The Role
Leads Qwoted’s enterprise adoption across major media organizations by building newsroom relationships, securing executive access, converting individual usage into standardized workflows, and delivering demos and training. Partners with Product, Engineering, and Data to translate newsroom needs into roadmap priorities, including AI matching, analytics, and workflow integrations. Owns media growth KPIs such as newsroom onboarding, active usage, expert requests, feature adoption, retention, and upsell.
Summary Generated by Built In
** Looking for New York, NY proximate candidates only**
About Qwoted
Qwoted is the platform connecting the world’s media with real experts—at scale. We help journalists find high-quality sources fast, and help communications professionals get their clients quoted by the right reporters. With a rapidly growing database of reporters and experts, AI-powered matching, and a transparent marketplace that supports the freedom of the press, Qwoted is transforming how newsrooms produce high-quality reporting.
As we deepen our investment in newsroom-wide adoption—moving from individual journalists to enterprise-level relationships—we are hiring a senior leader to accelerate that mission.
Role Overview
The Head of Newsroom Adoption is a senior, high-impact operator responsible for driving Qwoted’s penetration inside major media organizations. This person will leverage deep industry experience, longstanding relationships, and a clear understanding of newsroom workflows to secure adoption not just from individual journalists, but from desk chiefs, assigning editors, managing editors, standards teams, and corporate leadership.
This is a hybrid role spanning evangelism, business development, enterprise sales, strategic partnerships, and change-management. Your mandate is simple: get Qwoted into the newsroom—and make it indispensable.
Key Responsibilities
Drive Enterprise-Level Newsroom Adoption
- Build, own, and execute Qwoted’s newsroom adoption strategy across top global media brands. Identify the specific desks, editors, and newsroom stakeholders who influence sourcing practices.
- Convert fragmented, individual journalist usage into standardized, organization-wide workflows.
Leverage Industry Relationships
- Use an extensive personal Rolodex across major newsrooms—national, local, digital, TV, radio, financial—to gain executive-level entry. Re-ignite dormant relationships and develop new senior-editor champions who can drive scaling internally.
Become Qwoted’s Voice Inside the Newsroom
- Conduct high-touch demos and trainings tailored for assignment editors, managing editors, producers, and standards teams.
- Advocate for Qwoted as a tool for:
- Faster sourcing
- Better discovery of experts
- Newsroom transparency
- Reducing reliance on PR spam
- Elevating underrepresented voices through smarter matching
Map and Influence Newsroom Workflows
- Analyze existing sourcing processes and identify friction points.
- Work with newsrooms to pilot or embed Qwoted into:
- daily huddles
- assignment desks
- breaking-news workflows
- enterprise and investigative research
- beats requiring fast turnaround (business, tech, politics, climate)
Partner with Product, Engineering & Data
- Ensure Qwoted evolves in ways that increase editorial adoption, retention, and reliance.
- Translate newsroom feedback into product requirements—especially around:
- vectorized matching
- article-based reporter profiles
- relevance scoring
- enterprise-grade newsroom analytics
- workflow integrations (Slack, CMS, internal tools)
Own KPIs Around Media Growth
- Drive defined OKRs, including:
- newsroom accounts onboarded
- percentage of newsroom staff active monthly
- volume of expert requests from newsroom-wide usage
- adoption of new AI-driven features
- retention and upsell for enterprise-level media customers
Required Experience & Skills
Industry Background 10+ years in journalism, newsroom leadership, media partnerships, or editorial operations. Deep relationships across national, local, and trade media. A nuanced understanding of editorial culture, incentives, politics, and decision-making.
Sales & Evangelism Experience in enterprise or B2B evangelism—especially with skeptical or overloaded audiences. Ability to “kick down doors”: strong reputation, confidence, and credibility in journalism.
Product & Growth Comfortable partnering with engineering and product to shape roadmap decisions. Ability to translate qualitative newsroom pain points into structured product feedback.
Communication & Influence Exceptional communicator with the presence to command a room of senior editors. Adept at handling sensitive conversations around sourcing, bias, and editorial integrity.
Mission Alignment: A genuine commitment to improving journalism, strengthening factual reporting, and helping reporters access real expertise—fast, transparently, and without spam.
What Success Looks Like
Within 12 months, the Head of Newsroom Adoption will have:
Brought at least 5 major newsroom organizations into structured, multi-desk adoption.
Created internal champions at every level—from desk editors to VP Editorial.
Established Qwoted as a daily tool in newsroom workflows. Built and rolled out the Qwoted Newsroom Adoption Playbook.
Generated measurable growth in expert requests, editor registrations, and AI-driven discovery across media partners.
Why This Role Matters
You will define how journalism discovers expertise for the next decade. As the industry grapples with AI, misinformation, shrinking newsrooms, and overwhelming inbound PR noise, Qwoted provides a lifeline: transparent, structured, intelligent sourcing.
The Head of Newsroom Adoption makes that real by ensuring every journalist, desk, and newsroom sees Qwoted as a critical tool—not a nice-to-have.
Skills Required
- 10+ years of experience in journalism, newsroom leadership, media partnerships, or editorial operations
- Deep relationships across national, local, and trade media
- Nuanced understanding of editorial culture, incentives, politics, and decision-making
- Enterprise sales or B2B evangelism experience
- Ability to engage skeptical or overloaded audiences and establish credibility in journalism
- Experience partnering with Engineering and Product teams to shape roadmap decisions
- Ability to translate qualitative newsroom pain points into structured product feedback
- Exceptional communication and executive presentation skills
- Ability to handle sensitive conversations regarding sourcing, bias, and editorial integrity
- Commitment to improving journalism, factual reporting, and transparent access to expertise
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The Company
What We Do
Qwoted helps journalists, editors, and producers find expert sources, brands, and small businesses for richer, more meaningful stories. Its technology accelerates matching between media professionals and credible sources, while its mission emphasizes free media, authenticity, accessibility, and community. The company operates a platform serving the media and public-relations ecosystem, making source discovery faster and helping improve the quality and trustworthiness of storytelling.
