Head of Marketing

BackerKit is the next-generation crowdfunding platform empowering creators to realize their biggest ideas and live their boldest creative lives. 

Built for today’s creative economy, BackerKit turns crowdfunding into a more repeatable, reliable source of funding directly powered by the fans you gain, keep, and grow with each campaign. 

After over a decade of offering the #1 most trusted pledge management software in the market, we released BackerKit Crowdfunding in 2022, and in under two years, we’ve hosted some of the biggest, record-breaking campaigns and creators in crowdfunding history. 

Our crowdfunding platform is now our fastest-growing product, powering the crowdfunding journey from end to end – and back again – through built-in pledge management, email marketing, and more, all in one place. 

We’re a founder-led, self-funded start-up with a diverse, close-knit team that prizes creativity, enthusiasm, and a willingness to learn. We are seeking a dynamic and strategic Head of Marketing to join our passionate team to develop and execute a comprehensive marketing strategy that drives brand awareness, customer acquisition, and revenue growth. This is a unique opportunity to lead a team, shape the future of our brand and have a significant impact on our growth trajectory, which you will be working closely with the co-founder on.

If you think you fit the bill, we’d love to hear from you! 

Kindly share a portfolio that highlights your experience as a Head of Marketing. Your portfolio will provide valuable insights into your qualifications for the role. 

Key Responsibilities

• Strategy Development: Develop and implement a multi-channel marketing strategy that aligns with company goals, including brand positioning, demand generation, customer acquisition, and retention.
• Team Leadership: Lead and mentor a growing marketing team, fostering a culture of creativity, collaboration, and high performance.
• Brand Management: Elevate and maintain a strong, consistent brand presence across all channels, including digital, content, PR, events, and social media.
• Demand Generation: Oversee the creation and execution of campaigns that generate leads and drive customer acquisition, using data-driven approaches to optimize ROI.
• Content Marketing: Lead content strategy, ensuring the production of high-quality, engaging content that resonates with our target audience.
• Product Marketing: Collaborate with product teams to effectively communicate the value of our solutions to the market, including positioning, messaging, and go-to-market strategies.
• Analytics & Reporting: Monitor, analyze, and report on marketing performance, using insights to refine strategies and drive continuous improvement.
• Budget Management: Manage the marketing budget, ensuring efficient allocation of resources to maximize impact.

If most of the following is true, we’d like to chat with you!

• Proven 10+ years experience in marketing, with a proven 3-5 year track record in a leadership role, ideally within a SaaS or tech company, encompassing both B2B and B2C domains.
• Exceptional Communication: Strong written and verbal skills for simplifying complex ideas into clear, concise messaging. A keen eye for quality and detail.
• Analytical Proficiency: Solid data interpretation skills to drive informed decision-making. Strong knowledge of digital marketing content marketing, SEO/SEM, social media, and demand generation.
• Excellent Leadership: Ability to collaborate within cross-functional teams, lead and mentor reports effectively.
• Agile and Iterative: Comfortable with agile methodologies and iterative processes, adapting strategies based on feedback and market dynamics.
• Marketing Strategy: Strategic thinker with the ability to execute. Demonstrated experience in crafting comprehensive marketing plans involving strategy, customer research, competition analysis, messaging, pricing, and more.
• Creative Storyteller: A creative mindset with a passion for impactful content creation, UX writing, and storytelling.
• Diverse GTM Skills: Experience in driving various GTM initiatives like webinars, trade shows, social media, and content marketing.
• Ecosystem Familiarity: Knowledge of crowdfunding, e-commerce, and startup landscapes is beneficial.
• Tech Savviness: Experience with implementing and using marketing automation tools, CRM systems, and analytics platforms. Graphic design skills are advantageous.

Benefits

• Remote-first position on a distributed team
• Competitive salary and stock option plan
• Stipends for supporting creators of your choosing
• Medical, dental, vision, and 401k benefits (with employer match!)
• Family-friendly and focused on maintaining a healthy work/life balance
• Awesome work environment at a company with a huge vision
• Annual Learning and Development stipend to support your professional growth

Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other underrepresented groups tend to only apply when they check every box. So, if you think you have what it takes but don't necessarily meet every single point listed, please apply - you could be exactly who we are looking for!

Please click here to learn more about our interviewing process.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

We here at BackerKit will always respect pronouns and identities when addressing candidates who feel comfortable sharing theirs.

BackerKit is committed to a culture of inclusion and belonging. We believe that crowdfunding is for everyone, and strive to build a company that reflects the diverse backgrounds of the creators we currently serve and hope to serve in the future.