Head of Marketing

Posted 3 Hours Ago
Be an Early Applicant
2 Locations
In-Office or Remote
170K-225K Annually
Expert/Leader
Food • Retail • Hospitality
The Role
Leads Wally’s marketing vision and brand strategy across hospitality, retail, e-commerce, restaurants, events, and expansion initiatives. Oversees integrated campaigns, digital marketing, social media, content, paid media, SEO, CRM, public relations, partnerships, and customer acquisition. Drives brand awareness, guest engagement, revenue growth, launches, and memorable experiences while leading the marketing team and managing agencies and partners.
Summary Generated by Built In

Wally’s Wine & Spirits is seeking an accomplished Head of Marketing to lead the next chapter of growth for one of the most distinctive luxury hospitality brands in the industry. This is an exciting opportunity to shape brand strategy, drive guest engagement, and elevate Wally’s presence across restaurants, retail, e-commerce, events, and upcoming expansion initiatives, including the launch of our highly anticipated Miami hotel. This role offers the chance to make a lasting impact while driving meaningful business results across a growing luxury brand portfolio.

What You'll Do
  • Lead the marketing vision and brand strategy across all Wally’s business channels.
  • Drive integrated marketing campaigns that increase brand awareness, guest engagement, and revenue growth.
  • Oversee digital marketing, social media, content, paid media, SEO, CRM, and e-commerce initiatives.
  • Launch and promote new locations, products, events, wine tastings, and hospitality experiences.
  • Build impactful partnerships, collaborations, and public relations opportunities that strengthen brand visibility.
  • Create memorable guest experiences through innovative storytelling, activations, and community engagement.
  • Lead, mentor, and inspire a high-performing marketing team while managing agency and partner relationships.
What We're Looking For
  • 10+ years of senior-level marketing leadership experience.
  • Proven success within luxury hospitality, premium retail, hotels, restaurants, private clubs, or other high-end consumer brands.
  • Strong expertise in brand development, digital marketing, e-commerce, and customer acquisition strategies.
  • Experience balancing long-term brand growth with measurable commercial performance.
  • Exceptional leadership, communication, and relationship-building skills.
  • Strategic thinker with a hands-on, entrepreneurial approach to execution.
  • Passion for hospitality, luxury experiences, food and beverage culture, and building meaningful guest connections.
Why Wally's?

At Wally’s, you'll have the opportunity to shape the future of an iconic luxury hospitality brand with a reputation for excellence, innovation, and unforgettable guest experiences. You'll collaborate with passionate leaders, creative thinkers, and hospitality professionals while helping expand Wally’s footprint across dining, retail, digital platforms, experiential events, and our exciting future hotel ventures. If you're energized by growth, creativity, and building world-class luxury brands, Wally’s offers an exceptional platform to make a lasting impact.

 

Ready to take the next step in your career? We'd love to hear from you. Apply today and become part of the Wally's team.           


Wally’s is an equal opportunity employer and as a matter of Company policy, we do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability or other legally protected characteristics under federal, state, or local law. We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local laws.

Skills Required

  • 10+ years of senior-level marketing leadership experience
  • Experience in luxury hospitality, premium retail, hotels, restaurants, private clubs, or other high-end consumer brands
  • Expertise in brand development, digital marketing, e-commerce, and customer acquisition strategies
  • Experience balancing long-term brand growth with measurable commercial performance
  • Exceptional leadership, communication, and relationship-building skills
  • Strategic thinking with a hands-on, entrepreneurial approach to execution
  • Passion for hospitality, luxury experiences, food and beverage culture, and meaningful guest connections
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The Company
HQ: Los Angeles, CA
146 Employees
Year Founded: 2013

What We Do

Southwest Wine & Spirits, LLC is associated with Wally’s Wine & Spirits, a Los Angeles-based premium retailer of fine wine and rare spirits. The business also offers gourmet foods and dining, and presents itself as a hospitality destination. Its customer-facing focus is a curated selection of wines and spirits, expert service, and guest experiences for everyday shoppers, collectors, and connoisseurs.

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