Head of Marketing

About the Role

21co Technologies is looking for a Head of Marketing. The right candidate will have an in-depth understanding of the global marketing landscape and be able to leverage emerging trends and technologies to create innovative and effective marketing programs in and around the crypto space. This highly motivated person will develop and execute our global marketing strategy to drive sales and propel our technology brands. The perfect candidate thrives in both setting marketing strategy and hands-on execution.

What You Will Be Doing

• Work cross-functionally to clearly map out 21co Technologies’ marketing vision with a deep understanding of our business needs
• Serve as a player-coach, contributing directly to key marketing initiatives while also building, managing, and mentoring a high-performing marketing team
• Drive marketing strategy and implement strategic marketing plans for our brands and products that align with 21.co Technologies’ overall vision and goals 
• Develop and execute a cohesive brand strategy that clearly articulates our story and our products globally
• Partner closely with leadership to help define and cultivate go-to-market strategy 
• Conduct thorough market research and competitor analysis to identify key industry trends, customer insights, and opportunities for differentiation
• Establish 21.co Technologies, and its brands, as a thought leader in the evolving crypto landscape, crafting compelling campaigns that generate industry buzz and shape market conversations
• Manage marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI
• Lead company-wide roll-outs for content management, campaigns, and product launches

Requirements

• 7+ years of experience working in digital or experiential marketing 
• Crypto and fintech experience preferred with a background in marketing, comms and/or brand
• Experience creating and executing effective and innovative campaigns
• Experience managing and building out social media profiles and setting successful social media strategies 
• A strong collaborator and communicator who can effectively drive strategies alongside product & engineering teams
• Capable of managing a team and budget
• Passionate about building community and brand excitement 

This role is based in New York, and will be expected to work from our New York office in a hybrid model Monday - Wednesday.

Pursuant to Section 8-102 of title 8 of the New York City administrative code, the base salary range for this role is $225,000 - $275,000. Total compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.