Homeownership is fragmented and challenging. Homeowners juggle contractors, recurring maintenance, and emergencies with no trusted partner. Hassle Free Home is changing that, and this role builds the growth engine behind a differentiated consumer services company. You'll have meaningful ownership, direct access to leadership, and the chance to shape how we grow for years.
The Role
The Head of Performance Marketing will own customer acquisition strategy and economics across Hassle Free Home: generating high-quality members, improving LTV, and driving LTV-to-CAC across markets and channels. This isn't a media-buying job. You'll connect acquisition, conversion, retention, and unit economics to decide where and how we grow.
What You'll Own
Acquisition Strategy
- Own the acquisition plan across paid search, paid social, direct mail, partnerships, referrals, local marketing, SEO, and new channels
- Build channel plans, budgets, forecasts, and testing roadmaps
- Allocate spend based on marginal return and customer quality, not just volume
- Build a playbook that scales across new and existing markets
Cohort Economics
- Own CAC, conversion, retention, payback, and LTV by cohort
- Identify which channels, offers, and customer profiles produce the best members
- Partner with Finance and Ops on a shared source of truth for marketing performance
- Optimize for long-term contribution, not lead volume
Testing and Conversion
- Run a real experimentation program: audiences, creative, offers, landing pages, funnel, sales handoff
- Set clear hypotheses and success metrics
- Turn customer insight into sharper positioning and creative
Leadership
- Be the company's senior voice on acquisition economics
- Partner with Sales on lead quality, speed-to-lead, and conversion
- Work with Product/Tech on tracking, automation, and personalization
- Build and coach a high-performing team, internal and agency
Who You Are
- 5+ years in performance marketing with real budget ownership across digital channels
- You know the difference between leads and valuable long-term customers
- Fluent in cohort analysis, CAC, LTV, payback, and contribution economics
- Data-first, but decisive even with imperfect information
- Strong cross-functional operator, not just a marketer in a lane
- Comfortable in a fast-moving company where leaders stay close to the work
Benefits
- Competitive base salary, commensurate with experience
- Health/vision/dental insurance
- PTO
- Location: DC/MD or NYC, hybrid schedule
Skills Required
- 5+ years in performance marketing with real budget ownership across digital channels
- Experience owning acquisition across paid search, paid social, direct mail, partnerships, referrals, local marketing, and SEO
- Fluency in cohort analysis, CAC, LTV, payback, and contribution economics
- Proven experimentation and conversion optimization experience (audiences, creative, offers, landing pages, funnel testing)
- Ability to set channel plans, budgets, forecasts, and testing roadmaps and allocate spend by marginal return and customer quality
- Strong cross-functional operating experience partnering with Finance, Sales, Product/Tech, and Ops
- Experience building and coaching high-performing marketing teams and managing agencies
- Data-first mindset with ability to make decisions with imperfect information
- Comfort working in a fast-moving company and staying close to tactical execution
What We Do
Hassle Free Home Services is a home management service that specializes in preventative maintenance, repairs, and emergency services, aiming to make homeownership hassle-free for busy homeowners.
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