Head of Product Marketing

Posted 4 Days Ago
Be an Early Applicant
2 Locations
Hybrid
Expert/Leader
Artificial Intelligence
The Role
Leads Synthesia’s product marketing function across AI video, interactive avatars, APIs, and future products. Owns portfolio positioning, company narrative, launches, competitive strategy, buyer research, and messaging for sales, web, and campaigns. Manages and expands a team of five product marketers, drives enterprise go-to-market enablement, partners with senior stakeholders, and applies AI agents to automate marketing workflows such as research synthesis, competitive tracking, and launch operations.
Summary Generated by Built In

Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US.

As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.

Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow.

About The Role

Synthesia is the #1 Enterprise AI video generation since 2016, and today we work with 90% of the Fortune 100. Our core product, Studio, lets anyone turn a script into a polished video with an AI avatar, no camera or crew required.

Now we're entering a new chapter. We're making those avatars interactive. Instead of watching a video, people can have a real conversation with one: ask it questions, practice a sales pitch, run through a training scenario, get answers back in real time.

That shift needs a story, and you own it. As Head of Product Marketing, you lead the function that decides how the whole product line is positioned, messaged, and launched. Video, interactive avatars, the API, and whatever comes next.

You'll set the platform narrative and keep it sharp as the product evolves. You'll run launches across the portfolio, own competitive strategy and buyer research, and set the messaging that sales, web, and campaigns all run on.

You'll lead a team of five PMMs, hire into it, and raise the bar for what good looks like.

Requirements
  • You build and deploy agents. You've automated real parts of your own PMM work with them, whether that's competitive tracking, research synthesis, or launch ops.

  • You've led a portfolio of products and built or grown the team behind it.

  • You set positioning and narrative at the company level, the top-line story everything else ladders up to.

  • You're an excellent communicator, written and spoken. Your have experience managing senior stakeholders and complex program management.

  • You partner closely sales enablement, and can support complex enterprise GTM motions.

Skills Required

  • Experience building and deploying AI agents to automate product marketing work
  • Experience leading a portfolio of products
  • Experience building or growing a product marketing team
  • Experience setting company-level positioning and narrative
  • Excellent written and verbal communication skills
  • Experience managing senior stakeholders
  • Experience with complex program management
  • Experience partnering closely with sales enablement
  • Experience supporting complex enterprise go-to-market motions

Synthesia Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Synthesia and has not been reviewed or approved by Synthesia.

  • Leave & Time Off Breadth Leave benefits are positioned as generous, including substantial annual leave plus public holidays and an additional long-tenure sabbatical with a cash award. Flexible working hours and hybrid/remote arrangements further strengthen perceived time-off and flexibility value.
  • Healthcare Strength Health coverage is described as robust, including private medical insurance with mental health support and dental/vision coverage. Added features like cashback options and gym discounts extend the package beyond basic medical coverage.
  • Equity Value & Accessibility Equity is framed as a meaningful part of total rewards through a generous stock options plan and a recent employee liquidity event tied to a major funding round. This can materially improve the perceived value and accessibility of long-term incentives versus options that remain purely paper value.

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The Company
HQ: London
428 Employees
Year Founded: 2017

What We Do

Synthesia is the #1 rated AI video communications platform. Thousands of companies use it to create videos in 140 languages, saving up to 80% of their time and budget. 👉 Trusted by Zoom, Xerox, Teleperformance, Amazon and mor

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