RealSelf is the leading & most trusted source for people considering an elective cosmetic treatment.
The Role
Lead product strategy and modernization of RealSelf's platform, focusing on user engagement, provider revenue, and overseeing the product roadmap and execution plans.
Summary Generated by Built In
RealSelf is a 20-year-old consumer marketplace at an inflection point.
We’re trusted by millions of people making deeply personal, high-stakes decisions about aesthetic procedures. Our content, community, and physician network are unmatched—but our product needs to evolve to meet modern expectations around search, personalization, AI, and conversion without disrupting a meaningful existing revenue engine.
We’re hiring a hands-on Head of Product to lead that transformation. This role is for a scrappy, opinionated leader who knows how to modernize a legacy platform without breaking what works.
You’ll partner closely with engineering, data, sales, and executive leadership to define the product roadmap, prioritize ruthlessly, and ship improvements that drive user growth, engagement, and provider revenue.
You will be our most senior product hire. Today, this is a high-impact IC role with broad ownership. Over time, it has the potential to grow into a team leadership role as we expand the organization.
If you’re excited by complex two-sided marketplaces, trust-heavy consumer products, and building leverage with limited resources, this role will stretch you in all the right ways.
What You'll Own:
You’ll have end-to-end ownership of RealSelf’s product experience, including:
-The consumer experience (discovery, inspiration, trust, lead conversion).
-Provider tools and monetization surfaces.
-Advertising and booking products for providers and brands.
You won’t do this alone, but you will be accountable for product strategy, prioritization, and outcomes.
Key Responsibilites
- Define and drive RealSelf’s product strategy and roadmap in partnership with the VP of Operations, Head of Sales, Data Analytics Lead, and Head of Engineering.
- Lead modernization of a legacy platform, balancing speed, technical reality, and revenue protection.
- Translate strategy into clear product requirements and execution plans.
- Own roadmap prioritization across consumer, provider, and revenue initiatives.
- Partner with our UX agency to ensure designs meet real user needs and business goals.
- Use data, experimentation, and research to inform decisions and influence stakeholders.
- Collaborate closely with engineering to ship continuously (A/B tests, features, and platform improvements).
- Shape how AI, search, personalization, and recommendations show up in the product.
- Establish product discipline where needed—without slowing momentum.
- Lay the groundwork for an ambitious multi-year growth strategy across traffic, engagement, and monetization.
- This is a role for someone who can create leverage, not someone waiting for perfect resourcing.
Success Metrics: You won’t own growth alone, but you’ll build the product foundation that enables it. You’ll be most accountable for driving:
- Consumer traffic growth, engagement, and retention.
- Conversion to leads and bookings.
- Provider revenue driven by ads, leads, and bookings.
If you’re wildly successful after 18 months:
- The product feels intuitive, sticky, and genuinely delightful.
- Users return not just for answers, but for inspiration and connection.
- Providers see RealSelf as a meaningful growth channel.
- The roadmap is clear, focused, and execution-driven.
Team & Environment:
- 16 engineers (frontend, backend, full-stack), plus QA, DevOps, and data engineers.
- Dedicated data analysts and external data governance support.
- UX design via a capable agency.
- No TPM, no dedicated researcher, no growth team (yet).
- High autonomy, fast iteration, strong opinions backed by data.
Requirements:
- 7+ years of product management experience on complex products.
- Deep experience with two-sided marketplaces.
- Proven ability to operate across consumer + B2B use cases.
- Experience building or evolving trust-heavy products.
- Strong instincts around search, recommendations, personalization, and AI-powered experiences.
- Hands-on experience modernizing legacy platforms.
- Comfort operating as a solo or lead PM in ambiguous environments.
- Excellent written and verbal communication—especially when pushing back with data.
- Track record of shipping and learning fast, with a strong experimentation mindset.
Bonus Qualities:
- Experience at both startups and scaled companies.
- Background in healthcare, marketplaces, or regulated environments.
- Comfort partnering with sales and revenue teams.
- SQL literacy or strong analytical intuition.
- Excitement about rebuilding a product function from the ground up.
Why RealSelf?
- RealSelf exists to help people make confident, informed decisions about procedures that can change how they see themselves, and how the world sees them.
- Our reviews are raw and honest. Our Q&A connects people directly with verified experts. We care deeply about trust, safety, and transparency in an industry where those things matter.
- On the heels of a major rebrand, RealSelf is entering a new era of rebuilding and reinvention. This role is an opportunity to shape the future of a culturally relevant, deeply useful product—and leave a lasting mark on a platform that genuinely matters.
Perks & Benefits:
- You’ll work alongside our inspiring world-class team to create content and build products that connect and empower millions of people around the world, wherever they may be on their aesthetics journey.
- Health benefits: We offer comprehensive benefits for medical, dental and vision 100% paid for by RealSelf at the employee level.
- Work-life balance: Enjoy paid time off, including no work on your birthday and Summer Fridays, as well as generous leave options for life events such as becoming a parent.
- 401(k) matching: Plan for the future and take advantage of our 401(k) plan with a company match.
- Treatment reimbursement: At RealSelf, we encourage our team to walk in our audience’s shoes. That’s why we offer a cosmetic treatment reimbursement program to employees who would like to take on a more active role as the consumer.
- Company holidays: We believe in celebrating holidays! Enjoy time off during our 12 company-wide holidays + no work on your birthday!
- Hybrid NYC office: We recognize that there’s no one size fits all with office culture. That’s why we believe in a flexible hybrid schedule for our New York City employees, who can enjoy the benefits of in-person collaboration in our office as well as deep work time while remote at home.
RealSelf is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
More About RealSelf
Adweek -Cosmetic Surgery Platform RealSelf Appoints New CEO to Spur Editorial Expansion
Tech Crunch - RealSelf, a community for cosmetic treatments, raises $40 million
Top Skills
AI
SQL
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The Company
What We Do
Our goal is to empower every person to realize their most confident self. RealSelf is the leading consumer destination in the $32B US medical aesthetics market. We make the experience of choosing a procedure and connecting with the right doctor easy, personal, and trusted. Since 2006 our authentic reviews, unbiased ratings, and expert answers from board-certified doctors have helped tens of millions of people explore their options, from skincare to laser skin resurfacing to highly considered cosmetic surgery. With the backing of world-class investors, we’re growing RealSelf into a global business with a broad range of services.
Why Work With Us
We’re still a startup, so we take pride in working smart, hard, and fast. At RealSelf, the people are authentic and our work is inspiring. Whether you are helping a user build confidence by connecting with a provider or volunteering with coworkers as part of our philanthropy efforts, your work will have a purpose.
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