At Sofar, we’re building the first full-stack ocean intelligence platform. We combine our own sensor network with ocean and atmospheric science to deliver data services and SaaS products that help customers operate better on the water. We’re growing fast, and we need a marketing leader to grow with us.
You’ll own marketing end to end and work closely with me and our VP of Sales to set and execute the company’s go-to-market strategy. This is a player-coach role. You’ll lead a team of five and still do a lot of the work yourself.
What you’ll do
Own strategy and execution across product marketing, ABM, demand gen, and brand
Turn complex science, engineering, and data into a clear value story for enterprise buyers
Partner with Sales on segmentation, positioning, enablement, and pipeline
Build demand and brand awareness for a new category, with clear visibility into funnel performance, ROI, and forecasting
Put the processes in place that let marketing scale as we do
Lead, coach, and grow the team
What we’re looking for
Current or recent director-level leadership of a whole marketing function, not one channel
Recent experience running marketing at a B2B enterprise software startup with a technical product (data, analytics, infrastructure, or similar)
You’ve owned B2B marketing strategy while a business grew from roughly $5M to $30M+ in revenue
Real experience in ocean or maritime tech, weather or climate, geospatial or environmental data, fleet or logistics, industrial IoT, or another physical-world intelligence space
Based in the Bay Area and able to be at Pier 28 a few days a week
Bonus points
You’ve built a GTM engine alongside a CEO and sales leader, from the first narrative through a bigger team
You’ve marketed a mix of hardware, data subscriptions, and SaaS
You’ve driven both measurable pipeline and awareness for a new category
HubSpot, Webflow, Shopify, and Google Analytics
How you work
You pick up technical concepts quickly and like digging in with our engineers and scientists. You prioritize well, make decisions on evidence instead of ego, and move fast. You’re hands-on, data-driven about the funnel, and comfortable taking smart risks. And you can earn the trust of the leadership team to run marketing for the long haul.
Skills Required
- Current or recent director-level leadership of an entire marketing function
- Recent experience running marketing at a B2B enterprise software startup with a technical product
- Experience owning B2B marketing strategy while growing a business from approximately $5M to more than $30M in revenue
- Experience in ocean or maritime technology, weather or climate, geospatial or environmental data, fleet or logistics, industrial IoT, or another physical-world intelligence space
- Based in the Bay Area and able to work at Pier 28 several days per week
- Experience building a go-to-market engine alongside a CEO and sales leader
- Experience marketing hardware, data subscriptions, and SaaS products
- Experience driving measurable pipeline and awareness for a new category
- Experience with HubSpot, Webflow, Shopify, and Google Analytics
What We Do
Sofar connects the world's oceans to power a more sustainable future. Sofar unlocks ocean data at scale. We deployed hundreds of Spotters globally to create the world’s largest privately-owned network of ocean sensors that collects 1.5 million real-time observations daily. Our team of ocean scientists assimilates this real-time data into our marine weather forecasts, which are up to 50% more accurate than traditional models. In maritime shipping, we use these high-accuracy forecasts and vessel performance models to provide optimized guidance and save ships time, fuel, and emissions. We also equip researchers, operators, and innovators with our devices and data to power marine research and sustainable commercial solutions. Customers access data from our global sensor network and deploy our extensible Spotter platform to collect real-time surface and subsurface observations. Sofar’s team of engineers, ocean scientists, and business professionals is based in San Francisco, California.
