The Role
The Head of Product - AI will oversee product strategy and market engagement for AI tools in agriculture, ensuring products meet farmer needs and are successful in the market. Responsibilities include defining product direction, maintaining customer relationships, and collaborating with cross-functional teams for effective execution and launch.
Summary Generated by Built In
About Precision AI
Precision AI is on a mission to transform agriculture with cutting-edge drone technology. Our aerial spraying systems help farmers target weeds with surgical precision, reducing chemical use and increasing yields. We’re a fast-moving, impact-driven team looking for people who want to help build the future of farming.
The Head of Product – Agriculture AI / Senior Product Manager will drive the market research, product strategy, and launch of Precision AI's tools for farmers and agricultural organizations. This role sits at the intersection of customer need, agronomic workflows, AI capabilities, and commercial execution, ensuring that products are not only technically strong, but also valuable, usable, and adoptable in real agricultural settings.
This person will work closely with the Head of AI, Chief Business Officer, and CEO to define what to build, why it matters, and how it creates value for customers and the business. The role requires someone who spends real time with farmers, understands their needs, and turns those insights into products and go-to-market approaches that meet farmers where they are.
In the first phase, this is a senior individual contributor role with significant ownership. This person will build customer relationships, shape product direction, and create strong operating rhythm across customer insight, product development, and launch execution. Over time, the role may grow into team leadership, but early success will come from sound judgment, hands-on execution, and the ability to influence across teams.
This role is based in Precision AI's Calgary headquarters and includes regular travel across North America, with the potential for travel beyond that as the business grows. A meaningful portion of the role should be spent in the field visiting farms, meeting customers in their operating environments, and attending conferences and industry events to stay grounded in customer needs, market dynamics, and emerging opportunities.
Key Responsibilities
Product Strategy & Prioritization
- Be the central driver of product strategy and roadmap for Precision AI's AI software offerings for farmers.
- Identify and prioritize high-value customer problems in agriculture where AI can create meaningful value.
- Partner with the CEO, Chief Business Officer, and Head of AI to align product priorities with company strategy, technical feasibility, and go-to-market timing.
- Establish clear product success metrics tied to customer value, adoption, product quality, and business impact.
Customer Insight & Market Engagement
- Stay close to customers through regular farm visits, field travel, and conference participation, using those insights to shape product direction.
- Lead customer discovery and validation to ensure product decisions are grounded in real-world workflows and adoption needs.
- Distinguish between true product opportunities and non-scalable edge cases.
Product Execution & Launch
- Work closely with AI, engineering, design, and business teams to define requirements and priorities
- Drive execution from concept through launch, helping teams make timely decisions and maintain momentum.
- Ensure products are trustworthy, usable, and operationally realistic for customers.
- Lay the groundwork for a future product function while operating as a senior individual contributor from day one.
- 5-15+ years of experience across technical product management or software leadership.
- Experience in agriculture, agtech, agronomy, or other roles with direct exposure to farmers.
- Experience working directly with customers in the field, in operational environments, or in other settings where product understanding comes from first-hand exposure rather than second-hand inputs.
- Experience bringing new products or major product capabilities from concept through launch and iteration.
- Experience operating in startup, scale-up, or other fast-moving environments where structure must be built while delivering results.
- Meaningful experience working deeply with engineering, AI, or analytics teams.
What You Bring
- Strong product judgment and the ability to prioritize what matters most in a constrained, ambiguous environment.
- Ability to engage credibly with both technical teams and agricultural customers.
- Comfort using AI in your day-to-day and working on AI-enabled products
- Strong written and verbal communication skills, with the ability to drive alignment across executives, engineers, and customer-facing teams.
- High ownership, strong follow-through, and a willingness to stay close to the details where needed.
- Ability to move between strategy and execution without losing momentum in either.
- Good instincts around product-market fit, customer value, and what makes software genuinely useful in day-to-day agricultural operations.
- Comfort with regular travel and strong motivation to spend time with customers in the field.
- Sound judgment and a bias toward clarity, accountability, and practical decision-making.
Bonus
- Previous experience as a business founder.
- Engineering degree or a related field of studies.
- Existing familiarity with the North American agriculture ecosystem.
Not Sure You Meet Every Requirement?
Research shows that some candidates, especially women, underrepresented groups, and career changers, are less likely to apply for a role unless they meet 100% of the listed qualifications. At Precision AI, we believe the right person can grow into the role, and we value potential as much as experience. If you’re excited about our mission and think you could contribute, we encourage you to apply, even if you don’t check every single box.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other status protected by law.
Skills Required
- 5-15+ years of experience in technical product management or software leadership
- Experience in agriculture, agtech, or agronomy
- Experience working directly with customers in operational settings
- Experience bringing new products from concept to launch
- Experience in fast-moving environments like startups
- Experience working with engineering, AI, or analytics teams
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The Company
What We Do
At Precision AI we are on a mission to accelerate artificial intelligence based farming practices to create healthier, happier, and more profitable farms. By leveraging our advanced drones and custom-built AI technology, we can take crop production decisions from a whole field to an individual plant level. This type of decision-making transforms an industry that has been reliant on larger and broader technology for decades. The outcome of our solutions is integrated into the agricultural technology of today and helps craft the machines of tomorrow that will feed the world. Precision AI was founded in 2017 with headquarters in Regina, Saskatchewan. We are scaling rapidly with an elite global team solving the agriculture challenges of farms around the world.
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