Head of Media & Digital Commerce Strategy

Posted Yesterday
Be an Early Applicant
2 Locations
Remote
Expert/Leader
eCommerce • Healthtech • Software
The Role
Lead design and governance of Kenvue Canada's enterprise digital commerce and media growth system. Build operating architecture, retail media and platform partnerships, agency governance, digital shelf standards, measurement (MMM) and KPI frameworks, and enablement to embed digital commerce into planning, investment, and operations across Brand, Sales, and agency partners.
Summary Generated by Built In

Kenvue is currently recruiting for a:

Head of Media & Digital Commerce Strategy

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Strategy & Commercial Capabilities Leader, Canada

Location:

North America, Canada, Ontario, Markham

Work Location:

Fully Onsite

What you will do

The Head of Media & Digital Commerce Strategy is responsible for designing and governing Kenvue Canada’s enterprise digital commerce and media growth system. 

In this role you will establish the operating architecture that enables Brand and Customer Development teams to accelerate growth in digital commerce — spanning enterprise strategy, agency governance, retail media frameworks, platform partnerships, digital shelf standards, and performance measurement. 

The role builds the system that drives performance, embedding digital commerce into planning, investment decisions, and operating rhythm across the organization while partnering closely with Sales teams who lead customer revenue delivery and joint business planning. 

Our team is passionate about insights, innovation, and delivering exceptional consumer experiences. We put people first, care fiercely, earn trust with science, and solve with courage. Being a Kenvuer means having the power to impact millions of people every day. 

 

Kenvue Canada's corporate office is currently located in Markham, ON but is scheduled to move to North York (Yonge and Sheppard area) in or around Q3 2026. 

Key Responsibilities:

Enterprise Digital Commerce & Media Architecture 

  • Own Canadas end-to-end digital commerce operating model and growth framework 

  • Define full-funnel media architecture across brand, performance, retail media, and search 

  • Establish prioritization frameworks across brands, customers, and priority SKUs 

  • Translate brand and commercial priorities into scalable enterprise digital commerce strategies 

  • Define operating rhythm, resource model, and decision-right clarity across teams 

 

Enterprise Media & Platform Partnerships 

  • Lead enterprise partnerships with Amazon Ads, Google, Meta, and retail media networks 

  • Define annual investment frameworks, guardrails, and partnership principles 

  • Establish innovation roadmap and test-and-learn agenda 

  • Govern retail media architecture and standards in alignment with customer strategies 

  • Elevate platform partnerships in collaboration with agency partners and Customer Development 

 

Agency Governance & Integrated Operating Model 

  • Own media agency relationship, scope, capability expectations, and performance reviews 

  • Define integrated briefing and planning architecture across Brand, Sales, and Agency 

  • Establish governance routines and performance standards 

  • Ensure agency focus on activation excellence, retail media performance, and optimization 

  • Orchestrate planning cadence across agency and internal teams 

 

Performance Measurement & Investment Discipline 

  • Define digital commerce KPI architecture across media, digital shelf, and performance 

  • Partner with Analytics to lead Marketing Mix Modeling (MMM) orchestration and integrate outputs into planning and investment decisions 

  • Establish enterprise reporting and diagnostic routines 

  • Translate performance insights into investment reallocation guidance 

  • Build a single source of truth for digital commerce performance 

 

Digital Shelf Governance & Standards 

  • Define enterprise digital shelf standards including content, SEO, ratings & reviews, and availability 

  • Own digital shelf scorecard and reporting architecture 

  • Partner with Sales to prioritize high-impact SKUs and growth opportunities 

  • Orchestrate integration across digital shelf teams, agency partners, and MarTech/IT 

  • Drive connected SEO and content performance standards across platforms 

 

Enterprise Capability & Governance Enablement 

  • Develop enterprise digital commerce playbooks across media, retail media, digital shelf, and measurement 

  • Embed governance into annual planning, quarterly business reviews, and performance routines 

  • Enable Brand and Sales teams through tools, training, and RACI clarity 

  • Build long-term digital commerce maturity roadmap and ways-of-working evolution 

  • Strengthen enterprise investment discipline and performance culture 

 

What We Are Looking For 

Required Qualifications 

  • Bachelors degree in Marketing, Business, Analytics, or related field; MBA preferred 

  • 10+ years of equivalent experience in digital commerce, media strategy, retail media, or omnichannel leadership 

