Your job is not to keep the lights on. Your job is to move us forward. That means a technology roadmap that ships measurable business results every quarter, and aggressive adoption of AI across the company. We believe a company our size can operate with the technical leverage of a company several times larger, and this role is how that happens. You will be hands-on where it counts: scoping and prototyping solutions, auditing code, and integrating systems, while contractors and vendors carry most of the implementation load.What You Will Own
- Technology roadmap. Maintain a rolling roadmap tied to business outcomes: site conversion, subscriber retention, operating margin, and team productivity. Prioritize it, communicate it, and ship it.
- AI adoption. Identify, pilot, and deploy AI solutions across the company: customer service automation, agent workflows, content operations, data analysis, and internal tooling. Teach the team to use these tools well. This is a first-class responsibility, not a side project.
- Commerce systems and integrations. Own the integrated stack that runs the business: Shopify and Recharge (DTC subscription), Klaviyo (lifecycle marketing), and our inventory, order management, and accounting systems, plus the connections to systems we depend on but do not own, including our 3PL’s warehouse management system and retailer EDI.
- Consumer digital product. Drive development of our site beyond the storefront: gifting, the About My Box experience, subscriber account features, and new digital products that make the subscription more valuable. Scope requirements, manage the developers, and ship.
- Marketing technology. Own the tracking and attribution stack end to end: Google Tag Manager, server-side tagging, conversion APIs, and Klaviyo events.
- Data infrastructure. Own our data pipelines end to end, from ELT into the warehouse through transformation and BI. They have grown organically and need consolidation. Make them coherent, trusted, and cheaper.
- Reliability and observability. Build monitoring that catches order-flow and integration failures before customers or customer service do. Drive root-cause fixes, not patches.
- Vendors and contractors. Scope, estimate, and manage external developers and technology vendors. Hold timelines, require documentation, and eliminate single-person dependencies on critical systems.
- Team. Manage the Shopify E-Commerce Manager and contract developers, and act as the technology partner to leaders in marketing, operations, and finance.
- AI-native. You use AI daily and it shows. You have shipped LLM-based automations or agents that other people rely on, and you get restless watching a team do manually what software could do.
- Marketing technology and data depth. Hands-on expertise with Google Tag Manager, server-side tagging, event tracking, and modern data pipelines (warehouse, ELT, transformation, BI). You have consolidated a messy data stack before and cut its cost while improving trust in the numbers.
- Integration and scripting strength. REST APIs, webhooks, and working fluency in languages like Python, JavaScript, and SQL. You connect systems quickly and safely.
- Engineering depth without a stack requirement. You can read, audit, and supervise work in an unfamiliar codebase (ours includes C#/.NET). You do not need to be a .NET expert. You need to never be intimidated by code.
- Ecommerce and digital product experience. You know the Shopify ecosystem and have built consumer-facing web features, not just maintained a storefront. Subscription commerce (Recharge or similar) and EDI exposure are a plus.
- Project discipline. You gather requirements before work starts, give honest estimates, communicate status without being asked, and deliver the dates you set.
- Business judgment. You translate technical work into business terms and pick projects by ROI, not novelty.
- Remote communication. Clear, proactive, and specific in writing. You make direct asks of named people with dates attached.
- Within 90 days you will publish a technology roadmap the executive team has bought into and ship your first AI-driven improvement to a real workflow. Over the first year we expect measurable wins on four fronts: team productivity through AI adoption, reliability of our order and data flows, a consolidated and cheaper data pipeline, and consumer-facing improvements to the site.
Practical experience is valued over credentials. If you have taken a commerce stack to the next generation and can show the results, we want to hear from you.
Skills Required
- Proven experience shipping LLM-based automations or agents
- Hands-on expertise with Google Tag Manager, server-side tagging, and event tracking
- Experience with modern data pipelines: ELT, data warehouse, transformation, and BI
- Working fluency in Python, JavaScript, and SQL
- Practical experience integrating systems via REST APIs and webhooks
- Familiarity reading and auditing code (codebase includes C#/.NET); able to supervise unfamiliar stacks
- Experience with Shopify ecosystem and building consumer-facing web features; subscription commerce (Recharge) experience a plus
- Exposure to EDI and integrations with 3PL warehouse management systems
- Proven ability to scope, estimate, and manage external developers and technology vendors
- Strong project discipline: requirements gathering, honest estimates, and reliable delivery
- Excellent remote written communication and ability to make clear requests with names and dates
- Track record consolidating messy data stacks, cutting cost, and improving data trust
What We Do
At Catch Co, our purpose is to rescue people from the indoors by connecting them with America’s top outdoor sport: fishing. More than 50 million Americans fish every year and Catch Co is the industry leader in creating products, content, and experiences that modern anglers love. Most importantly, we aim to have the most loyal customers in the outdoors industry. We are building 3 unique businesses to deliver on that mission: - Mystery Tackle Box - Founded in 2012, MTB is the most popular fishing subscription service in the world, with over 5 million boxes shipped (and counting!). - Karl’s Bait and Tackle - Launched in 2018, Karl’s is a unique and exciting ecommerce experience that brings the local tackle shop to the Internet. - Catch Co. fishing products - Catch Co also designs and develops some of fishing’s most popular and innovative brands and products, sold online and in retail throughout the world. To support these businesses, we have built a best-in-class foundation of creativity, technology, data, and a fun and supportive culture. We have also built durable partnerships with some of the industry’s most impactful content creators, influencers, product designers, and more. As we execute against our mission, our team members remain curious, action-oriented, and collaborative. If that sounds like you, we would love to meet you. These are our core values: Passion: We love what we do and we take pride in our work. Action: We work hard to get stuff done, with urgency. Optimism: We believe that we will succeed, and we are willing to keep trying new things. Honesty: We tell it like it is, communicate issues, take accountability and use data to make decisions. We are transparent with customers, partners and employees. Curiosity: We look for ways to make things better. We focus on solutions, not problems. #happydance: We create happiness for our customers and for each other. Everybody can fish with us!
Why Work With Us
Our culture is fast-moving, hardworking, welcoming and friendly, and we keep our calendar full of opportunities to learn from coworkers and foster community. We love a good team event (like trivia or Quiplash), continued learning (fireside chats led by colleagues), and niche Slack channels like #mlb, #bachelor, #unpopular_opinions, and #badjokes
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