Head of Marketing

WA.Technology, an award-winning B2B iGaming provider, delivers cutting-edge solutions, products, and services that empower operators with unique brands, advanced tools, and seamless integration of 8,000+ games from 80+ top-tier providers. Its bespoke and fully scalable creations - WA.Sports, WA.Casino, WA.Fantasy, and WA.Affiliates - are supported by state-of-the-art managed services. A leading name in Brazil with an established presence in LATAM and Africa, and proven success across global markets, WA.Technology ensures rapid market entry and long-term success for its clients.

We embrace a hybrid work model, with an expectation for You to attend the office at least twice a week to connect, innovate, and grow together while also having the flexibility to work remotely. This position requires some flexibility to travel and it is open for candidates based in/around London - UK.

lead the marketing team in developing and executing end-to-end marketing campaigns. From reviewing and developing a fully integrated strategy for our B2B iGaming business to supporting the team in achieving their goals, you will be the main driving force behind our marketing efforts.

Your responsibilities include overseeing marketing media assets through events, social media, paid and earned media, PPC, and any new innovative marketing methods. You will also oversee the use of integrated channels to increase brand awareness, generate leads, and build brand loyalty.

The ideal candidate will have 4-5 years of B2B marketing experience preferably in the iGaming or SaaS industries, working across both brand awareness and lead generation objectives. As the Head of Marketing, you will be reporting to the CCO. 

• Conduct a comprehensive review of the Marketing Strategy and revamp it according to the latest priorities after consulting with the senior management team.

• Work with the management team to define marketing budgets and provide consistent reports to justify and share results.

• Optimise events strategy and support overall execution in collaboration with the events manager.

• Revamp existing social media channels, develop a plan to grow the audience, and define the content calendar in line with SEO best practices.

• Define value proposition and brand positioning.

• Collaborate with stakeholders on continuous improvement of the website.

• Define and implement PR & communications strategy to establish WA.Technology as a leader in the B2B iGaming industry.

• Create/redefine product messaging that sets existing and new products apart from others in the market.

• Continuously update product and company decks and other marketing materials.

• Optimise lead generation at events and websites and establish proper flow of leads into the CRM.

• Build case studies and testimonials to build brand loyalty and generate leads.

• Track, measure, and analyse all marketing initiatives to report on ROI.

• 4-5 years of experience working in a marketing role in a B2B iGaming or SaaS brand is essential.

• Experience collaborating with cross-functional teams, including executive management, product management, operations, sales, and marketing.

• Strong understanding of digital marketing tools (e.g., Google Ads, LinkedIn, SEO) with the ability to assess campaign quality and results

• Experience managing teams in a fast-paced startup work environment is essential.

• Confidence in effectively leading, inspiring, and mentoring direct and indirect reports.

• Strong presentation, written, and verbal communication skills, with an eye for quality and attention to detail is essential.

• Can-do attitude, focus on problem-solving, and getting things done.

• Strong decision-making skills, with the ability to analyze data, assess risks, and make strategic choices that drive marketing performance and brand growth.

• Bachelor's/Master’s degree in Marketing.

• The role requires availability for business travel (approx. 20% - working time)

• Flexible work environment with a hybrid work-arrangement

• Opportunity to work with well-connected industry leaders.

• A leadership approach that fosters innovation, creativity, and trust.

• Opportunity to experience the buzz of highly driven and motivated work colleagues.

• Experience a start-up feel in a fast-paced growth-driven environment.

"We are committed to fostering an inclusive workplace that values and promotes diversity. Our aim is to create a vibrant, accessible, and welcoming environment for individuals of all backgrounds, experiences, and perspectives. We believe in equal opportunity for everyone and encourage candidates from diverse backgrounds to apply, including those from underrepresented groups. Our hiring decisions are made based on the merits of skills, experience, and potential, ensuring fairness and equality for all applicants."