  • Proven experience building scalable operating models and governance frameworks 

  • Deep expertise in retail media, search, and full-funnel media architecture 

  • Strong cross-functional leadership and executive influence capability 

  • Experience in CPG, retail, consumer health, or omnichannel environments 

 

Desired Qualifications 

  • Experience designing modern agency operating models 

  • Strong analytics and MMM fluency 

  • Experience integrating media, digital shelf, and commerce strategy into commercial planning 

  • Ability to translate complex performance data into investment decisions 

  • Experience managing enterprise platform partnerships 

 

 

What’s in it for you

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

  • Competitive Benefit Package*

  • Paid Company Holidays, Paid Vacation, Volunteer Time & More!

  • Learning & Development Opportunities

  • Kenvuer Impact Networks

  • This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.

Kenvue incorporates Artificial Intelligence into our recruitment process to enhance job postings and streamline the sorting and screening of applications, helping attract a qualified candidate pool. Our experienced team will review and select the top applicants, ensuring that human judgment guides our hiring decisions.  For more information, please refer to our Careers Privacy Policy.

Vacancy: This job posting is for an existing, currently vacant position.

Skills Required

  • Bachelor's degree in Marketing, Business, Analytics, or related field
  • MBA
  • 10+ years of experience in digital commerce, media strategy, retail media, or omnichannel leadership
  • Proven experience building scalable operating models and governance frameworks
  • Deep expertise in retail media, search, and full-funnel media architecture
  • Strong cross-functional leadership and executive influence capability
  • Experience in CPG, retail, consumer health, or omnichannel environments
  • Fully onsite work location (Markham, ON)
  • Experience designing modern agency operating models
  • Strong analytics and Marketing Mix Modeling (MMM) fluency
  • Experience integrating media, digital shelf, and commerce strategy into commercial planning
  • Ability to translate complex performance data into investment decisions
  • Experience managing enterprise platform partnerships (Amazon, Google, Meta, retail media)

Kenvue Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kenvue and has not been reviewed or approved by Kenvue.

  • Fair & Transparent Compensation Pay is considered decent and competitive for the work performed. Base compensation combined with a solid benefits package supports a generally fair total rewards perception.
  • Healthcare Strength Comprehensive healthcare, life insurance, and disability plans are emphasized. Access to mental health resources and assistance programs further strengthens perceived health protection.
  • Parental & Family Support A global parental leave policy and support for adoption, fertility, and surrogacy are highlighted. These offerings contribute to a family‑friendly and supportive package for diverse families.

Kenvue Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Summit, New Jersey
17,919 Employees
Year Founded: 2023

What We Do

Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage and propelled forward by science, our iconic brands — including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson’s®, Listerine®, Neutrogena®, Tylenol® and Zyrtec® — are recommended by health care professionals and can be trusted by consumers who use our products to improve their daily lives. Our team members share a digital-first mindset, with an approach to innovation grounded in deep human insights and work every day to earn a place for our products in consumers’ hearts and homes. At Kenvue, we believe everyday care can not only make people well; it can make them whole. Beware of recruitment scams: https://www.kenvue.com/media/recruitment-scams-alert

Similar Jobs

NBCUniversal Logo NBCUniversal

Manager, Media

AdTech • Cloud • Digital Media • Information Technology • News + Entertainment • App development
Remote or Hybrid
Toronto, ON, CAN
68000 Employees
85K-100K Annually

Zapier Logo Zapier

Automation Strategist, Customer Success

Artificial Intelligence • Productivity • Software • Automation
In-Office or Remote
3 Locations
800 Employees
119K-238K Annually

Apollo.io Logo Apollo.io

Senior Software Engineer

Artificial Intelligence • Enterprise Web • Information Technology • Productivity • Sales • Software • Database
Easy Apply
Remote
Canada
850 Employees
55K-130K Annually

Inspiren Logo Inspiren

Senior Data Scientist

Artificial Intelligence • Hardware • Healthtech • Software
Easy Apply
In-Office or Remote
3 Locations
150 Employees
170K-200K Annually

Similar Companies Hiring

Golden Pet Brands Thumbnail
Digital Media • eCommerce • Information Technology • Marketing Tech • Pet • Retail • Social Media
El Segundo, California
178 Employees
Kepler  Thumbnail
Fintech • Software
New York, New York
6 Employees
Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
60 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account