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Popsa has been one of Europe's fastest-growing AI companies in the last few years, according to Deloitte and the FT.
The Role
The Head of Social will develop and execute Popsa's social strategy, enhance brand growth, and manage creator partnerships for social content across platforms.
Summary Generated by Built In
Who we are
Right now is one of the most exciting moments to join Popsa. Deloitte named us one of the UK’s fastest-growing technology companies, and the Financial Times recognised Popsa among the Top 5 fastest-growing software companies in Europe.
We’re backed by world-class investors, and the world is noticing. Our iOS and Android apps are available in 12 languages, trusted by more than 13 million people who have created over 5 million photobooks shipped to 50+ countries. With more than 350,000 five-star reviews, we’re one of the highest-rated consumer apps anywhere.
But the real story isn’t the numbers and it’s the memories behind them.
We’re living in a time where we capture more photos than ever before. Billions of moments sitting unseen in camera rolls and clouds, mixed with screenshots, receipts, or where we parked the car. We are great at documenting life… but not so great at preserving the meaning in it.
Popsa is changing that.
Since launching in 2016, we’ve built an award-winning platform that removes every barrier to transforming your favourite memories into something beautifully tangible. No design skills. No time-sink. Just the joy of holding real stories in your hands. A celebration of the people and moments that make life worth living.
✨ This is only the beginning.
👉 About us
👉 Read more about our journey so far
👉 Take a look inside our Soho HQ
What we’re building next
Today, we’re best known for photobooks, but our ambition goes far beyond printing. Popsa is creating a new generation of personalised experiences that combine advanced AI, thoughtful design and behavioural science.
Our goal? To help people emotionally process, reflect and connect with the meaningful events and relationships in their lives. To ensure memories don’t fade, but flourish.
From smarter storytelling tools to products that support wellbeing and strengthen bonds across the world, we’re reimagining how humanity remembers.
👉 Explore our vision for the future of Popsa
The mission for the role:
The Head of Social will own the vision, strategy and execution of Popsa’s social presence across Instagram, TikTok and emerging channels—driving brand growth, community engagement and creator-powered performance. You will lead our creator commissioning engine—building a scalable network of UGC creators who produce social-first content that powers both organic growth and acquisition performance. A key part of this role is partnering closely with Acquisition to concept, test and optimise creator-led ads that drive measurable revenue impact.
This is a role for a social-first superstar: someone who understands culture, content and commercial growth in equal measure; who can spot trends early, turn ideas into standout creative, and build a scalable social ecosystem across multiple global markets. You will manage and mentor a team of creators while partnering with Creative, Performance and Product teams to deliver social-first thinking that accelerates Popsa’s growth.
What success looks like in your first 6 months:
- Defined and launched a high-impact social strategy across TikTok, Instagram and emerging platforms.
- Built and scaled a creator commissioning engine that delivers a constant pipeline of high-performing UGC for ads, social storytelling and campaign concepts.
- Developed TikTok-first growth frameworks that materially increase reach, visibility and engagement.
- Delivered campaigns that show measurable uplift in brand visibility, community engagement and new customer acquisition.
- Established Popsa as a trend-responsive, culturally aware brand, with content that feels native to each platform.
- Developed repeatable content frameworks and toolkits that enable high-volume, high-quality execution across markets.
- Built a high-performing team of creators, fostering creativity, speed, collaboration and experimentation.
- Introduced processes, insights and workflows that link creative output to commercial performance metrics.
What you bring to the team:
- Proven experience leading social strategy and execution across Instagram and TikTok.
- A strong commercial mindset—comfortable blending brand-building with direct revenue-driving objectives.
- A deep understanding of content, culture, creators, trends, and short-form storytelling.
- Experience partnering with performance/acquisition teams to build concepts for revenue-driving campaigns.
- Hands-on experience sourcing, briefing and commissioning UGC creators to deliver high-volume social-first content across TikTok and Instagram.
- Experience producing content for multiple geographies and localised markets.
