The Role
Owns marketing strategy and execution across a real estate portfolio in India, overseas, and NRI markets. Leads brand positioning, performance marketing, PR, digital campaigns, media, influencer and agency partnerships, MARTECH adoption, CRM and data-driven experimentation. Manages marketing budgets, SOPs, campaign planning, measurement frameworks, team development, and cross-functional coordination to drive demand, customer acquisition, sales growth, and sustained brand visibility.
Summary Generated by Built In
Overview: Sellability is on an aggressive, market-redefining growth trajectory, with development mandates spanning residential, commercial and mixed-use projects. We're a merit-driven, entrepreneurial team — the kind of place where ambitious, hard-working people get real ownership early, not after they've proven themselves for years. At Sellability, you don't just build a job, you build a legacy: fast-tracked career growth, structured mentorship, exposure to marquee developers, and a direct hand in redefining how real estate is sold and marketed in India.
Our projects demand year-round market activation and sustained brand salience. As we serve an AOP of INR 5000 Cr+ and growing, Marketing carries a real mandate: project branding, launch and sustenance support, and constant innovation. This role will own consumer and media understanding, inventory-linked activations, MARTECH adoption, campaign management, SOP creation, AOP strategy, ATL/BTL/Digital coordination, PR and brand communication, and a roadmap across our live markets. About the role: You will be responsible for every brand in our portfolio, across Pune, Mumbai, overseas, and NRI markets. You will plan activations around inventory, run loyalty initiatives timed to project delivery milestones, and build word-of-mouth that actually works. You will conceptualize and execute a full communication and activation plan and build the growth strategy that drives demand and new customer acquisition across every channel, from mass and brand campaigns to search, digital, PR, outbound and affiliate marketing. You will fire up every distribution and support vertical needed to move sales across our products and markets.
What you will own:
Brand Marketing
• Be the custodian of the brand. What Sellability stands for rests on your shoulders, and that's a responsibility we take seriously.
• Keep the brand alive and charismatic. Build campaigns that reinforce what we stand for and bring genuine creativity to how we talk to our customers.
• Drive performance marketing: ideas and initiatives across offline and online campaigns that convert into new registrations, working closely with the performance marketing team. Agency & Partner Management
• Lead agency relationships with the confidence of someone who has run a top marketing team before. You know how to brief an agency and pull real creative output from them.
• Manage digital influencers and turn them into creative, viral campaigns across social platforms. • Partner with content developers to build strong content across media platforms.
• Handle offline media relationships, both content and advertising. Entrepreneurial Drive
• Bring an entrepreneurial mindset to new initiatives and MARTECH. We've already launched community platforms and educational content platforms for our customers, and there's more to build.
• Lead a team of designers, content writers and external freelancers to deliver stories that do justice to the brand.
• Work cross-functionally with business and functional teams, translating requirements into crisp, actionable briefs for your team and agencies. Business Ownership
• Build and run the SOPs for your department.
• Own the annual marketing budget and its effective utilisation, including short and long-term scheduling, media split and resourcing.
• Conceptualise and execute campaigns end to end.
• Plan, execute and monitor all ATL/BTL promotions, marketing database, digital, email, social and display advertising across the portfolio.
• Build growth frameworks for long-term planning and scalable solutions, while enabling rapid daily experimentation and micro-optimisation.
• Build team capability across our marketing tech stack, including experimentation, data and CRM platforms.
• Design and run comprehensive test and measurement plans that improve the effectiveness of growth initiatives.
• Build the planning function for growth, defining success metrics and tracking goals at a granular level.
What We're Looking For
• 12-18 years of relevant experience in a dynamic, growing organisation, with strong proficiency across brand marketing, PR, content management, digital and performance marketing.
• Tech savvy, with a strong grip on brand planning, consumer insights, market intelligence, business models and budget management across geographies.
• A strategic mindset that sees the big picture and reads how environmental and organisational change affects the business. • Strong business acumen paired with high EQ.
• Sound judgement, with integrity, compliance and confidentiality as non-negotiables.
• A self-starter who can operate independently, set priorities and drive results with minimal supervision.
• Excellent time management and the ability to multi-task and meet deadlines in a fast-paced environment.
• Meticulous attention to detail while managing multiple stakeholders seamlessly.
• Strong decision-making with a genuine ownership mindset.
• Someone who leads with process and data but adapts when the situation calls for it. You take initiative, collaborate freely, and care about growing the team and the culture around you as much as the numbers.
Why Sellability
• Growth without limits — Real leadership scope from day one: shape the brand strategy for a portfolio scaling toward INR 5000 Cr+, with direct exposure to marquee developers and large-scale launches.
• Performance with rewards — A merit-driven culture where your strategy, your calls and your outcomes are visible at the top, not buried in a hierarchy.
• Collaborative culture — Work directly with founder-level leadership, in a transparent, "one team" environment built for people who want to build, not just execute.
• Purpose & impact — Own the brand for one of the most ambitious portfolios in the market, with the mandate to redefine how real estate is sold and marketed in India.
Skills Required
- 12-18 years of relevant experience in a dynamic, growing organization
- Strong proficiency across brand marketing, PR, content management, digital marketing, and performance marketing
- Strong understanding of brand planning, consumer insights, market intelligence, business models, and budget management across geographies
- Tech savvy with a strong grip on marketing technology, data, and CRM platforms
- Strategic mindset and strong business acumen
- High emotional intelligence and strong stakeholder management skills
- Sound judgment, integrity, compliance, and confidentiality
- Ability to operate independently, set priorities, and drive results with minimal supervision
- Excellent time management and ability to multitask and meet deadlines
- Meticulous attention to detail
- Strong decision-making and ownership mindset
- Ability to lead with process and data while adapting to changing situations
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Sellability is a real estate consulting firm that partners with developers to improve project outcomes. It combines strategy, marketing, and sales in a unified, closed-loop operating approach designed to increase inventory absorption, sharpen market positioning, and generate predictable cash flows. The company emphasizes real-time market feedback, execution support, continuous recalibration, and measurable growth rather than isolated short-term sales spikes.
