The Head of FAS Thought Leadership & Content Marketing is responsible for shaping and elevating Vanguard’s voice in the advisor marketplace. This leader translates market dynamics, investment insights, and practice management expertise into clear, compelling content that resonates across Broker Dealer, RIA, and Bank channels. They will direct a cohesive content ecosystem—spanning digital, events, and multimedia—to strengthen Vanguard’s credibility and influence.
Key Responsibilities:Strategic Content Leadership- Develop and execute an enterprise‑aligned content strategy that reflects Vanguard’s investment philosophy and advisor value proposition.
- Prioritize high‑impact themes, ensuring content anticipates advisor needs and advances Vanguard’s market relevance.
- Partner across investment, product, marketing, and sales teams to produce differentiated commentaries, white papers, and insights.
- Build strong partnerships with sales channels, product owners, investment teams (IMG, PRD), ISG economists, practice management, legal, compliance, and communications.
- Serve as a central integrator, ensuring subject‑matter expertise is transformed into advisor‑ready narratives.
- Lead a multidisciplinary team of strategists, writers, editors, designers, analysts, and videographers.
- Set a high bar for clarity, creativity, and accuracy; develop talent and champion innovative storytelling formats.
- Deliver substantive, data‑driven content that educates and inspires advisor action.
- Ensure consistency in voice, tone, and editorial quality.
- Drive experimentation with multimedia and interactive content to increase reach and impact.
- Implement analytics frameworks to track engagement, reach, and business outcomes.
- Use data and stakeholder feedback to refine content strategy and demonstrate ROI.
- Oversee flagship programs, including keynotes, webinars, podcasts, and media partnerships.
- Expand Vanguard’s share of voice and reinforce its position as a trusted source for investment and practice insights.
- Advisor engagement growth
- Content‑driven lead generation
- Improved brand sentiment
- Increased share of voice in industry media
- Strong content consumption and conversion metrics
- 12+ years of content development experience, including thought leadership (financial services preferred)
- Expertise in digital communications and emerging AI applications
- Proven leadership and cross‑functional partnership skills
- Proficiency with CMS platforms and analytics tools
Special Factors
Sponsorship
Vanguard is offering visa sponsorship for this position.About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Vanguard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vanguard and has not been reviewed or approved by Vanguard.
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Retirement Support — Retirement support appears unusually strong through a 401(k) design that includes a match plus an additional employer contribution, which can materially lift long-term total rewards. HSA seeding and an enhanced employer match further strengthen the savings-and-benefits value of the package.
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Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle support is reinforced by a sizable annual FlexFund stipend that can be applied across many day-to-day categories such as fitness, childcare, and other personal expenses. On-site or virtual clinics and fitness options add practical health and wellness convenience.
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Affordable Benefits — Healthcare and related benefits are positioned as comparatively affordable via heavily subsidized medical plans and broad coverage options. This affordability can offset moderate base pay for employees who place higher value on out-of-pocket cost reductions.
Vanguard Insights
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What We Do
We are a community of 30 million who think – and feel – differently about investing. Together, we’re changing the way the world invests. Since our founding in 1975, helping our investors achieve their goals is our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind. Vanguard is one of the world's largest investment companies, offering a large selection of high-quality low-cost mutual funds, ETFs, advice, and related services. Individual and institutional investors, financial professionals, and plan sponsors can benefit from the size, stability, and experience Vanguard offers. As of April 30, 2019, we managed more than $5.6 trillion in global assets. In addition, we have 189 funds in the United States and 225 funds in global markets. For Commenting Guidelines & Important information, visit here: http://vanguard.com/linkedin Vanguard Marketing Corporation, Distributor.
