Lead Paid Search & AI Advertising | German- and English-Speaking (f/m/d) | 100% Remote

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Hiring Remotely in Cape Town, Western Cape, ZAF
In-Office or Remote
Senior level
AdTech • Agency • Digital Media • SEO
The Role
Lead the strategic direction of international Paid Search and AI advertising, build team capabilities, embed testing and learning, consult with clients, and drive innovation across search and emerging AI ad channels.
Summary Generated by Built In
We are an independent German digital marketing agency with proprietary technology. Paid Search is a core part of our data-driven growth strategies.
As Lead Paid Search & AI Advertising (f/m/d), you will lead the strategic development of complex international accounts, identify growth opportunities, and turn data, automation, and AI into measurable business results.
You will help shape best-in-class standards across Google Ads, Performance Max, Microsoft Advertising, and emerging AI advertising platforms.
We are a remote-first, globally distributed agency. This role offers genuine ownership and the opportunity to shape the future of our Paid Search offering. We hire globally and provide a competitive, locally benchmarked compensation package together with a compliant local employment contract in your country of residence.
Full professional proficiency in German and English is essential.
Tasks
Your Responsibilities:
* Own the strategic direction of complex Paid Search setups and international client accounts
* Develop and evolve cross-channel Paid Search and full-funnel strategies
* Lead and prioritize operational initiatives with a clear focus on impact, scalability, and sustainability
* Establish and continuously improve a strong testing and learning culture within Paid Search – including clear hypotheses, structured testing, and systematic derivation of insights
* Ensure that new ideas, formats, and platform features are continuously evaluated, tested, and refined
* Provide strategic consulting at eye level – including close collaboration and sparring with clients and internal stakeholders
* Take functional leadership of the entire international SEA / Paid Search team: methodologies, standards, quality, and development
* Enable, mentor, and support team members in their day-to-day operational work
* Lead pitches, client presentations, and internal knowledge-sharing formats
Requirements
Your Profile:
* At least 5 years of experience in Paid Search / SEA / Search Advertising
* Strong strategic understanding of performance marketing, business objectives, and digital ecosystems
* Experience with complex account structures, automation, and modern Paid Search setups
* A passion for developing hypotheses, testing ideas, and continuously improving performance
* Proven experience in strategic consulting and direct client interaction
* Structured, self-driven working style – especially in a remote environment
* Fluent (business-level) German and English skills are required
Benefits
What We Offer:
* 100% remote work with flexible working hours
* A high level of trust and ownership from day one
* Short decision-making paths and direct collaboration with strategy, tech, and management
* International client projects with high visibility and strategic impact
* No micromanagement – we measure outcomes, not hours
* A collaborative, highly skilled team with a hands-on mindset
* Plenty of room for professional growth, knowledge sharing, and personal development
Sounds like you?
Feel free to watch this short video, then create a short video introducing yourself and share the link with us. Please speak briefly in both English and German so we can get an impression of your communication skills in both languages.
[https://www.loom.com/embed/4abde6ef2ebd41eeaec05067358ca54a?sid=651f75fe-5372-4e97-ae72-9ddfe99499f9&unfurl=blocks](https://www.loom.com/embed/4abde6ef2ebd41eeaec05067358ca54a?sid=651f75fe-5372-4e97-ae72-9ddfe99499f9&unfurl=blocks)
👉 Applications without a video cannot be considered.
Why a video? Simple: it helps us get a better first impression of you right from the start. We’re looking forward to getting to know you!

Skills Required

  • At least 5 years of experience in Paid Search / SEA / Search Advertising
  • Strong strategic understanding of performance marketing, business objectives, and digital ecosystems
  • Experience with complex account structures, automation, and modern Paid Search setups
  • Proven experience in strategic consulting and direct client interaction
  • Structured, self-driven working style, especially in a remote environment
  • Fluent (business-level) German and English skills
  • Passion for developing hypotheses, testing ideas, and continuous improvement
  • Submit a short video introducing yourself speaking briefly in both English and German (applications without a video cannot be considered)

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