Lead - SMB Partnership Sales

Key Responsibilities

• Design and execute the partnerships roadmap across Resellers, VCs, Tech Platforms, and Long-tail Agencies to source SMB advertisers at scale.
• Build structured onboarding, CRM, incentive models, and playbooks to make partnerships repeatable and measurable.
• Drive advertiser acquisition volumes via partners, ensuring funnel contribution targets (e.g., IPL cycles) are met.
• Own senior partner relationships, align joint GTM initiatives, and unlock co-marketing or bundled offerings.
• Integrate closely with Self Serve, Programmatic, and Performance teams to ensure seamless advertiser handoff and retention.
• Represent JioStar in ecosystem forums, building visibility and credibility with partners and SMB communities.

Skills & Attributes for success

• Proven ability to build and scale partner ecosystems (resellers, VCs, tech platforms) with measurable impact on advertiser acquisition.
• People leadership skills: ability to build, mentor, and manage a high-performing partnerships team
• Strong commercial acumen — able to structure deals, incentives, and joint GTM motions that balance partner and JioStar objectives.
• Ability to operationalize partnerships into repeatable processes (onboarding, CRM, funnels, playbooks).Deep understanding of SMB advertising dynamics and partner-led growth models.
• Strong stakeholder management skills — ability to influence internally (Product, GTM, Sales) and externally with senior partner leadership.
• Analytical mindset, with ability to track funnel contribution, partner ROI, and optimize partnership mix.
• Entrepreneurial, with bias for execution and comfort in building 0 to 1  initiatives in high-growth environments.

Preferred Education & Experience

• 12–15 years of experience in partnerships, business development, or channel/alliances roles in digital advertising, SaaS, or ecosystem-driven businesses.
• Demonstrated experience building and leading teams to deliver partner-led SMB acquisition at scale.
• Prior experience in building partner-led SMB acquisition models (resellers, agencies, VCs, tech enablers).Strong exposure to digital advertising and performance marketing ecosystems (programmatic, self-serve, attribution).MBA or equivalent post-graduate degree in Business, Marketing, or related fields preferred, though not mandatory.
• Demonstrated success in scaling partner networks and delivering measurable revenue impact.