Head of Marketing

Posted 3 Hours Ago
Be an Early Applicant
13 Locations
Remote
Expert/Leader
Angel or VC Firm • Design • NFT • Web3
The Role
Lead and scale a global, product-first marketing engine for a Web3 brand. Design growth strategy, orchestrate viral content and partnerships, master social/platform algorithms, allocate budget by real-time ROI, and synchronize marketing with product and community to drive acquisition and retention.
Summary Generated by Built In
The Mission

We aren't looking for a traditional brand manager or a corporate strategist. We need a Marketing Architect who understands the gravity of internet culture and knows how to weaponize it. Your job is to lead the entire growth engine, orchestrating high-velocity campaigns and scaling our presence across the digital landscape with surgical precision. This is a remote, high-availability role for a leader who views the internet as a 24/7 battlefield and is comfortable operating at the absolute forefront of the Web3 economy.

We value "Product-First" marketing. You aren't just telling a story; you are building an ecosystem. Whether you are an established growth leader or a rising star with a track record of moving markets, we care about your ability to drive momentum. If you have the instinct to identify trends before they happen and the operational discipline to lead a global team, we will give you the resources to define the next generation of digital marketing.

 
Key Responsibilities
  • Growth Architecture: Design and execute the overarching marketing strategy, focusing on aggressive user acquisition and high-velocity retention loops.

  • Viral Orchestration: Lead our content and partnership teams to ensure Partyhat is consistently at the centre of the cultural conversation.

  • Algorithmic Dominance: Use deep data analytics and proprietary tools to master the algorithms of X, Discord, and Telegram, ensuring our message hits the right audience at the right time.

  • Resource Allocation: Manage the marketing budget with surgical efficiency, deciding where to double down and where to sunset campaigns based on real-time ROI data.

  • Brand Velocity: Oversee the visual and narrative consistency of the brand, ensuring we maintain a "premium but degen" aesthetic that resonates with a global audience.

  • Strategic Leadership: Act as the primary bridge between Product and Community, ensuring our marketing efforts are perfectly synced with our technical roadmap and operational goals.

The Requirements
  • The "General": You are a battle-tested leader. You know how to manage diverse teams, from designers to growth hackers, and keep them focused on elite execution.

  • Market Intuition: An innate ability to read the room. You understand sentiment, "vibe shifts," and how to pivot strategies in minutes, not months.

  • Hyper-Availability: This isn't a 9-to-5. You must be available 7 days a week to lead the team through viral moments, market shifts, and 24/7 global launches.

  • Data Mastery: You are obsessed with metrics. You don't make guesses; you make moves based on hard evidence and predictive modelling.

  • Web3 Literacy: You live on-chain. You understand decentralized communities, tokenized incentives, and the unique psychology of the modern digital asset holder.

  • Operational Excellence: Self-motivated and highly organized; you can manage a complex global marketing machine without losing track of the small details.

Operational Details
  • Location: Fully Remote.

  • Schedule: On-call 7 days a week (Requires high flexibility to manage a global team and 24/7 market cycles).

Why Join Us?

We offer more than just a leadership role; we offer the keys to a high-growth engine.

  • Extreme Autonomy: We value results over red tape. You will have the freedom to build and execute your vision using our streamlined Ashby and Linear workflow.

  • Global Impact: Lead a brand that is building the future of internet-native experiences for a massive, worldwide audience.

  • A Culture of Momentum: Join a team that moves at the speed of light. You will be constantly challenged to innovate, scale, and outperform the market.

  • High-Growth Upside: We value "potential over pedigree." For those who take extreme ownership, there is a clear runway to shape the future of the entire organization.

Skills Required

  • Proven leadership managing diverse teams (designers, growth, partnerships) to execute high-velocity campaigns
  • Expertise in growth architecture: user acquisition and retention loop design
  • Ability to orchestrate viral content and strategic partnerships to drive cultural relevance
  • Deep analytics and data mastery, including predictive modeling and ROI-driven decision making
  • Algorithmic mastery of X (Twitter), Discord, and Telegram to optimize reach and timing
  • Web3 literacy and on-chain experience with decentralized communities and tokenized incentives
  • High availability and flexibility; must be available 7 days a week for global launches and viral moments
  • Operational excellence and strong organizational skills to run a complex global marketing machine
  • Marketing budget management and resource allocation based on real-time ROI
  • Ability to act as primary bridge between Product and Community, aligning marketing with technical roadmap
  • Experience with Ashby and Linear workflow tools
Am I A Good Fit?
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The Company
0 Employees
Year Founded: 2020

What We Do

Partyhat is a product-focused startup studio and seed fund founded in 2020. The company builds brands from the ground up and supports founders from pre-seed to Series A. By integrating design and technology, Partyhat creates and funds its own original ideas and scales them to millions of users, while also investing in high-potential external founders to help them win.

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