Head of Sales

Who We Are

At Framework, we believe the time has come for products that are designed to last. Founded in San Francisco in 2020, our mission is to remake Consumer Electronics to respect people and the planet.

We've started with two award-winning products, the Framework Laptop 13 and 16. Our laptops are thin, light, high-performance notebooks that can be upgraded, customized, and repaired in ways that no other notebook can. Alongside this, we've launched the Framework Marketplace to enable an ecosystem of parts and modules.

In 2025, we added two new products to our lineup: The Framework Laptop 12, a 2-in-1 convertible with a 12.2" touchscreen and stylus support, and our first non-laptop product, the highly customizable and powerful Framework Desktop, a compact system for gamers and ML enthusiasts.

We've seen a fantastic reception to both of our laptops from customers and reviewers from outlets like Linus Tech Tips, Ars Technica, and multiple Wirecutter reviews (including a recommendation among the best Windows Ultrabooks of 2024), along with making TIME's Best Inventions lists in 2021 and 2023. As a company, we were #35 on Fast Company's Most Innovative Companies of 2022.

We come from successful consumer electronics startups including the founding team of Oculus, and have closed multiple rounds of funding to fuel our roadmap. Even better (and maybe unusually for an early stage startup), we're in a financially healthy position going forward off of our product revenue. We care deeply about building a diverse and inclusive team, and we hope you do too!

The Position

We want every business, organization, school, and government agency to have access to longer-lasting, higher-performance computers that can be customized to meet their needs. Framework is one of the fastest growing consumer electronics brands in the world, and Framework for Business is the fastest growing revenue stream in the company. We’re looking for the right leader to set a new standard for commercial computing, continue to scale our B2B investments substantially, and capture market share from the incumbents in the space. In this role, you’ll define and own our overall global B2B sales strategy, influence our overall company strategy and product roadmap, establish and manage key customer relationships, and mentor and grow the B2B team. The team is two people today, with plans to grow to six by the end of 2026, and further growth beyond that. We’re looking for someone who has experience scaling computing or electronics sales from an early stage, spanning direct to customer sales, channel partnerships, and custom hardware development deals with large enterprise customers. This role reports directly to the CEO.

This role is remote anywhere in the US and will require up to 20% travel to the Framework headquarters in San Francisco and to key customers and partners.

What You'll Do

• Develop and execute the overall strategy for the B2B team across multiple pillars: direct to customer, channel, and custom hardware development
• Mentor and grow a high-performing B2B team across sales development, account management, and customer success
• Develop and deploy market expansion strategies across both customer verticals and geographies
• Partner closely with operations, finance, marketing, engineering, and product teams on overall company operational and revenue scalability, and provide inputs to the hardware roadmap to enable success of the B2B strategy
• Establish internal infrastructure, tools, processes, and metrics to level up the capabilities of the team
• Directly engage end customers and channel partners, closing key deals and winning market share

What You Need

• 10+ years of sales experience in electronics or computing, with 5+ years of experience leading and growing sales organizations
• An extreme customer focus, and a passion for delivering the best product and experience to our business customers
• A background across both direct to customer sales and channel (MSP/VAR/reseller/distributor) partnerships
• Sales leadership expertise across one or more of our customer verticals: SMB, SLED/education, startups, federal, and defense
• Proven background in both establishing high performance, efficient SMB funnels and in negotiating and closing complex multi-million dollar enterprise and government deals
• The necessary technical depth to partner with our engineering teams on deals that require custom hardware development

What's Nice to Have

• Specific experience with laptop and desktop PC sales
• Established networks with relevant partners and within key customer verticals
• Expertise scaling sales funnels and organizations internationally
• Prior background in building sales organizations in consumer hardware startups
• Familiarity with establishing retailer partnerships

What You'll Love

• Competitive salary, equity, and health benefits
• Paid company holidays plus 20 PTO days per year
• Paid Parental Leave
• Flexible work hours and locations, including every other Friday off!
• 401K with matching for US employees
• The chance to work at a startup that is making a positive social and environmental impact

Equal Opportunity

We commit ourselves to the principles of equal employment and a diverse work environment. With inclusion being one of our core values at Framework, we do not discriminate on the basis of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or any other characteristic protected by applicable federal, state, or local laws. We will consider qualified applicants regardless of criminal histories pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Ordinance.

We are also committed to providing reasonable accommodations for all qualified individuals with disabilities. If you require an accommodation to participate in the application or interview process, please let us know by reaching out to [email protected].

The base pay range for this role is $189,000 - $225,000 USD per year, and will be eligible incentive compensation. The base salary range for this position may vary depending on various factors such as professional background, work experience, work location, market demand, etc. In certain circumstances, the final offer may vary from the amounts shown in this job description.