Yassir is the leading super app in the Maghreb region, transforming how daily services are delivered. Operating across 45+ cities in Africa and beyond, Yassir offers ride-hailing, last-mile delivery, and is rapidly expanding its financial services ecosystem to enable users to pay, save, and borrow digitally.
With a global, distributed tech team and a fast-scaling product organization, Yassir is building a multi-vertical platform serving millions of users across emerging markets.
Role overview
We are looking for a Head of Product to lead product strategy and execution across one or more key verticals.
This role will be responsible for defining the product vision, leading a team of product managers, and driving end-to-end product delivery at scale. The ideal candidate combines strong product thinking, business acumen, and leadership experience in fast-paced, high-growth environments.
Key Responsibilities
- Define and drive the product vision aligned with Yassir’s overall business strategy
- Own the product roadmap across multiple product lines or value streams
- Identify opportunities for growth, monetization, and market expansion Leadership & Team Management
- Lead, mentor, and scale a team of Product Managers and Product Leaders
- Establish strong product culture focused on ownership, impact, and accountability
- Partner closely with Engineering, Design, Data, and Business teams Execution & Delivery
- Ensure high-quality, timely delivery of product initiatives across squads
- Drive outcome-based roadmaps (KPIs, OKRs, business impact)
- Oversee prioritization, trade-offs, and resource allocation Cross-functional Collaboration
- Work closely with Heads of Engineering, Design, and Business stakeholders
- Align product initiatives with company-wide objectives and regional needs
- Act as the key product representative in leadership discussions Customer & Market Focus
- Champion customer-centric product development and discovery
- Leverage data, research, and feedback loops to inform decisions
- Understand local market nuances across multiple geographies Product Operations & Governance
- Define product processes, frameworks, and best practices
- Improve product development lifecycle and team efficiency
- Ensure clear product governance and decision-making frameworks
Requirements
- 10+ years of experience in Product Management
- 5+ years in leadership roles managing Product Managers or product teams
- Proven experience building and scaling products in fintech, marketplaces, or super apps
- Strong experience in multi-sided platforms (e.g., users, merchants, partners)
- Track record of delivering products from 0 → 1 and scaling to maturity
- Deep understanding of data-driven product development
- Experience working in high-growth, fast-paced environments
- Strong stakeholder management and communication skills Nice to Have
- Experience in emerging markets (Africa, MENA, or similar)
- Experience managing multi-country product organizations
Skills Required
- 10+ years of experience in Product Management
- 5+ years in leadership roles managing Product Managers or product teams
- Proven experience building and scaling products in fintech, marketplaces, or super apps
- Strong experience in multi-sided platforms
- Track record of delivering products from 0 to 1 and scaling to maturity
- Deep understanding of data-driven product development
- Experience working in high-growth, fast-paced environments
- Strong stakeholder management and communication skills
What We Do
Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa. It is backed (~$200M in funding) by VCs from Silicon Valley, Europe and other parts of the world. We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally. Helping usher the continent into a digital economy era. We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values
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