About Groq
Groq delivers fast, efficient AI inference. Our LPU-based system powers GroqCloud™, giving businesses and developers the speed and scale they need. Headquartered in Silicon Valley, we are on a mission to make high performance AI compute more accessible and affordable. When real-time AI is within reach, anything is possible. Build fast.
Head of Product Marketing
Drive Product Adoption and Market Leadership
Mission:
Groq is redefining AI inference with our groundbreaking LPU, making AI faster, more efficient, and more accessible than ever before. We are seeking an exceptional VP of Product Marketing to define and communicate Groq’s product positioning, messaging, and go-to-market (GTM) strategy to drive awareness, adoption, and revenue.
In this role, you will own Groq’s product story, ensuring that developers, enterprises, and the AI ecosystem clearly understand the value of our technology. You will work closely with Marketing, Sales, and Developer Relations to create compelling narratives, launch products, and enable the go-to-market team with world-class materials and insights.
This is a unique opportunity to shape how AI leaders, developers, and enterprises engage with the future of AI acceleration while working alongside some of the brightest minds in AI hardware and software.
Responsibilities & opportunities in this role:
- Define Positioning & Messaging → Work with product and engineering to develop clear, compelling narratives that differentiate Groq’s technology in the AI market.
- Lead Product Go-To-Market Strategy → Own product and feature launches, ensuring alignment across product, engineering, marketing and sales.
- Enable Sales & Developer Adoption → Build sales enablement materials, competitive insights, and technical storytelling.
- Drive Competitive & Market Intelligence → Analyze market trends, customer needs, and competitors to refine messaging.
- Support Product-Led Growth (PLG) → Work with Growth Marketing and Sales to optimize developer onboarding, adoption, and retention.
Ideal candidates have/are:
- 12+ years of experience in product marketing, GTM strategy, or competitive intelligence (AI, hardware, or developer-focused SaaS preferred).
- A track record of successfully launching and positioning technical products in AI, ML, or high-performance computing.
- Deep experience in messaging complex technical concepts to both developers and enterprise buyers.
- Strong sales enablement and GTM execution skills—creating assets that drive revenue.
- Experience working cross-functionally with Product, Sales, Growth, and DevRel teams.
- Ability to translate competitive insights into clear positioning and differentiation strategies.
- Experience marketing AI, ML, or high-performance computing products.
- Understanding of developer ecosystems, API products, and technical decision-making processes.
- Prior experience in hardware-software co-marketing.
What Success Looks LikeFirst 90 Days:
- Develop a clear positioning and messaging framework for Groq’s products.
- Audit and refine existing sales enablement materials to align with business needs.
- Establish a competitive intelligence process to track key market trends.
- Partner with Growth & Integrated Marketing to ensure consistent messaging across campaigns.
By Month 6:
- Successfully execute at least one major product launch with full GTM support.
- Improve Sales and DevRel enablement materials, ensuring teams can effectively communicate Groq’s value.
- Build a repeatable process for competitive insights and messaging updates.
By Month 12:
- Establish Groq’s product marketing function as a strategic driver of growth.
- Scale enterprise and developer messaging strategies to support expansion.
- Position Groq as a recognized thought leader in AI acceleration through content, events, and industry engagement.
Why Join Groq?
At Groq, we’re not just building AI hardware—we’re shaping the future of AI acceleration and inference. Our team is driven by bold innovation, relentless curiosity, and a passion for performance.
What We Offer:
Competitive Compensation → Base salary, equity, and performance-based bonuses.
Remote-First Culture → Work from anywhere while collaborating with top-tier talent.
High-Impact Work → Define the GTM strategy for a category-defining AI company.
Growth & Learning → Access mentorship, AI research, and continuous learning opportunities.
Attributes of a Groqster:
- Humility - Egos are checked at the door
- Collaborative & Team Savvy - We make up the smartest person in the room, together
- Growth & Giver Mindset - Learn it all versus know it all, we share knowledge generously
- Curious & Innovative - Take a creative approach to projects, problems, and design
- Passion, Grit, & Boldness - no limit thinking, fueling informed risk taking
If this sounds like you, we’d love to hear from you!
Compensation: At Groq, a competitive base salary is part of our comprehensive compensation package, which includes equity and benefits. For this role, the base salary range is $228,480 - $374,100 determined by your skills, qualifications, experience and internal benchmarks.
About Groq
Groq delivers fast, efficient AI inference. Our LPU-based system powers GroqCloud™, giving businesses and developers the speed and scale they need. Headquartered in Silicon Valley, we are on a mission to make high performance AI compute more accessible and affordable. When real-time AI is within reach, anything is possible. Build fast.
Learn more: groq.com
Watch our breakthrough in action: groq.link/scspdemoApply Now
If this sounds like your next challenge, apply today—we’d love to chat!
Location: Groq is a geo-agnostic company, meaning you work where you are. Exceptional candidates will thrive in asynchronous partnerships and remote collaboration methods. Some roles may require being located near our primary sites, as indicated in the job description.
At Groq: Our goal is to hire and promote an exceptional workforce as diverse as the global populations we serve. Groq is an equal opportunity employer committed to diversity, inclusion, and belonging in all aspects of our organization. We value and celebrate diversity in thought, beliefs, talent, expression, and backgrounds. We know that our individual differences make us better.
Groq is an Equal Opportunity Employer that is committed to inclusion and diversity. Qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, disability or protected veteran status. We also take affirmative action to offer employment opportunities to minorities, women, individuals with disabilities, and protected veterans.
Groq is committed to working with qualified individuals with physical or mental disabilities. Applicants who would like to contact us regarding the accessibility of our website or who need special assistance or a reasonable accommodation for any part of the application or hiring process may contact us at: talent@groq.com. This contact information is for accommodation requests only. Evaluation of requests for reasonable accommodations will be determined on a case-by-case basis.
Top Skills
What We Do
Groq is an AI solutions company delivering ultra-low latency AI inference with the world's first Language Processing Unit™. With turnkey generalized software and a deterministic Tensor Streaming architecture, Groq offers a synchronous ecosystem built for ultra-fast inference at scale. Groq solutions maximize human capital and innovative technology performance, having been proven to reduce developer complexity and accelerate time-to-production and ROI. Designed, engineered, and manufactured completely in North America, Groq offers domestically-based and scalable supply that is available now, capable of delivering 390 racks in 6-12 months and ramped lead times of 6-12 weeks. Learn more at groq.com.
