The Role
Great Gray is looking to add a Head of Product Marketing to our Marketing team. This role owns the intelligence layer that arms the entire marketing and sales organization with the right message for the right audience — producing the positioning, competitive intelligence, GTM playbooks, sales enablement, and proposal storytelling that every other marketing function depends on. Reporting to the CMO, you will determine what to say to each channel, each partner, and each advisor tier across both the Great Gray Trust Company and RPAG brands. This role sits at the intersection of strategy and execution — you will set the direction and own the delivery. The ideal candidate brings a structured, analytical discipline to product marketing: someone who builds rigorous systems for competitive intelligence, messaging frameworks, and GTM planning, and executes against them with the same rigor.
Location
This position will work from our Boston, MA office. Great Gray currently supports a hybrid work model with 4 days onsite, and 1 day remote.
Visa sponsorship or transfer of an existing visa is not available for this position. Applicants must be authorized to work directly for any employer in the United States without visa sponsorship or transfer.
Responsibilities
- Own positioning and messaging by channel, developing differentiated stories for Advisors, Recordkeepers, and Asset Managers
- Define and refine ICPs and advisor segmentation, including the Emerging / Established / Institutional advisor tiers and channel-specific buyer personas
- Maintain a competitive intelligence program: battlecards, competitive analysis cadence, TDF competitive tools, and ongoing market monitoring
- Build and maintain GTM playbooks per Recordkeeper partner and Asset Manager tier, tailored to personas, products, internal concerns, and plan types
- Lead launch messaging and GTM coordination for product and feature launches across both brands, including BoardingPass, Panorix, new fund launches, and RPAG feature releases
- Produce sales enablement materials: pitch decks, talk tracks, one-pagers, and enablement kits for major campaigns
- Own the narrative quality and competitive positioning of all RFP/RFI responses and proposals; direct the Sr. RFP Specialist on proposal strategy and template library development
- Lead a CIT positioning refresh and drive campaign series to reinforce market differentiation
- Feed Content with positioning direction -- competitive angle, audience-specific framing, and key proof points; and partner with Demand Gen and Head of Growth on messaging frameworks
- Brief Brand/Design on messaging direction and visual approach to ensure creative aligns with positioning strategy
- Complete other related duties as assigned
Qualifications & Experience
- Bachelor’s degree required; advanced degree is a plus
- 10+ years of B2B product marketing experience, ideally in financial services, asset management, or the retirement industry
- Demonstrated ability to build and maintain a structured competitive intelligence program
- Experience developing differentiated positioning for multiple buyer types (institutional, channel, independent advisor)
- Strong sales partnership skills; comfortable working directly with CRO and sales leadership on enablement, not just producing materials in isolation
- Experience with sales enablement, proposal development, or strategic content that supports the sales cycle
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
- Comfortable navigating ambiguity
- Entrepreneurial mindset to bring best practice ideas to the team
- Your standards reflect our core values: Growth Mindset, Disciplined Curiosity, Grit, Results Ownership, Collaboration
Base Pay Range*
$175,000-$205,000
*This base pay range is subject to change and may be modified in the future.
The pay range displayed above is the base pay compensation range that Great Gray expects to pay for this position at the time of this posting. Individual compensation within this range, or that may warrant a provision for pay beyond this range, depends on multiple factors, including, but not limited to, candidate’s prior education and relevant work experience and training as well as position location and local market demands. Our pay-for-performance culture also includes participation in an annual incentive bonus plan for this position which is not included in the ‘Base Pay Range’ noted above.
Skills Required
- Bachelor's degree
- Advanced degree
- 10+ years of B2B product marketing experience
- Experience in financial services, asset management, or the retirement industry
- Demonstrated ability to build and maintain a structured competitive intelligence program
- Experience developing differentiated positioning for multiple buyer types (institutional, channel, independent advisor)
- Strong sales partnership skills; comfortable working directly with CRO and sales leadership
- Experience with sales enablement, proposal development, or strategic content supporting the sales cycle
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities
- Comfortable navigating ambiguity
- Entrepreneurial mindset to bring best-practice ideas to the team
- Alignment with core values (Growth Mindset, Disciplined Curiosity, Grit, Results Ownership, Collaboration)
- Work from Boston, MA office (hybrid: 4 days onsite, 1 day remote)
- Authorized to work in the United States without visa sponsorship or transfer
What We Do
At Great Gray® we believe in – and are driven by – growth. In continually expanding and transforming retirement solutions through technology that streamlines, innovation that unlocks potential, and a mindset that reaches far beyond the status quo. Growth that brings new efficiencies, new possibilities, new goals to our customers. And to their customers. From acting as a trustee for CITs, where we transcend oversight by working to ensure assets are not just managed but maximized, to delivering modern approaches like our onboarding tool boardingpass™, we never stop looking for smart ways to innovate and grow our industry. And ultimately, bring greater value to those we serve. Always listening, learning, applying new concepts on top of a long-standing reputation for fiduciary strength and expertise. Creating what’s next from a critical foundation of discipline and trust. Empowering our industry, customers, and ourselves to grow confidently.
