Head of Marketing

About Xano:
Xano is the fastest way to build a scalable backend for any App using No-Code. Each Xano account comes with a Scalable Server, a Flexible Database, and a No-Code API Creator that can transform, filter, and integrate with data from anywhere. We are well-capitalized and on the road to accomplishing our broader mission: to empower anyone to create scalable, world-class software
Why we're hiring:
More and more people are turning to No-Code to build the software they need. Since our launch in 2021, we have helped over 80,000 users build their backend using Xano. As we continue to scale and innovate, we're seeking a dynamic Head of Marketing to elevate our brand and drive growth. This role will be crucial in developing and executing comprehensive marketing strategies, increasing our market presence, and effectively communicating Xano's value proposition to our target audience. The ideal candidate will leverage data-driven insights to optimize our marketing efforts across various channels, fostering user acquisition and retention while positioning Xano as the go-to solution in the evolving no-code landscape.
Who we're looking for:
A strategic marketer with a growth mindset eager to impact the software development landscape. The Head of Marketing will lead our marketing vision and execution, excelling in digital marketing, content strategy, brand management, and making data-driven decisions. We seek a proven leader who can drive growth, translate technical concepts into compelling value propositions, and connect with diverse users. Experience in technical SaaS marketing is essential, with no-code/low-code platform experience a significant plus. Has a passion for empowering the next generation of software builders through unique innovative marketing strategies. The ideal candidate has experience performing most marketing functions and understands the power of AI as a tool to augment human creativity and strategic thinking, not replace it.
What you'll be doing:

• Developing and Implementing Data-Driven Growth Strategies. Create and execute marketing plans that align with company growth objectives, customer needs, and product development.
• Executing innovative marketing strategies specifically tailored to the developer audience. Craft compelling narratives that resonate with technical professionals and showcase our product's value
• Establishing Customer Personas and Ideal Customer Profiles (ICP). Collaborate with leadership and product marketing to define and refine customer segments, using research to develop key personas and ICPs that drive targeted marketing efforts.
• Mapping and Enhancing the Customer Journey. Gain a deep understanding of the customer lifecycle, defining success metrics for each stage and mapping out conversion and activation triggers to optimize engagement.
• Driving Multi-Channel Growth Initiatives. Lead acquisition and retention strategies across digital channels, including paid search (Google Ads, etc), social media, email marketing, events, and partnerships tailored to customer segments.
• Optimizing Digital Marketing and Automation. Utilize A/B testing, technical SEO, SEM, and marketing automation tools to continuously refine messaging, campaigns, and offers, ensuring strong market resonance and conversions.
• Crafting Brand Positioning. Establish and evolve Xano's brand as a thought leader in the no-code/visual development space, working closely with product teams to align messaging with customer insights and performance data.
• Conducting Market and Competitor Research. Stay informed on industry trends, competitor positioning, and customer preferences, ensuring Xano remains competitive and relevant in a fast-evolving market.
• Leading Content Strategy. Spearhead content creation efforts, including technical blog posts, developer resources, API documentation, and thought leadership pieces that attract and engage key audiences, such as developers and enterprise decision-makers.
• Collaborating with Product and Engineering. Partner with internal teams to translate complex technical features into clear, compelling value propositions and product marketing materials that resonate with target personas.
• Defining and Tracking Marketing KPIs. Establish and monitor key performance metrics, including CAC, LTV, and ROI, ensuring all marketing activities are tied to business goals and deliver measurable impact.
• Managing Marketing Budgets and Resources. Efficiently allocate budget and resources, focusing on high-ROI activities to drive lead generation, customer acquisition, and overall revenue growth.
• Building and Leading a High-Performance Marketing Team. Recruit, mentor, and manage a diverse marketing team skilled in both technical and creative aspects of SaaS marketing, fostering a collaborative and results-driven culture.
• Developing Cross-Functional Collaboration. Work closely with Sales, Customer Success, and other departments to ensure messaging consistency, support sales efforts, and highlight customer success stories and case studies.
• Ensuring Consistent Messaging Across All Channels. Maintain clear, consistent communication of Xano's value proposition across digital, social, and offline touchpoints, ensuring alignment with the company's technical capabilities and ease of use.
• Driving Paid Media and Campaign Performance. Lead paid media strategies, ensuring campaigns are optimized for lead generation and customer acquisition while adhering to performance goals.
• Cultivating Relationships with Industry Stakeholders. Build and maintain relationships with influencers, developer communities, and media outlets in the software development ecosystem to enhance Xano's visibility and thought leadership.
• Staying Current on Industry Trends. Continuously update knowledge of SaaS marketing, growth hacking techniques, and emerging trends, especially in the no-code space.
• Supporting Sales Initiatives. Provide marketing insights, messaging, and resources to support sales efforts, including landing pages, collateral, and campaign data that drive outbound and sales-assisted initiatives.

Your Competencies:

• Proven B2B SaaS Growth. Demonstrated ability to drive growth in dynamic, high-paced startup environments, with a focus on delivering results in challenging market conditions.
• Digital Marketing Expertise. Extensive experience in technical product marketing, particularly in developer-focused campaigns that drive engagement and product adoption.
• Understanding of AI applications. Strategically integrate AI tools and technologies to enhance marketing efforts without over-reliance.
• Analytical Strength. Skilled at interpreting complex data to derive actionable insights that guide marketing strategy and decision-making.
• Clear Communication. Adept at breaking down technical concepts into clear, engaging messages for diverse audiences, ensuring alignment across teams.
• Innovative Problem-Solver. Known for developing creative, high-impact solutions to address marketing challenges and seize opportunities.
• Agile and Adaptable. Thrives in fast-paced, ever-changing environments, remaining flexible while maintaining focus on core objectives.
• Strategic Execution. Capable of creating long-term strategies while executing tactical adjustments as needed to meet evolving goals.
• Tech-Savvy. Proficient in using marketing automation tools, analytics platforms, and CRM systems to optimize marketing efforts.
• Team Builder. Proven experience in building and leading high-performance marketing teams, fostering collaboration and growth.
• Content Creator. Skilled at producing compelling content for technical audiences that drives engagement and communicates product value.
• Strong Project Manager. Efficiently handles multiple priorities, ensuring projects are completed on time and to a high standard.
• Collaborative Mindset. Works effectively across departments, especially with product and engineering teams, to align goals and strategies.
• Action-Oriented. Driven by results, with a bias towards experimentation and data-driven decision-making to achieve marketing objectives.
• Technology Enthusiast. Passionate about emerging technologies, particularly in the no-code/low-code space, and their potential to disrupt industries.
• Resourceful and Scrappy. Known for delivering significant results with limited resources, leveraging creativity and efficiency to maximize impact.
• Entrepreneurial Spirit. Takes a hands-on approach, willing to dive into details and take ownership of initiatives to ensure success.

We are a bring-your-own-device company and this role will require the use of your personal computer/laptop.
Why work at Xano:
This is an exciting opportunity to work at a fast-growing, mission and community-driven startup.

• Opportunity for impact: we have an open, direct team culture: leadership discusses initiatives, issues, and plans openly, and enjoys being challenged on their thinking.
• We move fast: we are product-led and are focused on execution in the day-to-day. This means no endless meetings on strategy and execution. If we disagree about a feature direction, we'll default to trying it out in a quick, low-risk way.
• Ownership: we measure success based on customer happiness. If you pitch something you think would dramatically improve our users' lives and the team agrees, the response will almost always be "Let's do it!"