Head of Marketing

You will have impact and fun at work by:

• Defining our game's unique identity, brand voice, and positioning to ensure we truly connect with our target audience.
• Leading and supporting a multi-disciplinary marketing team, fostering an enthusiastic culture where everyone is empowered to grow.
• Designing and executing a holistic Go-To-Market strategy, from pre-launch excitement to long-term promotional phases.
• Collaborating with our product and finance teams to ensure our marketing budget is used effectively.
• Researching trends and player motivations in the market to identify new growth opportunities and innovative ways to reach our fans.
• Partnering with internal stakeholders across Transmedia and Central Marketing to create a unified and successful game lifecycle.

Experience and skills we are looking for:

• You have a solid background in marketing leadership (7+ years), with a history of supporting teams across UA, brand, and creative functions.
• You’re a supportive communicator who enjoys building trust and influencing positive outcomes across different teams and crafts.
• You understand how to use player insights and market trends to help shape a successful product vision.
• You have experience launching new games and managing integrated plans that bring together community, creative, and data.
• You’re comfortable managing budgets and making thoughtful decisions that prioritize sustainable growth.
• You bring a growth-focused mindset and a genuine passion for creating the best possible experiences for players.