Head of Content (Product)

As a global leader in the Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions.

Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of 700+ passionate professionals across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

We’re looking for a Head of Product Content to own and drive the content strategy across our apps.

You will focus on defining how high-quality content drives user outcomes, enhances product value, and supports personalization and growth.

You’ll collaborate closely with Product Managers, Content Producers, Design, Marketing, and Data teams to align content direction with product goals, user needs, and commercial objectives.

• Work with content leads and managers to define and own the content strategy for each product — aligning content with core user journeys, paid marketing, and growth opportunities

• Partner with Content Production to ensure the right formats, themes, and topics are being created to support product goals

• Develop and maintain a content taxonomy/framework (e.g., by goal, life stage, ability, etc.) that enables better content discovery, personalization, and testing

• Collaborate with Product and UX teams to ensure content integrates meaningfully within the product experience

• Support localization and international expansion through scalable content frameworks

• Work with Data/Analytics to assess content performance, identify gaps, and optimize for activation, engagement, and retention

• Champion user-centric content thinking across teams, ensuring we address the needs of diverse audiences (e.g., younger users, different ability levels, varied health goals)

• Propose and prioritize content-driven product initiatives and expedite content innovation

• Foster cross-functional alignment on content direction across Product, Content, and Marketing

• Proven experience in content strategy or product content leadership roles, ideally within wellness, fitness, education, or consumer apps

• Multimedia and multi-format experience — comfortable creating podcasts, educational articles, or other content packages

• Strong understanding of how content impacts user behavior and product success

• Experience working cross-functionally with content creators, product managers, designers, and analysts

• Systems thinker — able to structure content at scale using taxonomies, metadata, and content models

• Insightful and user-focused — comfortable interpreting user research and data to inform content direction

• Excellent communication and collaboration skills

• Strong project management skills — able to drive initiatives forward across multiple teams without direct authority

• Experience with A/B testing, personalization, or content recommendation systems is a plus

• Passion for health, fitness, or wellness is a big bonus

⭕️ Recruiter call → ⭕️ Meet a team member → ⭕️ Skills assessment → ⭕️ Meet the Leadership team

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together

• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact

• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day

• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality

WalkFit | Yoga-Go | Muscle Booster