Head of Marketing

Founded in 2021, Parspec is revolutionizing material procurement for the $13 trillion USD construction industry by digitizing and organizing the industry's product data. Our proprietary AI technology maintains a current and comprehensive catalogue of millions of products, enabling our customers to identify products that best meet their needs - instantly. Trusted by top designers, builders, distributors and sales agents and backed by leading venture investors, Parspec is paving the way for a more innovative, connected, and sustainable future in construction.

Join us in building transformative technology that reshapes one of the world’s oldest and largest industries.

Parpsec is looking for our first marketing leader, a B2B expert with strong business acumen  who will help  drive top-line growth and grow the marketing function in the organization from the ground-up. This is an incredible strategic role for the company’s trajectory - a senior leader on the executive team and will report directly to the CEO. You will own marketing strategy, planning and execution to accelerate our customer acquisition efforts via a mix of online and offline channels.

We are looking for a resourceful, creative go-getter who is willing to strategize, implement, test and iterate to  scale our business. This is a truly career defining opportunity and you will have the opportunity to drive meaningful impact for a rapidly scaling company on the forefront of AI that is addressing a large, underserved market. 

Product Marketing & Positioning

• Own product positioning, messaging, and differentiation to ensure our value proposition resonates across SMBs, mid-market, and enterprise customers.

• Lead go-to-market (GTM) strategy for new product launches, ensuring alignment with sales, customer success, and product teams.

• Build and manage a library of sales enablement materials, including pitch decks, case studies, one-pagers, and ROI calculators.

Demand Generation & Revenue Growth 

• Own lead generation, ABM (Account-Based Marketing), and multi-channel campaigns (paid media, content marketing, email, SEO, webinars, etc.) to drive pipeline growth.

• Optimize marketing automation, lead scoring, and nurturing workflows to accelerate the sales cycle and improve MQL-to-SQL conversion rates.

• Leverage data and analytics to track campaign performance, refine targeting, and maximize ROI.

Customer Lifecycle & Retention Marketing

• Develop customer marketing programs to increase activation, retention, and expansion within our existing customer base.

• Collaborate with customer success to create customer advocacy programs, testimonials, and case studies.

• Implement upsell/cross-sell campaigns for expansion within existing accounts.

We're looking for candidates who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications

• Bachelor's Degree or equivalent experience

• 5+ years experience in B2B SaaS marketing experience and familiarity with both online and offline channels

• Proven track record of executing successful go-to-market strategies that drive pipeline and revenue

• Experience running ABM campaigns and multi-channel demand generation efforts

• Strong analytical mindset and commercial acumen—comfortable  with marketing KPIs, funnel analysis, and data-driven decision-making

• Demonstrated ability to craft compelling messaging and storytelling for different customer personas

• Experience working closely with sales, product, and customer success teams to drive cross-functional alignment 

• Hands-on, generalist mindset—able to think strategically while also executing when needed

Preferred qualifications

• Construction industry experience

• Startup experience (pre-IPO)

• Experience building and scaling marketing teams

• Competitive salary and equity options

• Comprehensive medical, dental, and vision coverage

• Flexible work environment with remote options 

• Quarterly team offsites and a budget for professional development

• Preference to hire in San Francisco, however we are still open to applications across the US

At Parspec, we recognize that traditional job descriptions don’t always capture the full range of your unique abilities—and that’s perfectly okay. You may not meet every requirement, but if you bring a mix of experiences, fresh perspectives, and a passion that aligns with our mission, we want to hear from you!

The Parspec team believes that varied backgrounds drive better outcomes and fuel innovation. We are a team of self-starters that lead from every seat. We think big, set a standard of excellence and are committed to diversity and a discrimination-free workplace. We welcome applicants from all walks of life to join us and help shape the future at Parspec.

How to Apply

Submit your application and resume highlighting your achievements. Apply now and help drive transformative change in one of the world’s oldest and largest industries!