About us
The Gen Plus Group is a vibrant global collective of agencies reshaping industry norms with a commitment to surpassing expectations. Rooted in the ‘Plus’ philosophy, we go beyond the ordinary to create meaningful connections that transcend transactions. Our ecosystem unites PRM, NaF+, SPANDY, and THEM AGAIN under one collaborative banner, supported by GEN+ — a team of over 3,000 experts across 60+ nationalities. Together, we deliver impactful outcomes for brands, businesses, and people globally through creativity, innovation, and integration.
As the Head of Social Media, you're the go-to person for strategic leadership and advice at the agency serving as a trusted counsellor and consultant for both internal teams and external clients. Your responsibilities will encompass a wide range of tasks aimed at developing and executing well-conceptualized social media programs.
What will be your responsibilities?
· Provide senior-level strategic counsel to clients and internal teams, elevating thinking and fostering a culture of innovation, problem-solving, and integrated communications excellence.
· Lead the development of integrated Social, PR, and Influencer strategies that align with business objectives, brand positioning, media narratives, and audience insights.
· Drive the creation and execution of breakthrough social, PR, and influencer-led campaigns and activations that strengthen brand relevance, cultural resonance, and earned media impact.
· Build and nurture strong relationships with media, influencers, and key opinion leaders to amplify brand stories and enhance credibility across earned and owned platforms.
· Develop and oversee influencer identification, engagement, contracting, and performance management to ensure authentic partnerships that drive measurable impact.
· Shape compelling brand narratives and storytelling frameworks that translate seamlessly across social media, press coverage, thought leadership, and influencer collaborations.
· Build and grow engaged brand communities through purposeful content, platform-specific strategies, media engagement, and meaningful audience interactions channels, contributing to the broader marketing and sales funnel.
· Lead product launches, brand announcements, and reputation management initiatives in collaboration with PR and social teams to ensure cohesive market impact.
· Ensure all content, press materials, influencer collaborations, and creative assets uphold brand standards while delivering compelling and consistent storytelling.
· Guide the production of high-quality, shareable, and newsworthy content that reflects audience interests, media relevance, and platform behaviours.
· Partner closely with creative, media, and client leadership teams to ensure integrated campaign alignment and strategic coherence.
· Use data, media monitoring, and analytics to evaluate campaign performance across social, influencer, and PR initiatives, generating insights for continuous optimization.
· Stay ahead of emerging trends, platform shifts, media landscapes, and influencer ecosystems to maintain a competitive edge and inform strategic direction.
Requirements
- ·Fluency in Arabic and strong communication skills.
- Bachelor’s degree in Communications, Marketing, or related field.
- 8+ years of social media experience, including team leadership.
- Deep platform knowledge (Twitter, Facebook, Instagram, LinkedIn).
- Experience with social management tools.
- Strong writing, storytelling, and organizational skills.
Skills Required
- Fluency in Arabic
- Bachelor’s degree in Communications, Marketing, or a related field
- 8+ years of social media experience, including team leadership
- Deep knowledge of Twitter, Facebook, Instagram, and LinkedIn
- Experience with social management tools
- Strong writing, storytelling, and organizational skills
What We Do
We are GEN Plus Group - The Change Creation Company. Your One-Stop Shop for Holistic Brand Storytelling. A global independent group of agencies, delivering meaningful impact to brands, businesses, and people, through holistic communications. We believe in the transformative power of ‘GEN Plus’. It’s a philosophy that’s more than an emblem or a symbol - it’s an embodiment of our commitment to take every endeavour a step further, to exceed expectations, and to forge connections that transcend transaction. We are the Story-Tellers, the Story-Shapers, and the Story-Makers, that are leading the charge of change – not just for our partners, but for the industry. We are powered by the unique formula of PRM+NaF+SPANDY x THEM AGAIN = GEN PLUS GROUP, embodying our collective strength, uniting PRM's strategic communications and marketing skills, NaF+'s exceptional content creation, SPANDY's talent representation, and the fresh wave of innovation and creativity of THEM AGAIN, under one banner. Our people are our driving force, a new generation of over 3,000 industry experts, from more than 60 nationalities, who embody the ‘GEN Plus’ philosophy. Every member of our team, no matter their role or location, shares the same grit, ambition, expertise, and desire to disrupt, innovate, and lead. Looking to elevate your brand? We'd love to hear from you! Please contact [email protected] and one of our GEN+ team will be in touch!
