The Role
Lead marketing and recruitment strategies to grow a network of dual-certified personal trainers and dietitian coaches, ensuring an exceptional user experience and operational efficiency.
Summary Generated by Built In
ABOUT KICKOFF
Kickoff is redefining fitness and preventive health. We’re the first and only place anyone can get a personal trainer and nutrition coach covered by insurance. Our elite, dual-certified registered dietitian and personal trainer coaches work with clients on weekly video calls, stay in touch through daily texts, and leverage our AI‑powered coach & client apps to deliver truly personalized nutrition, fitness, and wellness plans.
- Clients get life‑changing results without the price barrier.
- Coaches get a stable, high‑earning career blending expertise and cutting‑edge technology.
- Payors get dramatically lower medical costs by keeping people healthy.
Backed by top‑tier investors and already helping thousands of members nationwide, we’re scaling the first insurance-backed, integrated exercise‑plus‑nutrition platform. If you’re energized by massive impact, AI that really helps people, and a mission that matters, join us and help make preventive health the accessible for everyone.
THE ROLE
We’re seeking a Head of Provider Growth to own marketing, sourcing, vetting, and onboarding of our elite dual-certified coaches (personal trainers + registered dietitians).
This senior, cross-functional leadership role spans operations, product, marketing, and people management. You’ll shape the supply-side engine of Kickoff, ensuring that clients have access to the best experts in the world.
RESPONSIBILITIES
Grow top-of-funnel coach acquisition:
- Build and execute recruitment and marketing strategies to attract the best talent.
Scale and optimize our provider network:
- Recruit, vet, credential, and onboard large numbers of qualified coaches.
- Craft the best-in-class coach experience to maximize engagement, retention, and availability for clients.
Lead and inspire teams:
- Manage and grow a team of coach managers, interviewers, and operations staff.
- Design and refine SOPs to create a seamless, scalable supply system.
- Foster a vibrant, connected coach community.
Drive product and process improvements:
- Partner with product and engineering teams to shape features that delight candidates and coaches.
- Identify data-driven improvements through metrics, feedback, and experimentation.
Play a key leadership role:
- Contribute to company-wide strategy as a member of the leadership team.
WHAT WE’RE LOOKING FOR
- Supply-side or SMB growth experience: Marketing, product-led growth, and conversion optimization expertise.
- Product and operational chops: Able to design and optimize processes, collaborate with tech teams, and bring ideas from concept to execution.
- Data fluency: Comfortable using metrics, surveys, and SQL (with AI assistance) to drive prioritization and decisions.
- Startup mindset: You’re an owner—comfortable with ambiguity, scrappy testing, rapid iteration, and big swings.
- Mission-driven energy: You’re passionate about health, wellness, and making an impact.
- Collaborative spirit: Excited to work in person
NICE TO HAVE
- Experience in healthcare, provider networks, and/or recruitment/marketing.
- Experience in product management or design.
- Prior success building high-performance teams and communities.
Top Skills
AI
SQL
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The Company
What We Do
Kickoff is a personal training service that makes it easy to hit your loftiest fitness goals. Tell your dedicated coach about your goals and aspirations - he or she will then use our system to construct the ideal exercise and nutrition program for you and guide you through it daily via SMS and our step by step app.
This combination is unstoppable. Our average client has lost 14 pounds in 3 months and dropped 90 seconds off their mile run time. 96% of our clients choose to stick with us each month because they love the results and the journey.
Sign up for a free chat with a trainer at www.trainwithkickoff.com
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