The Role
Lead Glass Factory’s comprehensive marketing strategy across social media, email, paid advertising, community, content, launches, resources, and brand campaigns. Own the multi-platform content ecosystem, coordinate creative production and publishing, manage calendars and performance reporting, oversee paid advertising strategy, and direct contractors, editors, community managers, and specialists. The role combines strategic leadership with hands-on execution and requires proven audience-growth, content, creative-production, lifecycle-marketing, and campaign-management experience.
Summary Generated by Built In
Preference to applicants Montreal/New York Based (or open to moving)
The Company
The Position
Responsibilities
Requirements
Necessary
Specific Tools Experience
Additional Note
Glass Factory is building the future of manufacturing. Fashion brands come to us with ideas, and we manufacture them into high-quality products through a combination of AI systems and global factory relationships. We’ve developed an audience of 1.5M+ across YouTube, TikTok, Instagram, and our own platform. Our content is central to how we educate brands, build trust with factories, and make the manufacturing world more transparent.
We’re looking for a Head of Marketing. This person will be responsible for leading the company’s marketing output across social media, email, paid ads, community, launches, resources, and brand collateral. The ideal candidate is a strong strategic operator with excellent taste, strong marketing instincts, and the ability to turn Glass Factory’s manufacturing expertise into high-performing content, campaigns, and growth systems. This person takes extreme ownership of everything they do.
This role is both strategic and hands-on. The ideal candidate must be able to coordinate ideas, briefs, calendars, campaigns, creative production, posting, reporting, and iteration across multiple channels. They will work closely with the founder (@manufacturer) to translate Glass Factory’s vision into a consistent marketing engine across the @glassfactory accounts, email, paid social, community, and website resources.
This person will oversee a community manager, editors, and anyone else responsible for producing creative. They are also responsible for managing external contractors and specialists as needed, including writers, designers, paid ads specialists, SEO/GEO contractors, and other growth support. They will care deeply about every piece of content that Glass Factory produces, and constantly thinking about how we can push the envelope.
- Lead the overall marketing strategy for Glass Factory across social media, email, paid ads, community, resources, launches, and brand campaigns
- Own the @glassfactory content ecosystem across Instagram, TikTok, YouTube Shorts, YouTube, X, LinkedIn, Substack, Reddit, Newsletter/Email, Discord (and anything else that may come up in the future)
- Coordinate ideation, briefing, creation, review, posting, and performance analysis for all Glass Factory content
- Build and manage the content calendar across social, email, YouTube, launches, resources, and campaigns
- Own paid ads strategy across Meta, TikTok, Google, YouTube, or other relevant platforms, working with specialists when needed
- Manage contractors and specialists across writing, design, ads, SEO/GEO, community, editing, and creative production when needed
- You have built your own following or meaningfully helped/managed someone build a meaningful following. We are looking for someone who has already proven they can grow attention (we don’t have the time for someone learning from scratch).
- Strong experience leading marketing, content, growth, social media, or brand strategy for a startup, media company, consumer brand, marketplace, SaaS company, or creative business
- Strong understanding of social media strategy across Instagram, TikTok, YouTube, X, LinkedIn, and short-form video platforms
- Experience managing creative production across video, static assets, email, landing pages, campaigns, ads, and social content
- Experience overseeing editors, community managers, freelancers, agencies, contractors, or cross-functional creative teams
- Understanding of paid social, retargeting, creative testing, campaign structure, audience segmentation, and performance reporting, email marketing, newsletters, lifecycle flows, segmentation, campaign calendars, and conversion-focused messaging
Nice To Have
- Interest in fashion, manufacturing, startups, media, creator-led companies, B2B marketplaces, AI, or brand building.
Necessary
- Meta Business Suite
- Meta Ads Manager/Google Ads
- YouTube Studio
- Youtube
- TikTok
- Frame.io
- Claude/ChatGPT/Gemini/Perplexity (general proficiency with AI tools)
- Notion/Google Calendar/Google Drive (or equivalent project management software)
- Klaviyo/Mailchimp (or equivalent email CRM)
- Zoho/Airtable/Hubspot (or equivalent CRM)
- Google Analytics/Google Search Console (equivalent SEO/GEO performance software)
Nice To Have
- TikTok Business Center
- Twitter/X
- Klaviyo
- Discord
- Figma
- Adobe Creative Suite
- Later, Buffer, Hootsuite, or equivalent social scheduling tools
- Substack
This is a startup role. We are trying to change the world and that requires extremely hard work. Everyone on the team cares deeply about what we are doing and takes extreme ownership. Everyone here is a problem solver. If you are looking for a traditional marketing role, this is probably not for you. The compensation package includes an equity component and carries a serious expectation that every team member will continuously improve their judgment, execution, and craft.
Term: Full-Time Role
Please make sure to apply through the Gem link.
Skills Required
- Built a personal following or meaningfully helped or managed someone else in building a meaningful following
- Strong experience leading marketing, content, growth, social media, or brand strategy for a startup, media company, consumer brand, marketplace, SaaS company, or creative business
- Strong understanding of social media strategy across Instagram, TikTok, YouTube, X, LinkedIn, and short-form video platforms
- Experience managing creative production across video, static assets, email, landing pages, campaigns, ads, and social content
- Experience overseeing editors, community managers, freelancers, agencies, contractors, or cross-functional creative teams
- Understanding of paid social, retargeting, creative testing, campaign structure, audience segmentation, and performance reporting
- Experience with email marketing, newsletters, lifecycle flows, segmentation, campaign calendars, and conversion-focused messaging
- Experience with Meta Business Suite
- Experience with Meta Ads Manager or Google Ads
- Experience with YouTube Studio, YouTube, Instagram, and TikTok
- Experience with Frame.io
- General proficiency with Claude, ChatGPT, Gemini, or Perplexity
- Experience with Notion, Google Calendar, Google Drive, or equivalent project management software
- Experience with Klaviyo, Mailchimp, or equivalent email CRM
- Experience with Zoho, Airtable, HubSpot, or equivalent CRM
- Experience with Google Analytics, Google Search Console, or equivalent SEO/GEO performance software
- Interest in fashion, manufacturing, startups, media, creator-led companies, B2B marketplaces, AI, or brand building
- Experience with TikTok Business Center, X, LinkedIn, Klaviyo, Discord, Figma, Adobe Creative Suite, social scheduling tools, or Substack
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The Company
What We Do
Glass Factory is a Montreal-based manufacturing platform for fashion brands. It combines AI that analyzes design files with a global network of vetted factories to turn concepts into production-ready products. The company manages quoting, sampling, production, quality control, fulfillment, and shipping, while using content and factory relationships to make manufacturing more transparent. Its strongest categories include apparel, footwear, and accessories.
