Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world.
Location: Remote, Germany | Reports to: CEO | Team: Growth, Marketing Operations, Analytics
About the Roletec4u is looking for a Head of Growth & MarTech to build, operate, and technically execute the technology infrastructure behind data-driven growth — CRM, marketing automation, analytics, and AI-powered campaigns. The HoG identifies and technically pre-qualifies potential customers through automated, technology-driven systems and ensures their structured handover to Sales.
Operating model: The HoG is accountable for the performance, quality, and reliability of the systems and campaigns they operate — including the technical execution of AI-powered campaigns and the quality of leads handed over to Sales. From the point of handover, Sales assumes full accountability for customer-facing activities: outreach, commercial qualification, opportunity development, proposals, and closing. Overall strategic responsibility for market development and expansion decisions remains with the CEO; the HoG provides data-driven recommendations to inform those decisions.
What You’ll OwnHubSpot & MarTech Stack
- Lead implementation and administration of HubSpot as the core CRM/marketing automation platform (setup, workflows, integrations, data hygiene)
- Design and operate the technological foundation connecting marketing, sales, and CS systems for full-funnel visibility
AI-Powered Campaign Execution & Lead Generation
- Select and implement suitable AI technologies for prospect identification, data enrichment, and automated pre-qualification
- Independently set up, configure, execute, monitor, and optimize automated AI-powered campaigns and processes from a technical perspective
- Own the structured, automated handover of generated and pre-qualified leads to Sales at a clearly defined handover point
- Operational responsibility ends at that handover point; Sales owns everything from first customer contact onward
AI-Powered Sales Tools
- Select, implement, integrate, and operationally manage AI-powered sales and marketing tools (lead scoring, enrichment, predictive analytics, prospecting automation)
- Evaluate commercial value and ROI of candidate tools before implementation, including HubSpot integration
- Accountable for technical performance, data quality, reliability, and continuous optimization — not for commercial use of these tools by Sales
Growth & Revenue Intelligence
- Build attribution models and reporting frameworks showing campaign and system performance
- Translate data into recommendations for the CEO and functional leaders to inform strategic and expansion decisions
- Continuously test and iterate on growth experiments and automation using a data-first approach
Expansion & Market Intelligence
- Analyze cohort, retention, and expansion-revenue data to surface potential new segments and opportunities
- Present data-backed findings and recommendations to the CEO quarterly; final decisions on market development and expansion remain with the CEO
AI & GTM Enablement
- Pilot AI agents and automation across the lead generation and pre-qualification process
- Build internal AI literacy across the growth/marketing team
- Establish guardrails for responsible AI use — GDPR compliance, data privacy, accuracy checks, human-in-the-loop review
Cross-Functional Alignment
- Partner with Sales, CS, and Product on shared definitions (e.g., what qualifies as a “sales-ready lead”) and a clean handover process
- Act as the technical and data backbone that Sales and Marketing leadership rely on, without owning their commercial outcomes
- Technical performance and reliability of campaigns, automations, and the MarTech stack
- Automation efficiency and system uptime/quality
- Volume and quality of leads generated, pre-qualified, and handed over to Sales
- Data quality and attribution/reporting accuracy
- English & German fluency (required)
- 5+ years in growth, MarTech, or marketing operations, with hands-on HubSpot implementation experience
- Proven experience building and operating automated lead generation and pre-qualification systems
- Strong technical fluency with CRM/automation platforms, integrations (APIs, webhooks), and data pipelines
- Experience selecting, implementing, and managing AI-powered sales/marketing tools
- Sharp analytical skills — attribution modeling, campaign diagnostics, reporting
- Practical knowledge of AI/automation tools for GTM, with GDPR awareness
- Comfortable operating within a clearly scoped technical/operational mandate, handing off commercial ownership to Sales
- HubSpot certification(s)
- Startup/PE-backed scaling experience
- SQL/scripting skills
- French
What Makes This Role Attractive
You'll own the growth engine end-to-end — from lead generation through customer expansion — with direct visibility to the CEO. You focus on systems, data, and signal; Sales and CS own the relationships and the close. This is a builder's role: architecting
infrastructure one day, digging into a broken workflow or a churn signal the next.
The expected base salary for this position is EUR 70,000–100,000 per year, based on full-time employment (100%), excluding annual bonus and equity (when applicable). For part-time arrangements, salary is adjusted pro rata. The final offer within this range depends on job-related skills, experience, location and market conditions.
Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
Please Note: Banyan Software does not accept unsolicited resumes or applications submitted via email, LinkedIn, or other direct channels. All candidates must apply through our official Careers site to be considered for employment. Applications submitted outside of our applicant tracking system will not be reviewed.
Beware of Recruitment Scams
We have been made aware of individuals fraudulently posing as members of our Talent Acquisition team and extending fake job offers. These scams may involve requests for personal information or payment for equipment.
Protect yourself by following these steps:
- Verify that all communications from our recruiting team come from an @banyansoftware.com email address.
- Remember, employers will never request payment or banking information during the hiring process.
- If you receive a suspicious message, do not respond — instead, forward it to [email protected] and/or report it to the platform where you received it.
Your safety and security are important to us. Thank you for staying vigilant.
Skills Required
- Fluency in English and German
- 5+ years of experience in growth, MarTech, or marketing operations
- Hands-on HubSpot implementation experience
- Experience building and operating automated lead generation and pre-qualification systems
- Technical fluency with CRM and marketing automation platforms, APIs, webhooks, integrations, and data pipelines
- Experience selecting, implementing, and managing AI-powered sales and marketing tools
- Strong analytical skills in attribution modeling, campaign diagnostics, and reporting
- Practical knowledge of AI and automation tools for go-to-market activities
- GDPR awareness and knowledge of responsible AI practices
- Ability to work within a scoped technical and operational mandate and hand off commercial ownership to Sales
- HubSpot certifications
- Startup or private-equity-backed scaling experience
- SQL or scripting skills
- French fluency
Banyan Software Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Banyan Software and has not been reviewed or approved by Banyan Software.
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Healthcare Strength — Health coverage includes comprehensive medical, dental, and vision, with indications of an established U.S. carrier relationship. This points to mainstream plan depth and reliable access to core care.
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Parental & Family Support — Paid parental leave is explicitly provided for new parents. This offers dedicated time and support during family transitions.
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Wellbeing & Lifestyle Benefits — Programs include a Learning & Development fund, two annual volunteer days, and an employee relief program for unexpected hardships. These elements extend support beyond base pay into growth, community, and resilience.
Banyan Software Insights
What We Do
Banyan Software provides the best permanent home for successful enterprise software businesses, their employees, and customers to preserve the legacy of founders, while helping grow the business into the future. We are on a mission to acquire, build and grow great software businesses that have dominant positions in niche markets all over the world. Today Banyan has over 750 employees throughout the US, Canada, UK, Europe, Australia and New Zealand. Founded in 2016 with permanent capital to preserve the legacy of founders, Banyan focuses on a buy, hold and grow for life strategy. For more information on Banyan Software, Inc. visit: http://www.banyansoftware.com What We Look For: - Great enterprise software businesses that have dominant positions in niche markets - We work with owners who are thinking about an exit today or further down the road - We are flexible and can be creative when we find a business that is a good fit - The businesses in the Banyan family all share a similar profile: - Annual revenues in excess of $2M-$30M - A high percentage of recurring revenue - Positive operating margins and cash flow - High customer retention and satisfaction - Happy and committed employees
