HOKA CRM Marketing Associate, NA

Job Posted 5 Days Ago Posted 5 Days Ago
12 Locations
Remote
Junior
Marketing Tech • Retail • Design
The Role
The CRM Marketing Associate supports the Manager in executing email and SMS campaigns to drive retention for HOKA North America. Responsibilities include campaign planning, organizing creative assets, reporting, and interfacing with cross-functional teams. The role demands strong communication and analytical skills with a focus on consumer behavior.
Summary Generated by Built In

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title:  HOKA CRM Marketing Associate, NA
Reports to:  CRM Associate Manager, HOKA North America
Location:  Goleta, California or Remote (Central/Eastern time zones preferred)

Interested applicants must reside in one of the following approved states:

Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

  • The Retention Marketing Associate is responsible for supporting the Manager or Associate Manager in developing and executing all communications to HOKA North America active email and SMS audiences
  • This team member will help drive North America retention marketing efforts across broadcast email and SMS, triggered messaging, automated programs and geo-targeted campaigns
  • A strong candidate for this role is experienced with campaign briefing and analytics, naturally inquisitive about consumer behavior, and has excellent communication skills

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

The primary functions of this role, include but are not limited to:

1. Email & SMS campaign planning for retention marketing support of key product launches and brand moments

2. Organizing creative assets and first party data audience requests to enable impactful marketing tactics

3. Supporting regular reporting and hypothesis-driven AB testing

4. Interfacing with cross-functional teams including brand marketing and creative team partners on a regular basis

5. Driving the HOKA Canada and HOKA Events email support specifically

Who You Are

  • A confident, self-starter with a positive attitude with excellent verbal and written communication skills
  • A detail-oriented champion who leads by example with meticulous organization
  • A compelling presenter who can deliver campaign performance results in a digestible way

We’d love to hear from people with

  • 2+ Years of experience in the retention marketing field
  • Passion for digital marketing, eCommerce and digital analytics
  • Familiarity with email marketing, loyalty programs, or SMS tactics
  • Experience with an email service provider (ESP) such as Cordial
  • Experience with an SMS platform such as Attentive
  • Familiarity with personalization tools such as Dynamic Yield, Stylitics, or Dash Hudson

What We'll Give You

  • Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
  • Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
  • Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
  • Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
  • Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
     

$29 - $32/hour

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

#LI-EL1

Top Skills

Attentive
Campaign Analytics
Cordial
Dash Hudson
Digital Analytics
Dynamic Yield
Ecommerce
Email Marketing
Sms Marketing
Stylitics
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The Company
HQ: Goleta, CA
4,204 Employees
On-site Workplace

What We Do

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.

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