The Role
Lead and build Ultra's marketing function end-to-end: define positioning and category narrative, own product marketing and launches, create content and brand assets, establish demand-generation foundations, enable sales, and hire and grow the marketing team while partnering with product and sales.
Summary Generated by Built In
About Ultra
What You’ll Own
Who You Are
Bonus
Ultra builds industrial AI robots that are working in the real world today. Our robots automate mission-critical warehouse labor end-to-end, starting with e-commerce order packaging. We deploy fast, learn from real production data, and iterate aggressively. We already have a quickly growing number of revenue-generating robots operating in U.S. warehouses, and are now scaling towards thousands of deployments over the next few years. Our mission is simple: build the world's most useful and deployable robot.
WARNING: Robotics is not for the faint of heart. There are no silver bullets here. It is tiresome, unglamorous, and at times brutal work. The only way out is through, and the only way through is treacherous and unknown. Success will require teamwork - so we are building a world-class team to tackle some of the most exciting problems out there. We hope you join us.
About the RoleYou'll be our first marketing hire and own the function end-to-end. The center of gravity for this role is positioning and product marketing: we're creating a new category at the intersection of robotics, AI, and logistics, and how we tell our story to our customers and the world will determine how fast we grow.
This is a builder role. You'll define the message before you scale the process. You'll hire a team, but you should know that world well enough to set strategy, hire great people, and hold the work to a high bar.
Location: This is a on-site role based in New York City.
- Positioning & messaging. Define how Ultra communicates with the world, and shows up in the market: category narrative, value proposition by buyer persona, competitive framing against both traditional automation, new technology, and manual labor. Turn deployment traction into proof.
- Product marketing. Own launches, sales enablement (decks, one-pagers, case studies), and the feedback loop between what customers say and how we sell. Partner closely with sales and product.
- Content & brand. Build a content engine that makes Ultra the credible voice on AI-powered robotics: customer stories, POV pieces, demo assets. Keep the brand sharp and consistent as we scale. Own milestone announcements that grow our unique perspective.
- Demand generation foundations. Stand up the basics (site, funnel tracking, early campaigns, events strategy), then hire and manage a demand gen lead to run the nitty-gritty. You set the strategy; they execute the programs.
- Team building. Grow the marketing org thoughtfully as we scale; you'll shape what the function looks like.
- 8+ years in B2B marketing with deep product marketing / positioning experience. You've defined messaging for a technical product and watched it change win rates.
- Experience as an early or first marketing hire at a startup, building the function from scratch.
- Working fluency in demand generation: you've run or closely managed pipeline programs and know what good looks like, even if it's not your specialty.
- Strong writer. You'll be the best editor in the company and often produce the first draft.
- Comfortable with ambiguity, hands-on by default, and energized by translating complex technology into clear commercial language.
- You've sold to operational buyers: supply chain, logistics, manufacturing, or adjacent industries a plus
- Robotics, automation, hardware, or hardware-enabled SaaS background
- Experience marketing a new category or an as-a-service business model
- Familiarity with the fulfillment / 3PL ecosystem
Expected Compensation
$200,000 - $260,000/annual salary + equity + benefits
This compensation range may be inclusive of several career levels at Ultra and will be narrowed during the interview process based on the candidate’s experience and qualifications. Adjustments outside of this range may be considered for candidates whose qualifications significantly differ from those outlined in the job description.
Equal Employment Opportunity Statement
We are an Equal Opportunity Employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to creating a diverse and inclusive environment and encourage applicants from all backgrounds to apply.
Skills Required
- 8+ years in B2B marketing with deep product marketing and positioning experience
- Experience as an early or first marketing hire at a startup, building the function from scratch
- Working fluency in demand generation and familiarity with pipeline programs
- Strong writing and editing skills; often produce first drafts and act as company editor
- Comfortable with ambiguity, hands-on, and able to translate complex technology into commercial language
- On-site presence in New York City
- Experience selling to operational buyers (supply chain, logistics, manufacturing)
- Background in robotics, automation, hardware, or hardware-enabled SaaS
- Experience marketing a new category or an as-a-service business model
- Familiarity with the fulfillment / 3PL ecosystem
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The Company
What We Do
Ultra builds intelligent warehouse robots that are being deployed in warehouses today. Our purpose-built robots are practically designed for end-to-end task automation, starting with ecommerce order packaging.
