This is a rare opportunity to step into a critical leadership role shaping MECCA’s brand and reputation. We’re looking for a strategic and culturally connected leader to drive MECCA’s PR and Influencer function across Australia, New Zealand and future markets. You will lead the execution of the earned narrative, build cultural relevance, and ensure PR and influencer activity delivers commercial impact.
The Role You Could Play
As Head of PR & Influencer (12-month parental leave cover) you will lead the delivery of MECCA’s PR and Influencer strategy. You’ll guide a high-performing team, oversee earned media and influencer programs, and partner across the business to deliver standout brand moments that drive growth, advocacy and loyalty.
You’ll operate at a senior level, advising executives, supporting reputation management, and ensuring MECCA continues to lead the beauty conversation.
What you’ll be responsible for
Delivering MECCA’s PR and Influencer strategy aligned to commercial and brand priorities
Leading earned media, influencer and advocacy programs that build cultural relevance and measurable impact
Driving best-in-class campaigns, launches, events and flagship moments
Supporting MECCA’s external narrative, reputation and executive visibility
Maintaining strong relationships across media, talent, brands and industry partners
Embedding PR and influencer thinking across the full customer journey
Leading, coaching and supporting a high-performing team
Driving clear KPIs and reporting that connect earned activity to business outcomes
What You Will Bring
12+ years’ experience across PR, communications, influencer or brand leadership
Proven ability to lead teams and deliver high-impact, integrated programs
Strong commercial mindset with a track record of driving measurable results
Established media, talent and industry relationships
Experience supporting senior leaders on reputation and risk
Strong cultural awareness and understanding of the evolving media and creator landscape
Your Life At MECCA
Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable — and have a bit of fun along the way!
Some of our other team member benefits include:
Professional development programs and first-class digitised learning offering
Health and well-being initiatives
Reward and recognition programs
Access to bonus and incentive programs
Access to quarterly product allowance
Generous discount to spoil yourself and your immediate family, as well as a generous product allowance, subject to company policy
There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.
To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca, and for all current opportunities visit mecca.com.au/careers.
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What We Do
Since our very first day in 1997, our purpose has been to enable our customers to feel and look their best by offering them the world’s best line-up of beauty and skin-care brands (+ more), coupled with exceptional service. Fast forward to today, and we have over 5,000 MECCA team members across 100+ retail stores throughout Australia and New Zealand, a rapidly growing online business, two Distribution Centres, and a bustling Support Centre in the heart of Melbourne working to deliver on our purpose every single day. Our ongoing growth is fuelled by opening new stores and reaching new customers, launching new products, and harnessing the latest technology to constantly innovate and evolve our concepts, experiences, and service offerings. Whether you join MECCA in one of our Retail stores, our Support Centre or our Distribution Centre (DC), you will be an integral part of the MECCA family. Our Retail Store teams are known for their energy, passion and expertise; bringing MECCA to life and helping us deliver on our purpose across four unique concepts – MECCA Cosmetica, MECCA Maxima, MECCA and our online stores (mecca.com.au and meccabeauty.co.nz). Working in our Support Centre will give you the opportunity to be part of high-impact, cross-functional projects, where you will get to immerse yourself in cutting-edge technologies and market-leading innovations. Not only do we work with over 150 of the best global beauty brands, we also develop, produce and distribute MECCA’s very own signature line of products. From supply chain to digital design, from software development to strategy, and everything in between, we are looking for diverse people from all backgrounds to continually challenge our way of thinking. Last but certainly not least, our rapidly expanding DC teams are the backbone of our operations and are key to the delivery of a seamless customer experience through online fulfillment and ensuring our stores have the right products at the right time.
