Head of Product and Content Marketing -1 year maternity cover (m/f/d)

Reposted 5 Days Ago
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London, Greater London, England
In-Office
Senior level
Software
The Role
Lead global marketing strategy and team, drive product and content marketing initiatives, enhance customer engagement, and establish competitive positioning.
Summary Generated by Built In

Position

Full-time

Location

Vienna or London

Start

As of Now

Contract

Limited to 1 year

What we do at PlanRadarPlanRadar is a leading platform for digital documentation, communication and reporting in construction, facility management and real estate projects. It enables customers to work more efficiently, enhance quality and achieve full project transparency. By improving collaboration and providing access to real-time data, PlanRadar’s easy-to-use platform adds value to every person involved in a building’s lifecycle, with flexible capabilities for all company sizes and processes. Today, PlanRadar serves more than 150,000 users across 75+ countries.
 
PlanRadar promises an inclusive, engaging and exciting place to work. We are inquisitive minds who challenge the status quo, with a drive to change our client's industry for the better. Our people matter the most, and we regularly conduct surveys and implement changes to ensure our benefits and the way we work reflects the culture that we promote. If you're courageous and ready for a new adventure, join PlanRadar!
Meet the team here!What you’ll get to do

We’re looking for a visionary Head of Product & Content Marketing to lead our global marketing strategy and team. This is a unique opportunity to take ownership and make a significant impact at a fast-growing B2B SaaS scale-up!

This role is perfect for someone who thrives in a dynamic environment, loves driving cross-functional initiatives, and is eager to shape both product and content marketing at a global level.

AMONG OTHER THINGS YOU WILL

  • Develop strategies and programs to embed customer, product and market insights into the core of global go-to-market strategies
  • Establish value-based product and company positioning that is clear, compelling, and competitive & aligned to the business strategy. Leverage customer & market insights, ICP and buyer personal analysis, to nail the perfect position for PlanRadar.
  • Define plans for major product releases in collaboration with product, sales, CS, digital education and other marketing teams (demand gen, PR) to meet pipeline attainment goals
  • Oversee the customer journey within the product, developing in-product activations to increase user engagement and reduce friction
  • Deliver best-in-class marketing & sales content for target segments/ICPs, buyer personas, and use cases enabling the organisation to attract, engage, win, and retain audiences
  • Oversee the development of scalable, data-driven global email marketing initiatives that nurture, engage, and convert leads through the lifecycle

WHO YOU ARE

  • An expert connector – Facilitate strategic relationships, knowledge sharing, and cross-functional collaboration to drive organizational success.
  • Catalyst for Change – Drive and accelerates transformation by advocating innovation, overcoming obstacles, and fostering a culture of adaptability.
  •  Audience-Focused – Aligns communication, strategy, and execution with stakeholder needs to maximize engagement and impact.
  • 10 years combined experience in product marketing & content marketing. Minimum 5 years in product marketing & 5 years in content marketing
  • At least 5 years in leadership roles ideally gained in multiple organizations.
  • Results-Driven – Translate strategy into execution with a strong focus on performance metrics, efficiency, and business impact.
  • Growth-Orientated – Identify new opportunities, experiments with emerging trends, and continuously refines strategies to drive sustainable growth.
       
What we offer
  • Room for personal and professional development
  • Challenging and diversified line of action
  • Working in a fast-growing company with international customers and investors
  • Centrally located and attractive office in one of our locations worldwide
  • Possibilities to work from home
  • Performance-related career system
  • Motivated and agile team with a common vision
  • Additional benefits like team events, free drinks & snacks, …

For applicants in Austria, the annual gross minimum salary is determined according to the collective agreement for this position, based on Austrian law.

Benefits

Buddy program

In-house trainings

Global culture

Relocation package

Team events

Home Office possibilities

Flexible working hours

Free drinks, snacks & fruits

Referral program

Commission or bonus

Top Skills

B2B Saas
Email Marketing
Marketing Strategies
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The Company
HQ: Wien
0 Employees
Year Founded: 2013

What We Do

PlanRadar is an award-winning digital SaaS platform for documentation, task management and communication in construction and real estate projects. We operate across the globe, currently in over 75 markets.

We service all markets across real estate and construction, adding value to every person involved in the building lifecycle, from contractors and engineers to property managers and owners. Our platform digitises all daily processes and communication, enabling time savings, cost savings and allowing projects to be completed to a higher quality.

Everyday we help professionals drive efficiencies and increase their project success by streamlining the way they work and providing real-time access to valuable project data. Today, there are over 120,000 users of the platform experiencing huge cost and time savings with the help of PlanRadar.

PlanRadar is currently available in 20 languages, and can be used across all IOS, Windows and Android devices.

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