The Role
Lead and execute full-funnel B2B marketing for an AI-embedded services firm: strategy, ABM, organic demand, brand, content, HubSpot campaigns, and team development. Drive measurable account-level engagement, pipeline growth, and durable processes.
Summary Generated by Built In
We're looking for a Head of Marketing to take full ownership of marketing at Execo, including strategy, brand, organic demand generation, and account based marketing. The foundations are in place: an ABM program running against existing customers, a thought leadership program publishing consistently, and a market narrative taking shape. What we need is someone to take all of it further and build what's missing.
This is a role for a marketer who thinks and makes. You'll set the direction and then go build it, working alongside, managing, and mentoring our Marketing Manager. Positioning, campaigns, writing, plays: you'll be close to all of it.
Marketing an AI embedded services firm credibly means using this stuff yourself. Our team builds its own tooling, tests new models as they land, and treats AI as part of how the work gets done rather than a topic we write about. We're looking for someone who works the same way and wants to keep getting better at it.
This is an opportunity to be a key driver of growth at a company that's scaling fast and building something genuinely new in the market. You own strategy, budget, and execution, with a direct line to pipeline impact.
What you'll own
Marketing strategy and planning
- Own and execute the marketing plan across our full portfolio of services
- Develop the thesis that connects our data foundation, implementation, and managed operations work into one coherent story for buyers who meet us at different stages
- Deliver a portfolio wide plan that leadership signs off on within your first 90 days
Account based marketing
- Take over the account based program already running against existing customers, improve on it measurably within 60 to 90 days, and run at least one play you originated in your first quarter
- Report engagement and pipeline at the account level, with expansion and cross sell tracked as its own number
Organic demand generation
- Grow qualified inbound through positioning, craft, search visibility, and earned distribution, and show movement on the leading indicators within your control
- Build and run campaigns end to end in HubSpot: landing pages, forms, workflows, email, lists, and reporting. This is work you'll do yourself
- Bring cost per opportunity down without new spend (paid media is not a focus of this role)
Brand
- Lead the ongoing refinement of the Execo brand across messaging, voice, proof, category positioning, and visual identity
Content and thought leadership
- Set the editorial direction and point of view for our thought leadership program
- Manage and develop our Marketing Manager, who owns content execution: LinkedIn, the blog, the editorial calendar, and our newsletter; raise the quality of everything we publish
Working across the firm
- Partner closely with our sales and delivery teams. Marketing at a services firm is only credible when it reflects what delivery actually does, and only useful when sales can act on it
Building something durable
- Create a function that keeps running when you're on leave, with documented plays, systems, and reporting
- Deliver against pipeline targets you and your manager set together at month three, working with the team you have
What we’re looking for
- You've owned B2B marketing for a complex, considered-purchase service or product sold to enterprise buyers in Western markets (sales cycles measured in months, several people in the buying group) and your results have come from positioning and craft rather than media spend
- You've designed and run account based plays yourself, and you can walk us through what you built and what it produced
- You can execute independently in HubSpot Marketing Hub: building campaigns, landing pages, forms, workflows, and email
- You write well
- You use AI in your own work every day and can show us how
- You bring ideas. We want someone whose point of view makes our marketing better, not someone waiting to be told the plan
- You're willing to get deep into a technical category. You don't need a legal background, but you'll need the curiosity to understand contract data, CLM, and legal operations well enough to talk credibly to specialists
- You've managed and developed at least one person
- You've marketed something with real complexity (e.g., a portfolio of services, a distributed delivery model, or a category that takes work to explain)
Skills Required
- Owned B2B marketing for complex, considered purchases sold to enterprise buyers in Western markets
- Proven results from positioning, craft, and earned distribution rather than media spend
- Designed and run account based plays and can explain outcomes
- Execute independently in HubSpot: campaigns, landing pages, forms, workflows, email, and reporting
- Strong writing ability and experience editing others' writing
- Use AI in daily work with demonstrable tooling, prompts, assistants, or workflows
- Curiosity and ability to learn technical category detail (contract data, CLM, legal operations)
- Managed and developed at least one direct report
- Comfort building marketing engines before having budget to scale
- Bring original ideas and point of view to improve marketing
- Exposure to legal, legaltech, RegTech, ALSP, LPO, or adjacent regulated services
- Experience marketing from an offshore or distributed delivery model to Western buyers
- Experience marketing a portfolio of related services rather than a single offering
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Execo is a next-generation legal services provider that closes the gap between legal AI investment and real results by delivering AI-powered services for contracts, compliance, and legal operations, blending technology with human expertise.
