Anagram is a holding company that builds, consults, and invests in the crypto industry. We believe in deploying a combination of human and financial capital to innovate and create value.
We’re looking for a passionate and data-driven Head of Marketing to help shape our online presence, branding, and go-to-market strategy for our holding company and its products.
We are builders and operators first and foremost, and are building a variety of products (learn more at https://blog.anagram.xyz/).
You’ll play a pivotal role in introducing our products to the world, and building a strong community, brand and userbase for them. This role requires a deep understanding of crypto trends, user behavior, and the ability to translate complex features into clear, compelling messaging.
Brand: Review, develop, and manage brand identity and strategy for Anagram and the products that it builds
Comms: Manage comms for Anagram, as well as for products that Anagram launches
Go-to-Market (GTM): Plan and execute GTM strategies for new products Anagram builds
Positioning & Messaging: Develop compelling positioning, and value propositions for different audiences (e.g., developers, retail users, institutions).
Content & Collateral: Take ownership of creating core marketing assets including product explainers, website copy, one-pagers, blog posts, X posts, and presentations.
Analytics & Optimization: Track performance of product marketing campaigns and optimize for reach, engagement, and conversion.
Diverse and generalist skill set focused on product marketing - with ability to manage broader marketing, comms, and brand
3+ years of product marketing experience ideally at a crypto-native company.
Deep understanding of the crypto technology, and ecosystems, with personal or professional experience using crypto-native products. Strong grasp on the unique nature of Product Marketing in the crypto industry.
Experience working across the full marketing funnel — from awareness to retention.
Familiarity with community platforms (e.g., Discord, Telegram, X/Twitter).
Strong storytelling and copywriting skills with an eye for detail.
Self-starter who thrives in fast-paced, remote environments.
Ability to work on multiple different products in parallel.
Why Join Anagram?
Innovation at the Forefront: Work on a product that is breaking new ground in the crypto/DeFi space, with challenges and opportunities that are truly one-of-a-kind.
Comprehensive Exposure: Gain hands-on experience with every layer of the crypto/DeFi stack, from infrastructure to UX.
Dynamic Team Environment: Be part of a team that values radical thinking, open-mindedness, and relentless pursuit of excellence in a fun and collaborative environment.
Top Skills
What We Do
Blockchain technology and the digitization of all assets is changing the way our world works - technologically, socially and economically
We need new institutions that embody these future realities, institutions which permit and capture the benefits of maximum interoperability in the new economy.
ANAGRAM is committed to advancing blockchain technology to:
- Empower individuals and communities in the ownership economy
- Accelerate the digitization and financialization of everything
- Enable everyone to participate in the digital asset ecosystem
Say hello at [email protected]
