Role Purpose
- ZURU is one of the fastest growing consumer goods companies in the world; known for its agility, creativity and new-age manufacturing techniques. We are looking for an exceptional Head Of Sales to join the ZURU team In Mexico City to lead our LATAM consumer goods division.
- Disrupt the market to better meet consumer & customer needs: develop and execute the country commercial strategy to disrupt established players and achieve ZURU company goals across customers and verticals.
- Drive ZURU financial performance to unlock the fuel for further investment in in better consumer experience: lead the sales team to win with customer partners, maximizing ZURU P&L delivery & unlocking margin to reinvest in game-changing Innovation.
- Build long term strategic partnerships that create mutual value & enable delivery of our customer partner's business goals: negotiate and execute Joint Business Plans that deliver on both ZURU’s and our customer's needs
- Drive ZURU’s strategy through customer advocacy and ability to influence internally: leverage insights to drive ZURU’s direction – ensuring customers and their consumers are at the heart of all account decision making.
- Create and execute the LATAM customer trade strategy, identifying and gaining distribution in accounts, then building 4P execution across all customers to maximize performance.
- Execute with excellence: lead the LATAM team to maximize availability, visibility and awareness of ZURU brands instore and online via best in class delivery of distribution, feature, display and marketing activation across our biggest bets.
- Collaborate with the marketing team to develop and execute marketing campaigns, product launches, and promotional activities to drive brand awareness and demand generation.
- Be a captain of culture for ZURU: ensure as ZURU rapidly grows we maintain the magic, entrepreneurial culture that enables us to challenge the status quo and win together – whilst always ensuring we put people first.
How You Will Make An Impact
- Develop the commercial strategy for the LATAM market, then leverage to build strategic relationships across the LATAM retail/distributor market ensuring delivery of market share & profitability growth across EDGE verticals. You will lead the LATAM EDGE team to ensure ZURU is capturing or over-indexing its Share of Shelf vs competitors, working closely with commercial, marketing & supply teams to achieve distribution goals and maximize performance at shelf. You will be able to work and deliver results while working as part of a cross-functional team across different time zones.
Core Roles & Responsibilities
- Complete ownership of the region P&L, responsible for driving sales, optimizing trade investment and maximizing product mix to achieve financial goals.
- Devise the country commercial strategy and influence cross-functional adoption to secure the tools, products and support you need to drive your business & win in.
- Ownership of key account relationships with responsibility of building long term alignment to enable delivery of mutually aligned strategic & financial goals.
- Lead cross-functional business teams to drive over achievement against customer sales performance, P&L and supply metrics.
- Constantly add value by developing and improving commercial processes to improve performance and drive efficiencies.
- Foster a team culture that supports achievement of record breaking market disruption and rapid growth whilst resolving business issues, building relationships and influencing broader capability development.
Skill & Experiences Required
- Proven track record of at least 4-5+ years in senior sales or commercial leadership roles within the consumer goods industry, preferably with experience in a fast-moving, entrepreneurial environment.
- Major Mexico and LATAM retailer and distributor experience required.
- Strong commercial & business acumen, strategic thinking and problem-solving capability.
- Strong communication & influencing skills, with the ability to translate messages across a variety of internal and external stakeholders.
- Must have strong leadership capability Including the ability to influence and motivate cross-functional teams, while holding stakeholders accountable to deliver on business objectives.
- Bachelor’s degree
- Please note: this is a full-time position based In Mexico City
- Please note: Mexico work permit required
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What We Do
ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques. The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries. ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand. ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.







