Head of Revenue, Influencer & Affiliate Marketing

Who We Are:

BrandCycle is an influencer and affiliate marketing platform representing more than 7,000 social media influencers, bloggers, and content creators. Our members have a combined following of more than 300 million on social media. Most of our influencers have been creating content to drive sales for years. They are savvy shoppers that cross promote and achieve high ROI for brands. We work with more than 700 top brands, including Target, lululemon, Michael Kors, Under Armour, Crocs, Kate Spade, and Converse. In 2021, BrandCycle was acquired by StackCommerce, a leader in commerce content for major digital media publishers. StackCommerce and BrandCycle are backed by TPG, a top private equity firm that is known for its growth equity and impact investing.

As we expand our footprint and grow our business, we’re looking for a strategic, results-driven, and highly motivated Head of Revenue to join our leadership team.

The Role:

The Head of Revenue will drive BrandCycle’s growth by leading revenue generation efforts across influencer marketing, content, and affiliate e-commerce. This individual will be responsible for building and nurturing their book of business, managing a dynamic sales team, and developing strategies to scale and diversify our revenue streams. This position is perfect for someone with a proven track record in high-level sales and leadership and looking for a role that combines personal success with the opportunity to lead a team to new heights.

This is a 100% remote position. Join us and be part of a dynamic environment that values passion, creativity, and results.

Types of Work You’ll Do:

Revenue Generation and Book of Business Development:

• Manage a personal portfolio of high-value brand partners, ensuring growth through deal-closing, upselling, and strategic retention efforts.
• Identify and cultivate new business opportunities within the influencer marketing, affiliate marketing, and content publisher spaces.
• Actively pursue new revenue lines, working cross-functionally to integrate new offerings into our go-to-market strategy.
• Identify and develop new business avenues to diversify BrandCycle’s revenue streams, particularly in emerging influencer marketing trends.

Team Leadership and Sales Management:

• Lead, manage, and mentor a team of sales professionals focused on flat fee opportunities in the influencer space and affiliate brand partnership opportunities.
• Build and oversee a comprehensive sales pipeline for each team member, guiding best practices, strategies for overcoming obstacles, and targeted coaching for closing deals.
• Set and monitor clear sales goals for the team to ensure alignment with company-wide revenue and profit targets.
• Oversee the development and refinement of sales scripts, pricing models, and sales presentations/decks to drive alignment and success across the team.

Sales Operations and Reporting:

• Implement and manage efficient sales processes, tools, and systems to track performance and ensure accountability.
• Report weekly on progress against revenue targets, providing insights and recommendations to the General Manager and leadership team.
• Identify trends and emerging opportunities within the influencer marketing, content, and affiliate e-commerce sectors to keep BrandCycle at the forefront of the industry.

Strategic Planning and Execution:

• Work with the General Manager and CEO to develop growth strategy, including strategic architecture of various revenue channels.   
• Collaborate closely with the General Manager to create and execute strategic sales initiatives to achieve multimillion-dollar revenue targets.
• Develop annual, quarterly, and monthly sales goals for the brand partnerships team, ensuring goals are measurable and actionable.
• Collaborate with the product, operations, and influencer teams to ensure successful brand partnerships and influencers are supported at every stage of their journey.
• Work closely with internal stakeholders to align on strategic objectives and ensure advertiser expectations are met or exceeded.

What You’ll Bring:

• Proven success in a senior sales leadership role with experience in influencer marketing. Experience in affiliate marketing or content-driven e-commerce is a plus.
• A strong existing book of business with a proven ability to close high-value deals and drive revenue growth. Existing contacts within major media agencies, including WPP, Omnicom Group, Publicis Groupe, and/or IPG.
• A minimum of 5 years in a sales leadership role, with at least 3 years of experience hiring, training, and managing a sales team.
• Knowledge of influencer and affiliate networks and SaaS platforms (Impact, Commission Junction, Partnerize, Awin, Rakuten, Amazon Influencer, LTK, etc.)
• Exceptional ability to build relationships and trust with clients, team members, and other stakeholders.
• Highly meticulous, creative, and determined, passionate about driving results and exceeding targets.
• Strong organizational skills with the ability to manage multiple priorities and projects simultaneously.
• Excellent communication, negotiation, and presentation skills, with a talent for crafting persuasive sales materials.
• Deep understanding of the influencer marketing, affiliate marketing, and e-commerce landscapes.
• Ability to develop and implement complex sales strategies, pipelines, and pricing models.
• Strong business acumen, with the ability to understand and align sales objectives with broader company goals.
• Experience working with CRM systems and sales tracking tools (e.g.,HubSpot).
• Bachelor’s degree required. Master’s degree is a plus.

Compensation:

Our overall compensation and rewards package includes base pay, bonus or commission, and a variety of benefits. Base pay is determined within a range that allows you the opportunity to progress as you grow and develop within a role.  The anticipated annualized salary range for this role is $150,000 - $190,000 (this range may be modified in the future based on changing market conditions).  Your initial base pay will be determined based on several factors, including demonstrated skills, relevant education or training, experience, qualifications, travel requirements, and job location.

Benefits + Perks:

As a company, we have a lot to offer for the right candidate:

• Health Benefits: We offer medical, dental, vision, life, and short-term and long-term disability insurance.
• 401K: Eligible on your first day of employment.
• Super Flex Time: Run errands as needed, just get your stuff done.
• Unlimited Vacation: Take time to unwind with unlimited PTO, plus an office closure between Christmas and New Year’s.
• Generous Parental Leave Program: 12 weeks of paid pregnancy disability and baby bonding leave, as well as 4 weeks of paid paternity leave.
• WFH Office: Home office stipend and internet dollars to set you up for success.
• Events: Happy hours, team bonding budgets, culture events (even while remote!) and an annual company offsite.

BrandCycle/StackCommerce values a diverse workplace and strongly encourages people of color, LGBTQIA+, GNC, and NB individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. We respect and seek to empower each individual and support diverse cultures, perspectives, skills, and experiences within our workforce.

BrandCycle/StackCommerce is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state or federal laws.