- Strong creative instinct paired with a test-and-learn approach, using insights and data to inform direction.
- Experience managing, inspiring and developing a team of creators, videographers or social specialists.
- The ability to thrive in a fast-paced environment where experimentation, speed and adaptability matter.
- Experience with social insights tools and social-first analytics platforms.
- Understanding of performance marketing and how social creative influences acquisition.
- Experience working closely with video, design and copy teams in a creative studio setup.
Nice to have
Your responsibilities
- Own the end-to-end social strategy, defining how Popsa shows up across platforms to build reach, relevance and growth.
- Lead, mentor and manage a high-performing team of creators and social specialists.
- Develop a cohesive social identity and content approach that is recognisably Popsa while being native to each platform.
- Build a scalable social ecosystem using affiliates, creators, influencers and partners.
- Foster a collaborative, high-standard creative team culture - encouraging curiosity, pace, experimentation and shared ownership of results.
- Oversee the creation of high-quality, social-first content for TikTok, Instagram and emerging channels.
- Drive creative excellence—ensuring every asset is trend-aware, platform-native and commercially effective.
- Experiment with new formats, styles and storytelling methods to keep Popsa culturally relevant.
- Collaborate closely with Video, Design and Copy teams to produce standout content at speed.
- Define and evolve a social identity that is unmistakably Popsa - distinctive in tone, visual language and storytelling, yet fully native to the nuances of each platform.
- Build and maintain a scalable network of UGC creators, ensuring a constant pipeline of assets for organic and paid social.
- Own the end-to-end commissioning process - from sourcing and briefing to feedback and optimisation.
- Manage occasional influencer partnerships when strategically required for organic reach, not as an always-on campaign budget.
- Develop processes that enable rapid sourcing, briefing, reviewing and scaling of creator-led content.
- Partner with Performance Marketing to align social output with acquisition, awareness and conversion goals.
- Translate insights, trends and commercial objectives into actionable social content strategies.
- Use platform analytics to inform strategy, identify opportunities and optimise content effectiveness.
- Lead content approaches that support international growth, delivering tailored content for multiple markets.
- Comfortable building strategies that complement both long-term brand equity and near-term commercial objectives, balancing creative storytelling with performance impact.
- A deep, intuitive understanding of cultural signals, digital behaviour and emerging formats, with the ability to translate cultural moments into brand-relevant creative opportunities.
- Build rapid testing frameworks and content cycles that feed into revenue-driving campaigns.
- Drive rapid experimentation cycles across TikTok and paid social - testing new formats, hooks, trends and creator styles to unlock scalable growth.
- Create clear playbooks, templates and processes that support volume, consistency and creativity.
Leadership & Strategy
Content Creation & Creative Direction
Creator Management
Commercial & Growth Alignment
Execution, Trends & Innovation
Top Skills
Instagram
Social Insights Tools
Social-First Analytics Platforms
Tiktok
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The Company
What We Do
Joining Popsa now is pretty exciting. According to Deloitte, we’re the UK’s fastest-growing startup of 2020. We have a fast-growing global customer base to match, and the backing of some of the best investors in the world. Our native iOS and Android apps are available in 12 languages – attracting more than 3 million users to date – and we ship to 50 countries around the world. Phew. So why is Popsa so hot right now? The reality is, people have never taken more photos than we do today. Our phones are literally crammed with memories. But although we’re good at capturing moments – we’re not as good at doing anything with them. They’ll often sit forgotten on our devices or in the cloud. Then Popsa came along. Founded in 2016, we’ve built an award-winning app that’s made printing your memories so easy and accessible, anyone can do it. No more barriers. No more time-wasting. In fact, everything we do as a business is designed with this ethos. We help people turn their best moments into something beautiful and lasting, in no time at all. Today we’re best known for photobooks, but our vision of the future goes far beyond print. We’re building a platform to help people to curate their experiences in lots of exciting ways. We want to become THE place where people come to capture their life stories. To celebrate their most important people and relationships. To create lasting meaning from their experiences.
