The Role
Craft Nuclei’s brand story across products, people, and culture. Partner with the CEO and VP of Product to define brand narrative and strategy, communicate company culture externally and internally, understand BFSI and telecom audiences, and execute branding initiatives independently. This is a remote individual contributor role open to full-time, part-time, or short-term consulting arrangements.
Summary Generated by Built In
Nuclei is a product company working with 25+ leading BFSI and telecom enterprises across multiple continents.
Before we started Nuclei, we listed down a few guiding principles. These were essentially the learnings from our past mistakes:
- Think big, think global
- Build a sustainable company, from various perspectives
- Build for the long term, take long term decisions.
- Leverage distribution
All the above points came together to form Nuclei’s vision - “To build a well-respected, global product company.”
What will you do?
- Only one key responsibility - Craft the Nuclei story across our products, people, and culture.
- You will have complete autonomy
- You will work primarily with the CEO and VP, Product, to craft the brand story and define the narrative
- You will define the branding strategy and leverage technology to execute single-handedly
- Shape and communicate the culture and values of Nuclei so that they are visible internally and externally (talent, partners, and clients)
- This is an individual contributor role, no expectations of managing a team
- Build a deep understanding of various personas within the BFSI and Telecom industry, and accordingly shape the strategy
Who should apply?
- Experience matters, but we value the attitude more
- Deep understanding of building a B2B brand
- Thinks deeply and is able to apply multiple frameworks while creating a strategy
- High on empathy; Ability to shift perspectives and realign the story
- Strong analytical skills and storytelling abilities
- Independent. Appreciates freedom and takes on responsibilities
- Flexible about engagement terms. Open to Part-time, Full-time or Short-term consulting contract
- Location: Remote role. People based in Europe (GMT / CET Time Zones).
Skills Required
- Deep understanding of building a B2B brand
- Understanding of BFSI and telecom industry personas
- Ability to develop strategy using multiple frameworks
- Strong analytical skills
- Strong storytelling abilities
- High empathy and ability to shift perspectives
- Independent and comfortable taking responsibility
- Availability to work remotely from Europe in GMT or CET time zones
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The Company
What We Do
Nuclei is a fintech SaaS and ecosystem-platform company that helps banks and telecom firms turn digital channels into full-fledged marketplaces. Its plug-and-play platform and merchant-marketplace SDK let partners embed third-party services such as travel, hotel, flight, bus-booking, recharge, and other retail experiences inside banking or telecom apps. The company provides integrations, payment flows, and partner-enabled journeys to deepen customer engagement and capture retail spend.
