We're looking for a Head of Marketing to build and own our pipeline engine. This is a hands-on, player-coach role for someone who has personally run outbound at scale and knows how to turn it into a repeatable, measurable growth channel. You'll set the marketing strategy, build the team, and work shoulder to shoulder with Sales to generate a qualified pipeline based on our ICP.
What you'll doRun the outbound program end to end: ICP and account selection, list building, messaging, sequencing, and execution across email, LinkedIn, phone, and direct mail
Create a comprehensive list of target accounts, lead-handoff criteria, and pipeline targets with Sales leadership; review conversion data with Sales [weekly]
Write and standardise positioning and outbound messaging, and produce supporting assets: case studies, one-pagers, landing pages, sales enablement
Test segments, subject lines, offers, and channels, and document results
Own the marketing budget and report pipeline, CAC, and ROI to leadership and the board [monthly]
Run channels beyond outbound, for example hosted events for target accounts, active presence in industry forums and communities, podcasts and partner co-marketing; track each on pipeline created and cost per opportunity
Required
8+ years in B2B marketing or growth, including 3+ years leading a marketing or demand generation function at an early- or growth-stage company
Experience building and running an outbound program that sourced pipeline and revenue, and can share the results (meetings, pipeline $, conversion rates)
Hands-on with sequencing, data, and CRM tools (e.g. Outreach, Salesloft, Apollo, Clay, ZoomInfo, Sales Navigator, HubSpot, Salesforce or related tools)
Has written and A/B tested outbound copy
Has owned a pipeline or revenue target jointly with Sales
Reports on funnel metrics, conversion rates, attribution, and forecasts
Own the marketing budget and report on pipeline, CAC, and ROI to the leadership team and board
Nice to have
Paid acquisition experience (search, paid social, retargeting, ABM advertising)
Experience running events, communities, or partnerships that sourced pipeline
Experience launching marketing in a new market, segment, or region
Experience with product-led or sales-assisted motions
By 90 days
$1.5M in qualified pipeline
By 12 months
$10M in qualified pipeline
At least 2–3 additional channels (e.g. events, communities, partnerships, podcasts) contributing measurable inbound pipeline
Skills Required
- 8+ years in B2B marketing or growth
- 3+ years leading a marketing or demand generation function at an early- or growth-stage company
- Experience building and running an outbound program that sourced pipeline and revenue, with measurable results
- Hands-on experience with sequencing, data, and CRM tools such as Outreach, Salesloft, Apollo, Clay, ZoomInfo, Sales Navigator, HubSpot, or Salesforce
- Experience writing and A/B testing outbound copy
- Experience owning a pipeline or revenue target jointly with Sales
- Experience reporting on funnel metrics, conversion rates, attribution, and forecasts
- Experience owning the marketing budget and reporting pipeline, CAC, and ROI to leadership and the board
- Paid acquisition experience including search, paid social, retargeting, or ABM advertising
- Experience running events, communities, or partnerships that sourced pipeline
- Experience launching marketing in a new market, segment, or region
- Experience with product-led or sales-assisted motions
What We Do
Plotline is a mobile adoption platform that enables marketing and product teams to launch native experiences like Stories, Native Embeds, Videos, Streaks, Rewards, etc inside the app, without any engineering effort or app releases. The platform provides powerful event-based targeting and user segmentation to target the right users and help them take the right action inside the app. Today, Plotline operates at a scale of 300M MAU across their customers. The world’s largest consumer apps like Dream 11, Step Banking, Upstox, Kredivo Group, Cermati Group and the like trust Plotline to engage their users inside the app.
