities. Set across 11 offices worldwide, from Sydney to San Francisco, our local experience and global scale allow us to deliver bold but pragmatic comms guidance to tech companies all over the world.

When you work with us, we connect and support you in a way that allows you to achieve limitless success and career growth.  We are curious, ambitious and connected, but most of all we are one team working together to be the global alternative.

Our 25-strong team in Germany is spread across Munich and Frankfurt working on global brands such as Sony and Uber.

Job Description

We’re looking for a curious, proactive B2C Tech PR Account Executive with 1-2 years of agency experience, ready to take ownership of client programmes and grow into a trusted advisor. You’ll report into an Account Manager (or above) and play a key role in executing impactful PR and communications strategies across your client portfolio. Please note that if the role is mainly focusing on consumer, we appreciate hybrid profiles willing to also take on B2B missions if there is a need within the agency.

The role can be based in the Munich or Frankfurt area and has an hybrid set up (a mix of onsite and woking from home).

You won’t just deliver tasks – you’ll actively contribute creative ideas and strategic thinking around:

  • Emerging trends worth investigating
  • The right audiences to target
  • The most relevant channels to amplify key messages
  • The smartest ways to build and nurture relationships with media and stakeholders

Your understanding of the tech landscape and media dynamics – and especially your existing and continuously growing network of journalists and influencers – will be your strongest assets.

What you’ll be responsible for:

  • Media relations, journalist pitching and networking
  • Seeding programmes
  • Monitoring press coverage and industry trends
  • Supporting tactical PR and integrated comms strategies
  • Content creation (writing, localisation, proofreading, distribution)
  • Event support and coordination
  • Client communication and liaison
  • Reporting and performance tracking
  • Supporting new business efforts and pitches

Qualifications

Are you the ideal match for us?

You might be the perfect match if:

  • You have 1-2 years of professional PR experience, ideally in an agency
  • You’ve gained exposure to related areas (influencer marketing, digital/social, content, design etc.)
  • You’re genuinely excited about technology and enjoy discussing tech trends daily
  • You thrive in an international environment
  • You’re fully comfortable working in German (native/fluent) and English, written and spoken
  • You’re naturally curious and stay on top of the news
  • You’re organized and detail-oriented
  • You enjoy teamwork
  • You’re proactive, ambitious, and eager to grow
  • You treat people with respect – always

Additional Information

 Are we the ideal match for you?

We just might be if you are looking for:

  • Expert clients who value real partnership and strategic advice

  • A work environment deeply focused on technology

  • Flexible working through our Thoughtful Working philosophy (location, time, career path)

  • International collaboration and exchange through trainings, agency meetings, and global initiatives

Please apply by submitting your CV in English or in German. A cover letter is optional include one if you believe it adds value.

Hotwire is an equal opportunity employer. We are committed to fostering an inclusive, equitable, and respectful workplace where everyone can be limitless. We welcome applications from all backgrounds and do not discriminate on the basis of race, gender, disability, age, sexual orientation, religion, or any other protected characteristic. In line with UK employment law and our global DEIB values, we actively promote fair treatment and equal access to opportunities for all.

Skills Required

  • 1-2 years of professional PR experience
  • Experience working at or exposure to agency environments
  • Exposure to influencer marketing, digital/social, content, or design
  • Fluent/native German and fluent English (written and spoken)
  • Strong media relations, journalist pitching and networking skills
  • Content creation skills (writing, localisation, proofreading, distribution)
  • Organized and detail-oriented
  • Proactive, ambitious, eager to grow and strong teamwork orientation
  • Genuine interest in technology and keeping up with tech trends
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The Company
HQ: Pyrmont, New South Wales
35 Employees
Year Founded: 1998

What We Do

We are a a global group of marketing and technology agencies. We operate in the high-growth industries of Technology, Healthcare and Consumer and utilise innovative and independent thinking to deliver impactful, strategic business solutions for our clients. Our specialist agencies provide progressive, award-winning, and integrated marketing services for global brands. We attract world-class specialists, each with the capabilities and mindset to solve important problems for high-growth clients around the world. We are Enero. Free Thinkers United.

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