The Role
Own the growth of IMAGO’s self-serve webshop and establish the company-wide product function. Lead product vision, strategy, prioritization, international expansion, SEO-led acquisition, pricing, experimentation, KPI reporting, and cross-functional execution. Manage a small product team, build product operating processes, and advise the CEO on strategic investments and trade-offs across self-serve and enterprise initiatives.
Summary Generated by Built In
IMAGO is one of the leading agencies for visual content in Europe, with over 800 million photos and videos used daily by international clients across News Media, Broadcast, Sports, Brands, and Corporate sectors.
For almost 30 years, we’ve built a strong market position in Germany and continue evolving our platform to meet global digital demands. Our international team works closely together from our headquarters in the heart of Berlin.
This is a newly created, CEO-facing role with end-to-end ownership for developing our self-serve webshop into a major business line and, at the same time, establishing a strong product function across IMAGO as the overall Head of Product for our small product team.
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Your tasks
1) Build the webshop into a major business line:
* Continuously optimize user acquisition, engagement, and conversion
* Develop product and pricing concepts that increase transactions and reduce friction (in alignment with enterprise sales)
* Build a scalable organic growth engine leveraging large-catalog e-commerce experience incl. information architecture, internal linking, programmatic landing pages
* Drive international expansion: market prioritization, localization strategy, multi-market rollout
* Lead cross-functional execution across Marketing, Engineering, Data/BI and Sales
2) Establish a strong product function across IMAGO:
* Own IMAGO’s product vision, strategy, and portfolio prioritization across self-serve growth and enterprise-facing initiatives
* Set up the product operating model (discovery, prioritization, roadmap, rituals, stakeholder alignment, measurement)
* Lead and develop our small product team (PM, Designer) and work closely with stakeholders to ensure high-quality outcomes with lasting impact ensuring high quality in discovery, UX, and decision-making
* Create transparency through KPIs and product performance reporting (e.g., conversion funnel, retention/repeat purchase, cycle time, engagement parameters)
* Act as a key sparring partner for the C-level on strategic bets, trade-offs, and investment decisions
---
What we expect
* Senior product leader with experience owning growth for a self-serve digital product/platform (e-commerce, marketplace, large catalog)
* Proven ability to lead and develop a product team and run core product routines (discovery, prioritization, roadmap, measurement)
* Understanding of SEO-led growth at scale (internal linking, information architecture, scalable landing pages)
* Strong analytical capabilities - good problem-solving, hypothesis-driven working approach and high confidence in experiment design and implementation
* Builder mindset — comfortable creating and improving structure and processes rather than stepping into an already established setup where you'd only need to make decisions
* Strong prioritization and stakeholder management across Engineering, Marketing, Sales, Data/BI
* Business fluent in English and German
* Media/licensing industry experience is a plus
---
What we offer
* A modern workplace in the heart of Berlin
* Public transportation ticket
* Monthly budget to spend in an area of your liking, incl. Health (Urban Sports and others), Learning, Travelling, etc.
* Company pension scheme
* Platform for employee discounts from a wide range of providers
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Looking forward to your application. 🙌🏼
For almost 30 years, we’ve built a strong market position in Germany and continue evolving our platform to meet global digital demands. Our international team works closely together from our headquarters in the heart of Berlin.
This is a newly created, CEO-facing role with end-to-end ownership for developing our self-serve webshop into a major business line and, at the same time, establishing a strong product function across IMAGO as the overall Head of Product for our small product team.
---
Your tasks
1) Build the webshop into a major business line:
* Continuously optimize user acquisition, engagement, and conversion
* Develop product and pricing concepts that increase transactions and reduce friction (in alignment with enterprise sales)
* Build a scalable organic growth engine leveraging large-catalog e-commerce experience incl. information architecture, internal linking, programmatic landing pages
* Drive international expansion: market prioritization, localization strategy, multi-market rollout
* Lead cross-functional execution across Marketing, Engineering, Data/BI and Sales
2) Establish a strong product function across IMAGO:
* Own IMAGO’s product vision, strategy, and portfolio prioritization across self-serve growth and enterprise-facing initiatives
* Set up the product operating model (discovery, prioritization, roadmap, rituals, stakeholder alignment, measurement)
* Lead and develop our small product team (PM, Designer) and work closely with stakeholders to ensure high-quality outcomes with lasting impact ensuring high quality in discovery, UX, and decision-making
* Create transparency through KPIs and product performance reporting (e.g., conversion funnel, retention/repeat purchase, cycle time, engagement parameters)
* Act as a key sparring partner for the C-level on strategic bets, trade-offs, and investment decisions
---
What we expect
* Senior product leader with experience owning growth for a self-serve digital product/platform (e-commerce, marketplace, large catalog)
* Proven ability to lead and develop a product team and run core product routines (discovery, prioritization, roadmap, measurement)
* Understanding of SEO-led growth at scale (internal linking, information architecture, scalable landing pages)
* Strong analytical capabilities - good problem-solving, hypothesis-driven working approach and high confidence in experiment design and implementation
* Builder mindset — comfortable creating and improving structure and processes rather than stepping into an already established setup where you'd only need to make decisions
* Strong prioritization and stakeholder management across Engineering, Marketing, Sales, Data/BI
* Business fluent in English and German
* Media/licensing industry experience is a plus
---
What we offer
* A modern workplace in the heart of Berlin
* Public transportation ticket
* Monthly budget to spend in an area of your liking, incl. Health (Urban Sports and others), Learning, Travelling, etc.
* Company pension scheme
* Platform for employee discounts from a wide range of providers
---
Looking forward to your application. 🙌🏼
Skills Required
- Experience as a senior product leader owning growth for a self-serve digital product or platform, preferably in e-commerce, marketplaces, or large-catalog businesses.
- Experience leading and developing a product team.
- Experience running product discovery, prioritization, roadmaps, measurement, and core product routines.
- Understanding of SEO-led growth at scale, including internal linking, information architecture, and scalable landing pages.
- Strong analytical, problem-solving, hypothesis-driven, and experiment-design capabilities.
- Builder mindset and ability to create product structures, processes, and operating models.
- Strong prioritization and stakeholder management across Engineering, Marketing, Sales, and Data/BI.
- Business fluency in English and German.
- Media or licensing industry experience.
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The Company
What We Do
IMAGO is a leading global visual content provider and one of the world's biggest photo agencies, headquartered in Berlin, Germany. It provides real-time images, videos, and creative collections for news, sports, and brands. Through a worldwide partner network, IMAGO offers a comprehensive selection of archival, editorial, and creative visuals, utilizing personalized service to help filmmakers and journalists find the perfect visuals for their projects.
