About Yuppiechef
At Yuppiechef, we're passionate about helping people create moments that matter. From discovering the perfect kitchen tool to designing beautiful living spaces, we're driven by innovation, creativity, and delivering exceptional customer experiences. We're looking for an experienced marketing leader to shape the future of our brand and drive sustainable business growth.
ResponsibilitiesAs our Head of Marketing, you'll lead the overall marketing function, including Brand, Creative, Ecommerce Marketing, Digital Marketing, and Visual Merchandising. You'll develop and execute integrated marketing strategies that strengthen our brand, grow customer engagement, and deliver commercial results across every customer touchpoint.
Working closely with the Executive Team and cross-functional stakeholders, you'll champion innovation, customer insight, and creative excellence while leading a high-performing team.
About the Role
As our Head of Marketing, you'll lead the overall marketing function, including Brand, Creative, Ecommerce Marketing, Digital Marketing, and Visual Merchandising. You'll develop and execute integrated marketing strategies that strengthen our brand, grow customer engagement, and deliver commercial results across every customer touchpoint.
Working closely with the Executive Team and cross-functional stakeholders, you'll champion innovation, customer insight, and creative excellence while leading a high-performing team.
What You'll Be Doing
Develop and execute the long-term marketing and brand strategy aligned to business objectives.
Lead the Ecommerce and Digital Marketing strategy to drive online growth and customer acquisition.
Build impactful, customer-centric marketing campaigns across digital, retail, social media, and other channels.
Drive brand positioning and ensure consistency across all customer touchpoints.
Lead the Creative Studio, including copy, design, photography, and content production.
Oversee Visual Merchandising to create engaging in-store customer experiences.
Analyse customer insights, market trends, competitor activity, and performance data to inform strategy.
Manage the annual marketing budget and ensure strong return on investment.
Collaborate closely with Buying, Merchandising, Operations, Ecommerce, and Retail teams to deliver integrated campaigns.
Present marketing performance and strategic insights to senior leadership.
Inspire, mentor, and develop a talented multidisciplinary marketing team.
Qualifications
What We're Looking For
Postgraduate Degree (NQF Level 8) in Marketing or a related field.
8–10 years' marketing experience, including at least 5 years in a senior leadership role.
Proven experience leading integrated marketing strategies across digital and retail environments.
Strong understanding of Ecommerce, omnichannel marketing, customer experience, and brand development.
Experience managing creative teams and agency partnerships.
Commercially minded with excellent analytical and financial acumen.
Strong leadership, communication, negotiation, and stakeholder management skills.
Passion for innovation, customer experience, and building high-performing teams.
Why Join Yuppiechef?
At Yuppiechef, you'll join a business that values creativity, collaboration, and continuous innovation. You'll have the opportunity to shape an iconic South African brand, work with passionate teams, and make a meaningful impact on both our customers and our business.
If you're a strategic marketing leader who thrives on turning ideas into measurable results, we'd love to hear from you.
Skills Required
- Postgraduate Degree (NQF Level 8) in Marketing or a related field
- 8-10 years marketing experience, including at least 5 years in a senior leadership role
- Proven experience leading integrated marketing strategies across digital and retail environments
- Strong understanding of Ecommerce, omnichannel marketing, customer experience, and brand development
- Experience managing creative teams and agency partnerships
- Commercially minded with excellent analytical and financial acumen
- Strong leadership, communication, negotiation, and stakeholder management skills
- Passion for innovation, customer experience, and building high-performing teams
What We Do
Mr Price Group Limited is an omni-channel, fashion value retailer. The Group retails Apparel, Homeware and Sportsware and is one of the fastest growing retailers in South Africa. Our History: 1885 - The first John Orrs store opens 1934 - The first Hub store opens 1952 - John Orrs is listed on the JSE 1967 - Acquisition of two Miladys stores 1986 - Laurie Chiappini and Stewart Cohen, together with BOE, acquire a major shareholding in John Orr Holdings 1987 - The first Mr Price store opens 1991 - Laurie Chiappini and Stewart Cohen acquire control of the Group from BOE 1993 - Launch of the Mr Price Group Share Partnership Initiative 1996 - Acquisition of Galaxy & Co. and Sheet Street 1997 - Alastair McArthur is appointed as CEO 1998 - Mr Price Home launched 2000 - Mr Price opens stores in Botswana and Namibia 2001 - Specialty Stores becomes MR Price Group 2005 - Over 100 million units are sold across the group 2006 - Sale of the Hub and Galaxy divisions 2007 - Launch of Mr Price Sport stores and Mr Price Franchising 2008 - Miladys wins the Orange Index award for excellence in customer service 2008 - Mr Price Apparel is voted the most loved and most frequented retail apparel brand for the first time 2008 - This year Mr Price Home is voted the most loved and most frequented homeware retailer 2011 - Retail sales exceed R10 billion and profit attributable to shareholders exceeds R1 billion for the first time 2011 - The group celebrates the 25th anniversary of change in control, recording a CAGR share of 25.3% and headline earnings per share of 23.5% over this period 2012 - First Corporate owned Mr Price store opens in Lagos, Nigeria 2013 - Mr Price launches its online store
