We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
Disclaimer: This job application is for a role at one of Power Digital's partner companies. Power Digital is assisting this partner company with their recruiting efforts. If you are selected for this position to interview, please make note of the above statement.
A day in the life:
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We’re a small, tight-knit team working to clean up the global food supply, provide healthy food to everyone, and build Don’t Die into the most influential ideology in the world. We move quickly, work efficiently, and enjoy an environment defined by competence.
We are seeking a skilled Paid Media Specialist to lead the development, execution, and optimization of paid media campaigns across multiple platforms, including social media (Meta, YouTube), search and display (Google Ads), e-commerce (Amazon), DTC channels, and other digital environments. This role focuses on creating a cohesive 360° paid media strategy that drives engagement, conversions, and measurable ROI.
Responsibilities:
Paid Media Strategy
- Design and execute a comprehensive paid media strategy across Meta (Facebook, Instagram), YouTube, Google Ads, Amazon, DTC platforms, and emerging channels.
- Align campaigns with broader marketing objectives, 360° campaign themes, and brand positioning.
- Develop audience segmentation and targeting strategies to maximize campaign efficiency.
Campaign Management
- Plan, launch, and manage paid media campaigns across platforms, including ad creation, budgeting, optimization, and reporting.
- Collaborate with creative teams to produce platform-specific ad creatives, copy, and assets.
- Monitor and optimize campaigns in real time to meet KPIs such as CTR, ROI, CPA, and ROAS.
Platform-Specific Expertise
- Meta: Design and optimize Facebook and Instagram campaigns, leveraging advanced targeting and retargeting strategies.
- YouTube: Develop video ad strategies for brand awareness and conversion, focusing on metrics like video completion rates.
- Google Ads: Execute search, display, and shopping campaigns with a focus on driving traffic and revenue. Leverage tools like Google Analytics and Google Tag Manager to track performance.
- Amazon: Optimize Sponsored Products, Sponsored Brands, and DSP campaigns to enhance product visibility and increase sales.
- DTC Platforms: Launch and manage performance-driven campaigns across search engines, display networks, and other channels.
Analytics and Optimization
- Use analytics tools (Google Analytics, Meta Ads Manager, Amazon Advertising Console, etc.) to track, measure, and report campaign performance.
- Conduct A/B testing to refine targeting, messaging, and creative assets.
- Provide actionable insights and recommendations to improve overall campaign effectiveness.
- Budget and Resource Management
- Develop and manage media budgets, ensuring cost-effective allocation of resources to maximize ROI.
- Forecast campaign performance and provide data-backed recommendations to stakeholders.
Collaboration and Innovation
- Partner with cross-functional teams, including marketing, creative, and content teams, to ensure seamless execution of campaigns.
- Stay updated on platform algorithm changes, new ad formats, and emerging trends in paid media.
- Identify new opportunities for paid media innovation to maintain a competitive edge.
Role Requirements:
- Advanced knowledge of Meta Ads Manager, YouTube Ads, Google Ads (search, display, and shopping), and Amazon Advertising.
- Expertise in audience segmentation, retargeting, and campaign optimization.
- Strong analytical skills with experience in data interpretation and reporting.
- Proven ability to manage multiple campaigns and deliver results in a fast-paced environment.
- Exceptional collaboration and communication skills for working with creative and cross-functional teams.
- Familiarity with A/B testing and iterative campaign optimization.
Benefits & Perks:
- Salary Range: $120-155k
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.
Top Skills
What We Do
Power Digital is a data-driven, ROI-focused marketing agency. Our team consists of highly specialized marketing professionals who are proven at the large agency level and are experts in their fields. Our mission is to move away from the standardized "one size fits all" marketing approach and deliver customized solutions with measurable results.
Just like your business is unique, our digital strategy for you will be too. Our team understands that every business company has different analytics goals in mind and that different routes must be taken to accomplish them. We provide online marketing services & campaigns tailored to your business objectives and specific audience.
Transparency and collaboration are very important to us. We want to be more than just an agency. We want to become an extension of our clients’ marketing teams, delivering online marketing solutions both parties can be proud of. And how can we be an extension if we aren’t connecting and reviewing projects every week? Email updates are nice, but nothing beats hearing the inflection in a client’s voice when we share the good news. It is for this reason that we connect with our clients every single week. You can rest assured knowing that your brand is always on our mind when we’re providing online digital marketing services.
We understand that digital marketing has never been more competitive, which is why we stick to what we have always focused on: driving ROI. How do we do this? We help you connect with the right customers through our internet marketing services. Whether through social media or search engine optimization, we work to increase your brand's online presence in a meaningful way.
One of the reasons we're so confident in our ability to deliver amazing results is that we have experts in each key digital channel. From SEO and PPC to social media and PR, we work together to ensure our clients see the best results of each campaign. For us, efficiency and results are the names of the game.
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