Head of Sales Mexico & LATAM

Role Summary

As Head of Commercial - Spanish speaking LATAM, you will be responsible for driving sales growth across the wider central and Latin American market.

You will create and manage key operator and media relationships, and lead new business development across affiliate, sponsorship, and media partnerships and, as second stage, create and manage a wider sales team.

This is a senior sales leadership role for a digital advertising sales expert, combining strategic account ownership and people management with new business development and regional expansion.

You will have strong knowledge of the LATAM sports media landscape as well as of the iGaming and sports betting space. You will work closely with regional and global stakeholders across Commercial, Marketing, Product, Content, and Operations to ensure partnerships are successfully executed, optimised, and scaled across the region.

You will be responsible for:

● Reporting to the BD & Partnerships Director based in Italy..

● Owning and growing sales relationships with key gaming operators in Mexico and across LATAM, as well as media partners including sports media companies, leagues, football clubs, and other relevant sports properties.

● Leading the sales strategy and execution for Mexico and supporting the expansion of FairPlay's commercial footprint across LATAM.

● Identifying, pitching, negotiating, and closing new sales opportunities across:

○ Affiliate partnerships

○ Media campaigns

○ Sponsorships

○ Programmatic advertising

○ Bespoke partnership deals

● Developing and executing the sales strategy for Mexico, while identifying opportunities to expand into new LATAM markets.

● Identifying new markets, partners, revenue streams, and opportunities for regional sales growth.

● Working cross-functionally to ensure successful onboarding, activation, ongoing optimisation, and monetisation of partnerships across Mexico and LATAM.

● Building strong relationships with senior stakeholders across operators, media

organisations, sports properties, and other strategic partners.

● Monitoring market trends, regulation, consumer behaviour, and competitive dynamics across Mexico and LATAM to continuously evolve the sales strategy.

You will be accountable for:

● Delivering sales growth and achieving commercial targets across Mexico and the wider LATAM region.

● Setting clear objectives and supporting high performance.

● Building and maintaining a strong and accurate sales pipeline across multiple LATAM markets, providing regular reporting on performance, forecasts, and future plans.

● Identifying opportunities to expand existing partnerships into additional LATAM markets.

● Ensuring all sales activity aligns with FairPlay's brand, compliance requirements, and strategic objectives.

● Driving continuous improvement in partner performance through data, insight, and optimisation.

● Developing a clear regional sales growth strategy and identifying priority markets and commercial opportunities across LATAM.

● Contributing to broader global sales strategy and sharing LATAM market insights with the wider business.

You will be supporting:

● The wider Commercial and Global Partnerships teams by sharing Mexican and LATAM market insights, industry knowledge, and best practices.

● The relevant Country/Regional leadership team by aligning on operational and sales plans.

● Internal stakeholders across Marketing, Product, Content, and Technology to ensure partnership requirements are clearly communicated and successfully delivered.

● Finance and Operations teams through accurate forecasting, reporting, and smooth commercial handovers.

● The wider business in identifying opportunities to scale successful sales partnerships across LATAM.

● Proven experience in senior Sales, Commercial, Partnerships, or Business Development roles within:

○ iGaming

○ Sports Betting

○ Digital Media

○ Or closely related industries.

● Strong knowledge of the Mexican iGaming, sports betting, digital advertising, and sports media markets, with broader understanding of the LATAM ecosystem.

● Existing sales relationships and networks across LATAM would be highly advantageous.

● Comfortable engaging with senior stakeholders, including Marketing Directors, Country Managers, senior operator contacts, media executives, sports organisations, and relevant public or regulatory stakeholders.

● Strong understanding of media and digital advertising, including:

○ Display

○ Reservation

○ Programmatic

● Demonstrated success in negotiating, closing, and managing complex sales and commercial partnerships.

● Excellent organisational, negotiation, presentation, and stakeholder management skills.

● Strong commercial acumen with a data-driven mindset and the ability to think creatively.

● Proven ability to lead, develop, and motivate a high-performing sales team.

● Fluent Spanish and professional English are essential.

● Portuguese would be a plus.

● Experience working across multiple LATAM markets would be highly advantageous.